ENTREPRENEURSHIP

GROUP B
MEMBERS:

AZNIA SHIREEN FA22-BEE-075

AZAM-E-ZAHRA FA22-BEE-074
BISMAH JAUDET FA22-BEE-077
LARAIB MALIK FA22-BEE-109
NABIA AIMAN CHAUDHARY FA22-BEE-191
 TOPICS
[Link] to evaluate plans and present it

2. Why Marketing Plan is Important

3. Industry Analysis

4. Marketing Research for the New Venture

[Link] the Marketing Plan

HOW TO EVALUATE PLAN AND
PRESENT IT
1. Executive Summary
2. Market Analysis
3. Business Model
4. Marketing Strategy
5. Financial Projections
6. Risk Analysis
7. Team and Execution
8. Conclusion and Call to Action
STEP 1: EXECUTIVE SUMMARY
EVALUATION:
ASSESS IF THE EXECUTIVE SUMMARY EFFECTIVELY SUMMARIZES THE ENTIRE BUSINESS PLAN, HIGHLIGHTING KEY
POINTS, OBJECTIVES, AND THE UNIQUE VALUE PROPOSITION.
EXAMPLE:
CREATE A CONCISE, COMPELLING EXECUTIVE SUMMARY THAT CAPTURES THE ESSENCE OF THE BUSINESS. FOR
EXAMPLE, IF YOUR PLAN IS FOR A TECH STARTUP, YOU MIGHT WANT TO EMPHASIZE THE PROBLEM YOUR PRODUCT
IS SOLVING AND THE DISRUPTIVE NATURE OF YOUR SOLUTION.

STEP 2: MARKET ANALYSIS

EVALUATION:
STUDY THE MARKET ANALYSIS FOR ACCURACY, INCLUDING MARKET SIZE, TRENDS, COMPETITION, AND TARGET
AUDIENCE ANALYSIS.
EXAMPLE:
USE MARKET DATA, GRAPHS, AND STATISTICS TO ILLUSTRATE MARKET POTENTIAL. FOR INSTANCE, IF YOU'RE
STARTING A HEALTH FOOD BUSINESS, YOU CAN PRESENT STATISTICS ON THE RISING HEALTH-CONSCIOUS
POPULATION AND THE INCREASING DEMAND FOR ORGANIC PRODUCTS .

STEP 3: BUSINESS MODEL

EVALUATION:
EVALUATE THE BUSINESS MODEL'S SCALABILITY, REVENUE STREAMS, AND LONG-TERM SUSTAINABILITY.
EXAMPLE:
CLEARLY OUTLINE THE REVENUE STREAMS AND DEMONSTRATE HOW THE BUSINESS MODEL IS ADAPTABLE AND
CAN GENERATE PROFITS. AN EXAMPLE COULD BE SHOWING HOW A SUBSCRIPTION-BASED MODEL FOR A SOFTWARE
COMPANY CAN CREATE A STEADY INCOME STREAM. 5
STEP 4: MARKETING STRATEGY
EVALUATION:
ASSESS THE MARKETING STRATEGY FOR ITS EFFECTIVENESS IN REACHING THE TARGET AUDIENCE
AND CREATING BRAND AWARENESS.
EXAMPLE:
PRESENT A COMPREHENSIVE MARKETING PLAN, INCLUDING ONLINE AND OFFLINE STRATEGIES,
SOCIAL MEDIA CAMPAIGNS, AND PARTNERSHIPS. FOR INSTANCE, IF YOU'RE LAUNCHING A NEW
FASHION BRAND, SHOWCASE HOW INFLUENCER COLLABORATIONS AND SOCIAL MEDIA ADVERTISING
CAN ENHANCE BRAND VISIBILITY.
STEP 5: FINANCIAL PROJECTIONS
EVALUATION:
STUDY THE FINANCIAL PROJECTIONS FOR ACCURACY, FEASIBILITY, AND REALISTIC GROWTH EXPECTATIONS.
EXAMPLE:
PRESENT A DETAILED FINANCIAL FORECAST, INCLUDING PROJECTED REVENUES, EXPENSES, AND PROFIT
MARGINS. FOR EXAMPLE, IF YOU'RE SEEKING FUNDING FOR A RENEWABLE ENERGY PROJECT, EMPHASIZE THE
POTENTIAL COST SAVINGS AND RETURN ON INVESTMENT OVER A SPECIFIC PERIOD.

