RENTAL THREADS

Earn the fashion , own the moment

Why
To empower individuals to express their unique style sustainably, our rental
threads business is driven by a commitment to environmental consciousness
and affordability. We believe in reducing fashion waste while providing our
customers with a constantly evolving wardrobe.

What
We offer an extensive collection of high-quality, on-trend clothing available for rent through
our user-friendly online platform. From everyday wear to special occasion outfits, our
curated selection caters to diverse tastes, ensuring that our customers can effortlessly access
the perfect look for any event.

How
By leveraging cutting-edge technology, we've streamlined the rental process for utmost
convenience. Customers can easily browse our catalog, select their desired outfits, and
experience hassle-free doorstep delivery. Our commitment to a seamless experience
extends to the return process – a simple scheduling system ensures the pickup of rented
garments, allowing customers to enjoy fashion without the commitment of ownership.
 Problem/Opportunity
Context: Problem: Alternatives:
When does the problem occur? What is the root cause of the problem?
• Whenever the working mom needs the • It is very difficult to take the dress on rent in the What do customers do now to fix the problem?
dress on rent for her son/daughter for the emergency. • If its unable to find the perfect shop the
school events. • It is impossible to purchase the costume customer will directly go the rental thread app
• Whenever any event occurs in college and regarding other culture. and can the take the dress on the rent without
it's impossible to purchase the dress. • It is difficult to search the rental shops and get travelling here and there .
• Whenever there is urgency to take the the perfect dress of the event.
dress on the rent and it's difficult to travel • It is difficult to search the shop where we can • .
and to find the rental shops . get the perfect size costume.

Customers: Emotional Impact: Alternative Shortcomings:

Who has the problem most often? What are the disadvantages of the
• The problem is most oftenly faced by How does the customer feel? alternatives?
various mom , students in the college Customers fee happy because they acquire the
, the bride , the groom. perfect outfit of whatever function they have. There are certain shops which provide the
cloths on the rent but many times the size
issue takes place also the many times it
difficult to find the location of particular
shop.
 Customer Interviews And Surveys
Would you be interested in using a platform that offers organized, hassle-free
adventure trips addressing these challenges?

12 15
said they can solve the
problem, they don’t need
any new solution
27
customers were interviewed
people agree that the
problem needs to be
solved

Data link [Link]

2X7pu873JFnznaW9SHjw_Y0BVfm4EuQCFbtpU/edit#responses
Data link : [Link]
 Market size estimation
Market Size Definition Value (in customers) Source

The total number of

TAM (Total potential customers who Mordor Intelligence: Online Clothing Rental Market:
110 million
Addressable Market) could use the service in [Link]
India. hing-rental-market

The subset of the TAM

that the company can
realistically reach in
SAM (Serviceable
India, considering 31 million [Estimate based on TAM and 30% market share]
Addressable Market)
factors such as location,
demographics, and
psychographics.

The portion of the SAM

that the company can
realistically capture in
SOM (Serviceable India, considering
13.4 million [Estimate based on SAM and 40% market share]
Obtainable Market) factors such as
competition, marketing
budget, and product
offerings.
 Customer Interviews And Surveys
CUSTOMER SEGMENT NICHE SEGMENT

•Demographic: Age, gender, income

•Geographic: Urban vs. suburban, regional [Link] Fashion Rental:
preferences 20% of the fashion rental market
•Behavioral: Occasion-based, frequency of use [Link] Fashion Rental:
•Psychographic: Lifestyle, values and interests 15% of the fashion rental market
•Technographic:sage-based: Regular renters, [Link] Fashion Rental:
one-time users 10% of the fashion rental market
•Preferences-based: Style preferences, brand [Link]-Based Fashion Rental:
preferences 25% of the fashion rental market
•Subscription model: Casual users, subscription [Link]-Based Fashion Rental:
loyalists 15% of the fashion rental market

[Link]
 Customer Persona
• Age: 28
•Occupation: Marketing Specialist
•Lifestyle: Urban professional with a busy schedule, values work-life balance, socially
active, and environmentally conscious
Goals and Motivations:
•Fashion Variety: Alex wants access to a diverse and stylish wardrobe without the burden
of ownership.
•Sustainability: Values sustainability and wishes to support brands committed to ethical
practices.
•Convenience: Seeks a convenient solution to keep up with fashion trends while
managing a demanding career.
Challenges:
•Budget Constraints: Balancing a desire for fashion variety with a limited clothing budget.
Age: 22 •Limited Storage: Living in a small apartment with limited closet space, making long-term
Occupation: BFT clothing storage challenging.
Location: Mumbai •Event-Specific Outfits: Faces challenges in finding unique and appropriate outfits for
various events without overspending
 Value Proposition Canvas
Fashion Freedom Platform: [Link] Variety Without Ownership:
Rental Threads empowers users with a 1. Diverse wardrobe access without
diverse wardrobe, fostering self-expression buying.
without ownership commitment. Users can [Link] and Ethical Fashion:
experiment with trends and styles freely, 1. Supports eco-friendly practices.
embracing individuality. [Link] and Time Savings:
1. Easy online selection, saving time.
.

