Pitch deck
At Contoso, we empower organizations to foster
collaborative thinking to further drive workplace
About us innovation. By closing the loop and leveraging
agile frameworks, we help businesses
grow organically and foster a consumer-
first mindset.
Company
overview
Product
overview
First beautifully designed product that's both
stylish and functional
• Market gap: few, if any, products on the
market help customers like we do
• Customers: 66% of US consumers spend
money on multiple products that only partially
resolves their issue
• Financials: millennials account for about a
Problem quarter of the $48 billion spent on other
products in 2018
• Costs: loss of productivity costing consumers
thousands of dollars
• Usability: customers want something easy to
use that helps make their life easier
Product benefits
Online store and market swap
6
Our competition
• Our product is priced below that of other • Company A product is more expensive
companies on the market
• Companies B & C product is expensive and
• Design is simple and easy to use, compared to inconvenient to use
the complex designs of the competitors
• Companies D & E product is affordable, but
• Affordability is the main draw for our consumers inconvenient to use
to our product
7
Product overview
• Unique • Only product specifically dedicated to this niche market
• First to market • First beautifully designed product that's both stylish and functional
• Tested • Conducted testing with college students in the area
• Authentic • Designed with the help and input of experts in the field
8
Growth strategy
• Feb 20XX: roll out product to high profile or
top-level participants to help establish the
product
• May 20XX: release the product to the
public and monitor press release and
social media accounts
• Oct 20XX: gather feedback and adjust
product design as necessary
9
Market overview
• Opportunity to build
Clients Orders Gross revenue Net revenue
• Fully inclusive market
• Total addressable market 20XX 10 100 $10,000 $7,000
• Freedom to invent
20XX 20 200 $20,000 $16,000
• Selectively inclusive market
20XX 30 300 $30,000 $25,000
• Serviceable available
market
20XX 40 400 $40,000 $30,000
10
Solution
Our product makes consumer lives easier, and no other product on the • Close the gap
market offers the same features
• Target audience
• Gen Z (18-25 years old)
• Cost savings
• Reduce expenses for replacement products
• Easy to use
• Simple design that gives customers the targeted information they need
11
Financials
Year 1 Year 2 Year 3
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
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Brita Tamm
Thank you 502-555-0152
brita@[Link]
[Link]