STEP 6: RISK ANALYSIS

EVALUATION:
IDENTIFY POTENTIAL RISKS AND CHALLENGES THAT MAY IMPACT THE BUSINESS AND EVALUATE THE MITIGATION
STRATEGIES.
EXAMPLE:
SHOWCASE A COMPREHENSIVE RISK MANAGEMENT PLAN THAT DEMONSTRATES AN UNDERSTANDING OF
POTENTIAL CHALLENGES AND HOW THE BUSINESS WILL HANDLE THEM. FOR INSTANCE, IF YOU'RE PROPOSING 6A
NEW RESTAURANT, ACKNOWLEDGE POTENTIAL RISKS LIKE CHANGING CONSUMER PREFERENCES AND DETAIL
STEP 7: TEAM AND EXECUTION
EVALUATION:
EVALUATE THE TEAM'S SKILLS, EXPERIENCE, AND THEIR ABILITY TO EXECUTE THE
BUSINESS PLAN EFFECTIVELY.
EXAMPLE:
HIGHLIGHT THE EXPERTISE AND ACCOMPLISHMENTS OF THE TEAM MEMBERS,
EMPHASIZING HOW THEIR SKILLS WILL CONTRIBUTE TO THE SUCCESS OF THE
VENTURE. FOR EXAMPLE, IF YOU'RE FOUNDING A TECH STARTUP, EMPHASIZE THE
TECHNICAL EXPERTISE AND PREVIOUS SUCCESSFUL VENTURES OF YOUR KEY TEAM
MEMBERS.

STEP 8: CONCLUSION AND CALL TO ACTION

EVALUATION:
REVIEW THE CONCLUSION FOR ITS ABILITY TO REITERATE THE BUSINESS'S UNIQUE
VALUE PROPOSITION AND THE CALL TO ACTION FOR INVESTORS OR STAKEHOLDERS.
EXAMPLE:
CRAFT A COMPELLING CONCLUSION THAT SUMMARIZES THE KEY POINTS AND
REITERATES THE POTENTIAL FOR SUCCESS. INCLUDE A CLEAR CALL TO ACTION, SUCH
AS A REQUEST FOR INVESTMENT OR PARTNERSHIP. FOR EXAMPLE, YOU CAN EMPHASIZE
HOW THE BUSINESS HAS THE POTENTIAL TO REVOLUTIONIZE A SPECIFIC INDUSTRY AND
INVITE INVESTORS TO BE PART OF THE JOURNEY.
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WHY MARKETING PLAN IS IMPORTANT
• Setting Clear Goals and Objectives:
• Identifying Target Customers and Markets:
• Understanding Competition and Unique Selling
Proposition (USP):
• Allocating Resources Efficiently:
• Building Brand Awareness and Recognition:
• Developing Effective Marketing Strategies:
• Tracking and Measuring Results:
1. SETTING CLEAR GOALS AND OBJECTIVES:
EXAMPLE:
A STARTUP COMPANY SPECIALIZING IN ECO-FRIENDLY HOME PRODUCTS SETS A GOAL TO INCREASE ITS
MARKET SHARE BY 20% WITHIN THE FIRST YEAR OF OPERATION. THE MARKETING PLAN OUTLINES SPECIFIC
STRATEGIES TO ACHIEVE THIS GOAL, SUCH AS TARGETED ADVERTISING CAMPAIGNS AND PARTNERSHIPS WITH
LOCAL ENVIRONMENTAL ORGANIZATIONS.
2. IDENTIFYING TARGET CUSTOMERS AND MARKETS:
EXAMPLE:
A NEW HEALTH FOOD STORE IDENTIFIES ITS TARGET CUSTOMERS AS HEALTH-CONSCIOUS INDIVIDUALS AGED
25-45 WITH HIGHER DISPOSABLE INCOMES. THE MARKETING PLAN OUTLINES HOW THE BUSINESS WILL REACH
AND ENGAGE THIS DEMOGRAPHIC THROUGH SOCIAL MEDIA, LOCAL EVENTS, AND PARTNERSHIPS WITH
FITNESS CENTRES AND YOGA STUDIOS.