Rental Threads Fashion Platform: [Link] Personal Style:

GAIN CREATORS
An innovative platform offering: GAINS 1. Rental Threads helps express style.
• . User-friendly online interface. [Link] Advocacy:
Diverse wardrobe with sustainable, 1. Jobs supporting eco-conscious
PRODUCT/
luxury, curated, and occasion-based SERVICE
JOBS choices.
options. [Link] Fashion Access:
Subscription models for ongoing 1. Provides a convenient wardrobe
PAINS
rentals platform
• PAIN KILLERS
.

[Link] Ownership Satisfaction:

Convenience and Style Assurance: 1. Missed satisfaction of owning
Rental Threads addresses shopping items.
concerns with a convenient online [Link] and Style Concerns:
process, eliminating fit and style worries. 1. Worries about fit and style
Curated options, expert styling, and without trying items on.
streamlined return logistics reduce stress [Link] Commitment:
for users 1. Challenges with subscription
commitments
 The Lean Canvas
Problem Solution Unique Value Prop. Unfair Advantage Customer Segments
•Exclusive Partnerships: Forge
• Unwillingness to Buy • Renting Fashionable Clothing: • Access to Fashion Without partnerships with popular fashion •Fashion Enthusiasts: Individuals
Expensive Clothing: Provide an online platform for Ownership: "Rent the runway, brands for exclusive rental who want to stay on top of fashion
Customers are reluctant to customers to rent trendy and own the moment" – Access a offerings. trends without breaking the bank.
purchase expensive clothing high-quality clothing items for variety of fashionable clothing •Advanced Recommendation •Event Attendees: Customers
items for occasional use. special occasions without the commitment of Algorithm: Implement a attending special events who prefer
ownership. sophisticated recommendation renting over buying.
system to enhance the customer
experience.
Existing Alternatives High-Level Concept Channels . Early Adopters
Key Metrics
•Customer Acquisition Cost (CAC): •Online Platform: Reach customers
Rentify Fashion: Empowering •Fashion Enthusiasts on a
Monitor the cost of acquiring each new through a user-friendly website and
fashion-forward individuals to Budget: Individuals who closely
• Traditional team-building customer. mobile app.
curate their wardrobe without follow fashion trends but are
exercises and workshops. •Conversion Rate: Track the •Social Media and Influencers:
the commitment. mindful of their budget.
• Resort-based retreats with percentage of website/app visitors Leverage social media and
who become customers. •Social Media Influencers: Early
limited adventure-focused influencers to showcase the latest
•Churn Rate: Measure the rate at adopters who can influence a
activities. trends and attract a wider audience.
which customers stop using the wider audience and create a buzz
service. about the platform.

Cost Structure Revenue Streams

•Inventory Procurement: Cost associated with acquiring a diverse and Rental Fees: Charge customers for renting clothing items based on the type
trendy inventory. and duration.
•Maintenance and Cleaning: Expenses for cleaning and maintaining the •Subscription Plans: Offer subscription plans for frequent renters with added
clothing items. perks
•Marketing and Promotion: Budget for digital marketing and promotional
activities.
 Solution
User-Friendly Mobile App: Streamlined Return Process:
1. Develop an intuitive and user- 1. Streamline the return process with easy-to-
friendly mobile app for Rental follow instructions, prepaid packaging,
Threads to enhance the browsing, and partnerships with local drop-off points
selection, and overall user for added convenience.
experience. Community and User Reviews:
Virtual Try-On Technology: 2. Foster a sense of community by
2. Implement virtual try-on features incorporating user reviews and ratings,
using augmented reality to address fit enabling customers to share their
and style concerns, allowing users to experiences and insights on items, brands,
virtually try on items before renting. and styling tips.
AI-Powered Styling Recommendations: Collaborations with Fashion Influencers:
3. Utilize artificial intelligence to 3. Collaborate with fashion influencers to
provide personalized styling showcase Rental Threads' offerings,
recommendations based on user promote the platform, and attract a broader
preferences, past rentals, and fashion audience.
trends. Expanded Plus-Size and Men's Fashion Selection:
Enhanced Sustainability Features: 4. Expand the collection of plus-size and
4. Strengthen the sustainability aspect men's fashion items to cater to a more
by partnering with more eco-friendly diverse audience and provide a wider
brands, providing detailed range of choices.
information on the environmental
impact of each item, and
implementing a transparent rating
system.
.
 Competition Analysis
Company Name Product Price Range USP Market Review
Positive reviews for
Fashion Rental Sustainable and
Rental Threads Rs20 - Rs100/cloth variety, sustainability,
Platform diverse fashion
and style.

