Scribd
Upload
87 views17 pages

Effective Issues Management Strategies

Issues management is a strategic process that identifies and resolves potential problems to ensure objectives are met and schedules are maintained. It involves monitoring the external environment for emerging issues, analyzing the impact and level of threat issues pose, and implementing response strategies. A five step process is outlined that involves monitoring, analysis, evaluation of response options, implementation of a chosen option, and ongoing monitoring of results.

Uploaded by

hamza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
87 views17 pages

Effective Issues Management Strategies

Issues management is a strategic process that identifies and resolves potential problems to ensure objectives are met and schedules are maintained. It involves monitoring the external environment for emerging issues, analyzing the impact and level of threat issues pose, and implementing response strategies. A five step process is outlined that involves monitoring, analysis, evaluation of response options, implementation of a chosen option, and ongoing monitoring of results.

Uploaded by

hamza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

C O M 11 0 0

ISSUES MANAGEMENT
ISSUES MANAGEMENT
W H AT I S I T ?
• A strategic process of
identifying and resolving
(potential) issues.

• A resolution process to make


sure you stay on schedule and
meet objectives

• Different than a “risk”


OVERVIEW
• Shifts in public opinion or values, rising expectations, demand for public
consultation, intrusive media and near real-time communications present
very real leadership challenges

• Handling of issues can mean the difference between a crisis out of


control and a proactive solution - between profit and loss, and
sometimes organizational survival

• Howard Chase coined the term in 1977 as a corporate shift from an


information base to advocacy position

• Important strategic factor in reputational and financial performance


CURRENT
NEWS
EXAMPLES
5 STEPS
STEP 1
•Monitoring and Identification

• Analyzing the environment


• Look for patterns
• Look at types of issues
• Where is it at in its lifecycle
STEP 2
Analysis

• Assessing the threat


• Determining the impact
• Look at where the support would be
STEP 3
•Evaluation

• Assessing your strategy


• Weighing pros and cons
• Understanding what actions need to be taken
STEP 4
Implementation

• After choosing an option, communicating to all


stakeholders
• Advocate the position
STEP 5
Monitor

• Evaluate your results


• Capture your failures or successes
• Idea is to learn for next time
MEDIA
MONITORING
• Identify key people, organizations,
associations, governing bodies,
industry leaders, trends and topics
you’d like to monitor

• Some issues come and go, some you will


want to monitor always

• Monitor using key words


• Most large organizations receive daily
media clips based on terms selected,
also track online
C O M 11 0 0
MAJOR PROJECT
MAJOR PROJECT - 25%
You and your business colleagues work for the same foreign owned organization. You are seeking Canadian
investment in your company and would like to highlight the benefits of investing in your business and country. You
need to pitch your business/investment opportunity to a board of Canadian investors.
Requirements
• Choose a well-known foreign owned organization or company (cannot be from the United States)
• Review its current strategic plan and conduct a SWOT analysis
• Prepare an investment proposal in written and presentation formats. Your report needs to include these elements:
• Situation Snapshot – company and country
• Business considerations – comparison of Canadian and home country business
• Environments: what does doing business in your country entail?
• Cultural considerations: describe the country using Hofstede’s 6 NATIONAL dimension and the company using the 8
ORGANIZATIONAL dimensions
• Economic outlook
• Key messages
• Benefits of investment and expected returns
DELIVERABLES

1. Work Breakdown Structure (WBS) - allows for creation of drafts, identifies team
responsibilities and includes due dates
2. A proposal (in Word, maximum 10 pages not including title page and table of contents, 12-
point font, double-spaced)
3. An accompanying visual presentation (Powerpoint, maximum 20 slides)
WORK BREAKDOWN
STRUCTURE
QUESTIONS

You might also like