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3. UNDERSTANDING COMPETITION AND UNIQUE SELLING PROPOSITION (USP):
EXAMPLE:
A TECH STARTUP DEVELOPING A NEW PRODUCTIVITY APP CONDUCTS A COMPETITIVE ANALYSIS TO IDENTIFY KEY
FEATURES AND BENEFITS OFFERED BY COMPETITORS. THE MARKETING PLAN EMPHASIZES THE APP'S UNIQUE FEATURES
AND HOW IT ADDRESSES GAPS IN EXISTING SOLUTIONS, POSITIONING IT AS A SUPERIOR AND MORE USER-FRIENDLY
ALTERNATIVE.
4. ALLOCATING RESOURCES EFFICIENTLY:
EXAMPLE:
A SMALL CLOTHING BOUTIQUE CREATES A MARKETING BUDGET THAT ALLOCATES FUNDS FOR ONLINE ADVERTISING,
INFLUENCER PARTNERSHIPS, AND IN-STORE PROMOTIONS. THE MARKETING PLAN PRIORITIZES THE MOST EFFECTIVE
CHANNELS BASED ON CUSTOMER RESEARCH AND MARKET TRENDS, ENSURING THE OPTIMAL UTILIZATION OF LIMITED
RESOURCES.
5. BUILDING BRAND AWARENESS AND RECOGNITION:
EXAMPLE:
A NEW ARTISANAL COFFEE SHOP FOCUSES ON BUILDING BRAND AWARENESS THROUGH A CONSISTENT AND ENGAGING
SOCIAL MEDIA PRESENCE, LOCAL EVENT SPONSORSHIPS, AND COLLABORATIONS WITH POPULAR FOOD BLOGGERS. THE
MARKETING PLAN HIGHLIGHTS HOW THESE EFFORTS WILL CREATE A DISTINCT BRAND IDENTITY AND FOSTER A LOYAL
CUSTOMER BASE.

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6. DEVELOPING EFFECTIVE MARKETING STRATEGIES:
EXAMPLE:
A STARTUP OFFERING PERSONALIZED ONLINE TUTORING SERVICES FOR STUDENTS CREATES A COMPREHENSIVE
MARKETING PLAN THAT INCLUDES A MIX OF CONTENT MARKETING, EMAIL CAMPAIGNS, AND REFERRAL PROGRAMS.
THE PLAN DETAILS HOW EACH STRATEGY WILL ATTRACT NEW CUSTOMERS AND ENCOURAGE REPEAT BUSINESS THROUGH
PERSONALIZED LEARNING EXPERIENCES AND EXCEPTIONAL CUSTOMER SERVICE.
7. TRACKING AND MEASURING RESULTS:
EXAMPLE:
A DIGITAL MARKETING AGENCY IMPLEMENTS A MARKETING PLAN THAT INCLUDES KEY PERFORMANCE INDICATORS
(KPIS) SUCH AS WEBSITE TRAFFIC, CONVERSION RATES, AND CUSTOMER ENGAGEMENT METRICS. THE PLAN OUTLINES
HOW REGULAR PERFORMANCE ASSESSMENTS WILL ENABLE THE AGENCY TO MAKE DATA-DRIVEN DECISIONS AND REFINE
MARKETING STRATEGIES FOR OPTIMAL RESULTS.
A WELL-DEVELOPED MARKETING PLAN NOT ONLY HELPS ENTREPRENEURS TO STAY FOCUSED AND ORGANIZED BUT ALSO
ENABLES THEM TO ADAPT TO CHANGING MARKET DYNAMICS, CUSTOMER PREFERENCES, AND INDUSTRY TRENDS. BY
EFFECTIVELY IMPLEMENTING A MARKETING PLAN, ENTREPRENEURS CAN ENHANCE BRAND VISIBILITY, BUILD CUSTOMER
LOYALTY, AND DRIVE SUSTAINABLE BUSINESS GROWTH IN COMPETITIVE MARKETS.

