PROJECT GUIDANCE SESSION
TYBMS – 2023-24
(14/6/2023)
3 TYPES OF PROJECTS
• INTERNSHIP
• FIELD RESEARCH
• ENTREPRENEURSHIP
REPORT FORMAT FOR
STUDENTS UNDERGONE
INTERNSHIP
BASIC RULES
• INTERNSHIP SHOULD BE BASED ON ELECTIVES
ONLY
• A MINIMUM OF 20 DAYS INTERNSHIP IS
MANDATORY
• REPORT HAS TO BE OF MINIMUM 50 PAGES
• FONT STYLE : TIMES NEW ROMAN, SIZE: 12,
LINE SPACING 1.5,JUSTIFIED ALIGNMENT
• EACH PAGE SHOULD HAVE A PAGE NO.
TITLE OF THE PROJECT
An
Internship Report
on
Content Writing in Digital Marketing
at
XYZ Pvt. Ltd.
REPORT STRUCTURE
I. PRELIMINARY PAGES
II. MAIN BODY
III. CONCLUSIVE PAGES
I. PRELIMINARY PAGES
1. Cover page – black book
2. Cover page inside
3. Certificate of evaluation
4. Declaration by the student
5. Internship Certificate
6. Certificate of Plagiarism
7. Acknowledgement
8. Table of Content
MAIN BODY
A. INTRODUCTION TO THE CONCEPT AND
INDUSTRY
B. ABOUT THE ORGANIZATION
C. INTERNSHIP REPORT
A. INTRODUCTION
1. Introduction to the concept (Eg. Digital Marketing, retail
marketing, CRM etc.) – 3 pages
2. Introduction to the Industry (History of industry, scope,
Market leaders internationally and in India) – 3to 4pages
3. Key Competitors and their comparison (atleast 5)
4. Reason for Selecting the Industry and the Organisation:
Current status and future prospects of company and
industry. Benefits as a management student. (At least 1
page)
5. Learning objectives: (to <verb>…..) 4to 5 points
B. ABOUT THE ORGANISATION
1. Introduction to the Organisation: Beginning, profile of the
owner, Time-line, current business, achievements (Picture
of owner or key member/ pic of the premises)
2. Type of Ownership: First general then about the firm
3. Structure of the organisation: First general then about the
firm
4. Work Culture of the Organisation (communication style,
timings, breaks, dressing… talk positive about the
organisation)
5. Product Portfolio : All the product/services offered by the
organisation
C. INTERNSHIP REPORT
1. Job profile and departmental profile
2. Work done
3. Other details
- Timings
- Interaction with other department:
Departments visited other than your own
- Log book summary
- Reporting officer and his profile
III. CONCLUSIVE PAGES
1. Conclusion: Overall learnings, Impact on
future decision related to career
2. Annexure:
• Copy of log book
• Employers feedback on Students conduct and
syllabus
• Any appreciation letter given
• Pictures etc.
REPORT FORMAT FOR STUDENTS
UNDERTAKEN FIELD RESEARCH
BASED PROJECT
FIELD RESEARCH BASED PROJECT
It is the research or study conducted for the
organisation based on its requirement.
- The candidate should get the certificate from
the organisation
- The organisation should specify the purpose for
the project other than the student’s individual
objective of doing it
- Sample size for survey should not be less than
100.
TITLE OF THE PROJECT
An
Project Report
on
Consumer Perception on Investments
at
XYZ Pvt. Ltd.
REPORT (BLACK BOOK STRUCTURE)
I. PRELIMINARY PAGES:
1. Cover page – black book
2. Cover page inside
3. Certificate of evaluation
4. Declaration by the student
5. Plagiarism Certificate
6. Research Certificate from the Organisation (or Letter of
Intent and letter of transmittal)
7. Acknowledgement
8. Table of Content
II. MAIN BODY
A. ABOUT THE INDUSTRY
1. Introduction to the Industry (Globally and
nationally)
2. Key Competitors and comparative study
3. Research Problem
4. Research Questions
5. Statement of Objective
6. Research Methodology
7. Hypotheses
8. Conceptual and Theoretical framework
B. ABOUT THE ORGANISATION
1. Introduction to the organisation
- Beginning of the enterprises
- Product Portfolio
- Organisational Chart
- Key position holders
- Achievements and rewards
- Future plans
2. Review of Literature (atleast 20 research
papers)
C. Project Report:
1. Primary Data Representation and Interpretation (use
pie chart or bar chart to represent answers with
interpretation)
2. Analysis of data: Relationship between variables
using chi square, correlation etc (compulsory)
3. Conclusion
4. Recommendation
5. Limitation
D. ANNEXURE:
6. Blank format of questionnaire
7. Excel sheet presenting the complete data collected
thru primary data collection method
