AMITY SCHOOL OF FASHION TECHNOLOGY
Global
Module I Sourcing Parameters
ADVANCED MERCHANDISING FOR FASHION & TEXTILE INDUSTRY
Program : Fashion Design
Course Title: Fashion Marketing and
Merchandising IV
Course Code: FASH 352
Program : [Link] Fashion Design
Developing Merchandise Plans
FMM IV
Objective of Module
By the end of this module students will be able to understand
Students will learn about the Vendor negotiation, Merchandising strategies,
Developing a Merchandise plan
The aim is to enable the students, unique aspects and concept of global sourcing
Students will understand the global sourcing process in the domestic as well as
International scenario.
Merchandising
Activities involved in acquiring particular goods
and/or services and making them available at
the places, times, and prices and in the quantity
that enable a retailer to reach its goals
Merchandising Philosophy
Sets the guiding principles for all the merchandise decisions
that a retailer makes
Should reflect
Target market desires
Retailer’s institutional type
Market-place positioning
Defined value chain
Supplier capabilities
Costs
Competitors
Product trends
Scope of Merchandising
Responsibility
Full array of merchandising functions
Buying and selling
Selection, pricing, display, customer transactions
OR
Focus on buying function only
Micro-merchandising
Retailer adjusts shelf-space allocations to respond
to customer and other differences among local
markets
Cross-Merchandising
Retailers carry complementary goods and services
to encourage shoppers to buy more
Attributes and Functions of
Buying Organizations
Functions Performed
Merchandising view
All buying and selling
functions
Assortments
Advertising pricing
Point-of-sale displays
Employee utilization
Personal selling approaches
Functions Performed (cont.)
Buying view
Buyers manage buying functions
Buying
Advertising
Pricing
In-store personnel manage other tasks
Assortments
Point-of-sale displays
Employee utilization
Personal selling approaches
Merchandising Versus Store
Management Career Tracks
Devising Merchandise Plans
Forecasts
These are projections of expected retail sales for
given periods
Components:
Overall company projections
Product category projections
Item-by-item projections
Store-by-store projections (if a
chain)
Types of Merchandise
Staple merchandise
Assortment merchandise
Fashion merchandise
Seasonal merchandise
Fad merchandise
Staple Merchandise
Regular products carried by a retailer
Grocery store examples: milk, bread, canned soup
Basic stock lists specify inventory level, color,
brand, style, category, size, package, etc.
Assortment Merchandise
Apparel, furniture, auto, and other categories for
which the retailer must carry a variety of products
in order to give customers a proper selection
Decisions on Assortment
Product lines, styles, designs, and colors are
projected
Model stock plan
Fashion and Seasonal Merchandise
Fashion Merchandise: Products that may have
cyclical sales due to changing tastes and life-styles
Seasonal Merchandise: Products that sell well over
nonconsecutive time periods
Factors in Planning Merchandise
Innovativeness
Factors in Planning Merchandise
Innovativeness
Factors in Planning Merchandise
Innovativeness
Structured Guidelines for
Pruning Products
Select items for possible elimination on the basis
of declining sales, prices, and profits, appearance
of substitutes
Gather and analyze detailed financial and other data
about these items
Consider nondeletion strategies such as cutting
costs, revising promotion efforts, adjusting prices,
and cooperating with other retailers
After making a deletion decision, do not overlook
timing, parts and servicing, inventory, and holdover
demand
Factors in Planning Merchandise
Quality
Factors in Planning Merchandise
Quality
Factors in Planning Merchandise
Quality
Retail Assortment Strategies
Width of assortment refers to the number of
distinct goods/service categories (product lines) a
retailer carries
Depth of assortment refers to the variety in any
one goods/service category (product line) a retailer
carries
An assortment can range from wide and deep
(department store) to narrow and shallow (box
store
Brands
Manufacturer (national)
Private (dealer or store)
Generic
Timin
g
The retailer must decide:
When they are first purchased, displayed
and sold
Peak season, order and delivery time
Routine vs special order, stock turnover, discount
and efficiency of inventory turnover
Allocation
How much merchandise to place on the sale floor
How much to place in a stockroom and whether to
use a warehouse
A chain also apportions products among stores
Category Management
Category management is a retailing and
purchasing concept in which the range of products
purchased by a business organization or sold by a
retailer is broken down into discrete groups of
similar or related products; these groups are
known as product categories
Category Management
Merchandising techniques that some firms
including several supermarkets, drugstores,
hardware stores, and general merchandise
retailors, - use to improve productivity
It is a way to manage retail business that focuses,
on the performance of product category results
rather than individual brands
Video Links
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References
[Link]
ul-suppliers
[Link]
vendors-five-tips-for-success
[Link]
actics-suppliers-buyers-procurement/558492/
[Link]
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