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INDUSTRY ANALYSIS
[Link]
[Link] of industry analyses
[Link] And Disadvantages of
Industry Analysis

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1. Introduction:
Industry analysis is the process of evaluating the conditions, dynamics, and trends within a specific industry.
Knowledge of whether the market is growing or declining, the number of new competitors, and possible changes in consumer.
Objectives:
• Competition and profitability:
To understand how industry structure drives competition, which then determines the level of industry profitability
• Assess industry attractiveness:
To assess industry attractiveness
• Success factors:
To identify key success factors.
Example: Imagine you're planning to start a small coffee shop in a bustling city. Industry analysis reveals strong competition from established coffee chains. To
stand out, you focus on unique coffee blends to attract local customers. Trend in specialty coffee consumption. Your marketing efforts revolve around promoting
the quality and distinct flavors of your coffee. Key success factors, like customer service and convenient locations, are highlighted.

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TYPES OF INDUSTRY ANALYSES:
[Link] ANALYSIS:
STRENGTHS: THESE ARE INTERNAL FACTORS THAT YOUR BUSINESS EXCELS AT, SUCH AS
UNIQUE PRODUCTS OR A STRONG TEAM.
WEAKNESSES: THESE ARE INTERNAL FACTORS THAT YOUR BUSINESS NEEDS TO IMPROVE,
LIKE MARKETING WEAKNESSES OR RESOURCE CONSTRAINTS.
OPPORTUNITIES: THESE ARE EXTERNAL FACTORS, LIKE EMERGING MARKETS
OR TRENDS, THAT CAN BENEFIT YOUR BUSINESS.
THREATS: THESE ARE EXTERNAL FACTORS, SUCH AS MARKET
COMPETITION OR ECONOMIC DOWNTURNS, THAT CAN POSE CHALLENGES.

[Link] ANALYSIS:
LEGAL: FACTORS INVOLVING INDUSTRY-SPECIFIC REGULATIONS, LABOR LAWS, AND LEGAL REQUIREMENTS .
POLITICAL: GOVERNMENT POLICIES AND TRADE REGULATIONS.
ECONOMIC: GDP, INCOME, UNEMPLOYMENT, INTEREST RATES, AND TAXATION.
SOCIAL: LOCAL CULTURE, DEMOGRAPHY, AND CUSTOMER BEHAVIOR.
TECHNOLOGICAL: RESEARCH, INDUSTRY TRENDS, AND ONLINE IMPACT.
ENVIRONMENTAL: EXAMINES ENVIRONMENTAL ISSUES AND POTENTIAL
IMPACTS.

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ADVANTAGES AND DISADVANTAGES OF INDUSTRY ANALYSIS
ADVANTAGES:

POSITIONING AGAINST COMPETITORS: STARTUPS USE INDUSTRY ANALYSIS TO UNDERSTAND

THEIR POSITION IN RELATION TO COMPETITORS.
EXAMPLE :AN E-COMMERCE STARTUP, FOR INSTANCE, MIGHT ANALYZE THE MARKET TO SEE
HOW IT STACKS UP AGAINST GIANTS LIKE AMAZON.
HIGHLIGHTING STRENGTHS AND WEAKNESSES: INDUSTRY ANALYSIS REVEALS A COMPANY'S
STRENGTHS AND WEAKNESSES.
EXAMPLE: AN AUTOMOTIVE MANUFACTURER MIGHT DISCOVER ITS STRENGTH IN HYBRID
TECHNOLOGY AND A WEAKNESS IN MARKETING.
EMPHASIS ON TRENDS: INDUSTRY ANALYSIS HIGHLIGHTS INDUSTRY TRENDS, INCLUDING
THREATS AND OPPORTUNITIES.
EXAMPLE: A HEALTHCARE PROVIDER MIGHT INVEST IN TELEMEDICINE BASED ON INDUSTRY
ANALYSIS.
DISADVANTAGES:

