PITCH DECK
Mirjam Nilsson
P R E S E N TAT I O N
ABOUT US
T I T L E
At Contoso, we empower organizations to foster collaborative
thinking to further drive workplace innovation. By closing the 2
loop and leveraging agile frameworks, we help business
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grow organically and foster a consumer first mindset.
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PROBLEM
P R E S E N TAT I O N
Customers Market gap
66% of US consumers Few, if any, products on the
T I T L E
spend money on multiple market help customers like we
products that only partially do
resolves their issue 3
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Costs Financials
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Loss of productivity costing Millennials account for about a
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consumers thousands of dollars quarter of the $48 billion spent
on other products in 2018
P R E S E N TAT I O N
SOLUTION
T I T L E
4
M a y
Close the gap Ta r g e t a u d i e n c e Cost savings Easy to use
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Our product makes consumer Gen Z (18-25 years old) Reduce expenses for replacement Simple design that gives
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lives easier, and no other product products customers the targeted
on the market offers the same information they need
features
S W O T O V E RV I E W
P R E S E N TAT I O N
Strengths We a k n e s s
Only product specifically dedicated to First beautifully designed product
this niche market that's both stylish and functional
T I T L E
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Opportunities Threats
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Conducted testing with college
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students in the area
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Designed with the help and input of
experts in the field
P R E S E N TAT I O N
PRODUCT BENEFITS
T I T L E
C o o l a n d s t y l i s h p r o d u c t
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Areas for community connections
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O n l i n e s t o r e a n d m a r k e t s w a p
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COMPANY
OVERVIEW
BUSINESS MODEL
P R E S E N TAT I O N
T I T L E
A b s t r a c t D e s i g n 8
R e s e a r c h
We based our research on market We believe people need more Minimalist and easy to use
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trends and social media products specifically dedicated
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to this niche market
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P R E S E N TAT I O N
MARKET
O P P O RT U N I T Y
O V E RV I E W
T I T L E
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$3B $1B $2B
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Opportunity to build Freedom to invent Few competitors
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Fully inclusive market Selectively inclusive market Specifically targeted market
Total addressable market Serviceable available market Serviceable obtainable market
P R E S E N TAT I O N
MARKET
O P P O RT U N I T Y
C O M PA R I S O N
T I T L E
$3B Opportunity to Build
Revenue over 12 months 10
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$2B Freedom to Invent
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M a r k e t s h a r e
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$1B Few Competitors
Obtainable market
P R E S E N TAT I O N
OUR COMPETITION
T I T L E
CONTOSO COMPETITORS 11
Our product is priced below that of other companies on Company A
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the market Product is more expensive
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Design is simple and easy to use, compared to the Companies B & C
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complex designs of the competitors Product is expensive and inconvenient to use
Affordability is the main draw for our consumers to our Companies D & E
product Product is affordable, but inconvenient to use
OUR COMPETITION GRAPHIC
P R E S E N TAT I O N
CONVENIENT
T I T L E
A CONTOSO
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EXPENSIVE AFFORDABLE
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D
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B
C
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E
INCONVENIENT
P R E S E N TAT I O N
G R O W T H S T R AT E G Y
How we’ll scale in the future
T I T L E
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FEB 20XX M AY 2 0 X X OCT 20XX
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Roll out product to high profile Release the product to the Gather feedback and adjust
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or top-level participants to general public and monitor product design as necessary
help establish the product press release and social media
accounts
Chart Title
P R E S E N TAT I O N
Airtel MTN Linear (MTN)
Exponential (MTN) Glo
D ATA G R O W T H 6
5
4
Forecasting for s u3c c e s s
2
1
T I T L E
0
Voice Data Enterprise HBB/FTTx
Key metrics Revenue by year
CLIENT
ORDERS
GROSS NET $40,000 14
S AV E N U E REVENUE
20XX 10 1100 $10,000 $7,000
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$30,000
20XX 20 200 $20,000 $16,000
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20XX 30 300 $30,000 $25,000
$20,000
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20XX 40 400 $40,000 $30,000
20XX 50 500 $50,000 $40,000 $10,000
20XX 10 1100 $10,000 $7,000
$0
before 2015 2015 to 2020 2020 to date Next 5yrs
TWO-YEAR ACTION PLAN
P R E S E N TAT I O N
Run focus
Draft blueprints Gather feedback
groups
T I T L E
20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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Test design Launch design Deliver to client
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20XX
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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FINANCIALS
P R E S E N TAT I O N
YEAR 1 YEAR 2 YEAR 3
Detailers 5,000 40,000 160,000
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
T I T L E
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
GROSS PROFIT 5,625,000 48,000,000 216,000,000 16
Expenses
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Sales & marketing 5,062,500 38,400,000 151,200,000
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Customer service 1,687,500 9,600,000 21,600,000 70%
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Product development 562,500 2,400,000 10,800,000 10%
Research 281,250 2,400,000 4,320,000 5%
T O TA L E X P E N S E S 7,593,750 52,800,000 187,920,000 2%
EBIT -1,968,750 -4,800,000 28,080,000
P R E S E N TAT I O N
T I T L E
OUR 17
TEAM
M a y
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TA K U M A H AYA S H I M I R J A M N I L S S O N F L O R A B E R G G R E N R A J E S H S A N T O S H I
President Chief Executive Officer Chief Operations Officer VP Marketing
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P R E S E N TAT I O N
T I T L E
TA K U M A H AYA S H I M I R J A M N I L S S O N F L O R A B E R G G R E N R A J E S H S A N T O S H I
OUR President Chief Executive Officer Chief Operations Officer VP Marketing
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TEAM
M a y
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G R A H A M B A R N E S R O WA N M U R P H Y E L I Z A B E T H M O O R E R O B I N K L I N E
VP Product SEO Strategist Product Designer Content Developer
FUNDING
P R E S E N TAT I O N
T I T L E
1 2K 14K 32K 82K
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M a y
Property Angel Investments Cash Shares
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Revenue obtained from property Amount obtained through other Liquid cash we have on hand Number of shares converted into
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rentals investors USD
P R E S E N TAT I O N
S U M M A RY
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually
T I T L E
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO says,
"Efficiencies will come from proactively transforming how we
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do business."
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P R E S E N TAT I O N
THANK YOU
T I T L E
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Mirjam Nilsson
M a y
206-555-0146
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mirjam@[Link]
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[Link]