NO GUARANTEE OF SUCCESS: INDUSTRY ANALYSIS IS NOT A GUARANTEE OF SUCCESS. EVEN

WITH THOROUGH ANALYSIS, BUSINESSES MAY FACE UNFORESEEN CHALLENGES AND MARKET
SHIFTS.
MISINTERPRETATION OF DATA: MISINTERPRETING STATISTICS AND DATA CAN LEAD TO WRONG
DECISIONS. FOR INSTANCE, MISINTERPRETING CONSUMER BEHAVIOR DATA MIGHT LEAD TO A
FLAWED PRODUCT LAUNCH.
SEASONAL FACTORS: SEASONAL FACTORS CAN SIGNIFICANTLY IMPACT BUSINESSES. IF THESE
AREN'T CONSIDERED. 15
MARKET RESEARCH FOR NEW VENTURE
[Link] RESEARCH
[Link] of Marketing Research
[Link] Venture
[Link] for Market Research for new venture
[Link]

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MARKET RESEARCH:

MARKET RESEARCH IS AN ORGANIZED EFFORT TO

GATHER INFORMATION ABOUT TARGET MARKETS OR
CUSTOMERS. IT IS VERY IMPORTANT COMPONENT OF
BUSINESS STRATEGY.

TYPES:

THERE ARE TWO TYPES OF MARKET RESEARCH

PRIMARY RESEARCH
SECONDARY RESEARCH
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IMPORTANCE OF MARKETING RESEARCH
IDENTIFYING PROBLEM AND OPPORTUNITIES IN THE MARKET
FORMULATING MARKET STRATEGIES
DETERMINING CONSUMERS NEED AND WANTS
DETERMINE EXPORT POTENTIAL
MANAGERIAL DECISION MAKING
TO FACILITATE SMOOTH INTRODUCTION OF NEW PRODUCTS
BETTER CUSTOMER MANAGEMENT
INCREASED SALES
MINIMIZE LOSS IN YOUR BUSINESS

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NEW VENTURE:
THE TERM “NEW VENTURE” REFERS TO THE ESTABLISHMENT AND DEVELOPMENT OF A BUSINESS OR
PROJECT WITH A FRESH VISION AND PURPOSE. IT INVOLVES THE CREATION OF AN ENTERPRISE THAT
INTRODUCES INNOVATIVE PRODUCTS, SERVICES, OR BUSINESS MODELS INTO THE MARKET.

STEPS FOR MARKET RESEARCH FOR NEW VENTURE:

IDENTIFICATION OF PROBLEM
DESIGN AN APPROPRIATE MARKET RESEARCH PLAN
DATA COLLECTION
IMPLEMENTATION

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BENEFITS:
THE BENEFITS OF MARKET RESEARCH
MAINTAIN A CUSTOMER-CENTRIC APPROACH
CONNECT WITH YOUR AUDIENCE MORE EFFECTIVELY
IDENTIFY OPPORTUNITIES FOR GROWTH
REDUCE RISKS BY TESTING CONCEPTS
MAKE MORE INFORMED DECISIONS
COMPETE MORE EFFECTIVELY
STAY ON TOP OF TRENDS
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 UNDERSTANDING THE MARKETING PLAN
[Link] is a Marketing Plan?
[Link] Components of a Marketing Plan
[Link]
[Link] Mistakes

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What is a Marketing Plan?

Definition: A strategic roadmap for marketing activities.

Purpose: Achieve business objectives through structured

marketing efforts.

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Key Components of a Marketing Plan
Market Research
Target audience analysis
Competitive research
Identifying opportunities and threats
Clear Objectives
SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)
Target Audience
Defining ideal customers
Buyer personas
Marketing Strategies
Product/Service
Pricing
Promotion
Distribution
Benefits
Direction & Focus: Guides marketing efforts.
Resource Allocation: Allocates budget effectively.
Consistency: Ensures a cohesive message.
Measurement: Facilitates progress tracking and analysis.

Common Mistakes
Lack of research
Unrealistic objectives
Neglecting the target audience
Insufficient budgeting
Ignoring feedback and data

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THANK YOU