Notable for high-end

Designer Fashion Exclusive designer
FashionFleet Rs30 - Rs150/cloth designer options and
Rentals collections
premium service.

Praised for curated

Curated Wardrobe Personalized stylist
StylisticRent Rs25 - Rs120/cloth selections and
Rentals recommendations
personalized service.
Recognized for
Sustainable Fashion Strict focus on eco- commitment to
EcoWardrobe Rs25 - Rs110/cloth
Rental friendly brands sustainability and
ethics
 Source link

•Rent the Runway: [Link]

•FashionPass: [Link]
•Le Tote: [Link]
•The Nuuly: [Link]
•Gwynnie Bee: [Link]
 Competitive Advantage

Transparent Pricing:
Diverse Fashion Selection: Innovative Technology: Ensuring clear
•Wide range including •Integrating virtual try-on, understanding of costs
sustainable, luxury, curated, AI styling, and user- associated with rentals,
and occasion-based fashion friendly app for an subscriptions, and
for abundant choices. enhanced experience. additional services
.

Expert Styling Assistance:

•In-app chat support with Sustainability Focus: Flexible Subscription Models:
professional stylists for •Committed to ethical •Tailoring subscriptions to
real-time fashion advice practices, partnering with eco- individual preferences,
and guidance friendly brands, and providing accommodating varied rental
detailed environmental impact frequencies and budget
information. constraints.
 Minimum Viable Product
• Provide Full product/service description
• Insert a picture of the prototype
• Provide video link of the working prototype, if any
• Share website link (If the venture is in any online business, it must definitely
showcase a functional website.)
• Share App link
• Description of how the product will work and steps the customer will follow
• Any other information

Source link: [Link]

Website Glance

Scan the code

 Sales Funnel

Stage Number

Target Market: 69188

Website visitors 13,400,000

Leads: 1000
Lead generation 670,000

Opportunities: 700

Qualified leads 201,000

Customer: 470

Paying customers 20,100

 MVP - Package
Package Name: Rental Threads Lite
Destinations:
Package
[Link] and Android Platforms: Category Approximate Cost
1. Accessible on both major mobile platforms for a wide user reach.
[Link] States Launch: Starter Package Rs20/month
1. Initial rollout focused on the United States market.
Package Highlights: Fashion
Rs50/month
[Link] Onboarding: Enthusiast
1. Seamless user registration with an intuitive onboarding process, allowing
users to set up profiles with style preferences and sizing details. Style Maven Rs80/month
[Link] Exploration:
1. A simple and effective browsing interface for users to explore a curated
Luxury
collection of clothing items, including sustainable, luxury, curated, and Rs120/month
occasion-based fashion. Experience
[Link] Your Style:
1. A basic Virtual Try-On feature using augmented reality, enabling users to Corporate
Customized Pricing
visualize selected items and enhance their online shopping experience. Subscription
[Link] Rentals and Checkout:
1. Streamlined rental process, allowing users to add items to their cart,
proceed to a straightforward checkout, and select rental periods with a
hassle-free payment process.
[Link] Engagement:
1. User Reviews and Ratings system to encourage community engagement,
allowing users to share their experiences, insights, and styling tips.
[Link] Flexibility:
1. Introduction of a basic Subscription Model, offering users different plans
to accommodate various rental frequency preferences.
[Link] Support:
1. Basic Stylist Assistance feature, allowing users to connect with stylists for
fashion advice and recommendations.
Source link: [Link]
 Go-to-market Strategy
Aspect Description Execution Process

Conduct market research to identify the preferences and

Young professionals aged 25-35, emphasizing sustainability
Target Market behaviors of the target audience. Tailor marketing strategies
and fashion flexibility.
accordingly.

Clearly communicate the benefits of sustainable fashion,

Value Proposition "Elevate Your Style, Consciously."
curated collections, and personalized style options.

Develop a user-friendly app/website. Establish partnerships

Channels Online Platform, Partnerships, Events. with influencers and eco-friendly brands. Attend/host
fashion events.

Craft marketing messages that position the app as a leader in

Sustainable Fashion Leader, Trendsetter’s Choice,
Positioning Segments sustainability, a trendsetter’s choice, and a convenient
Convenience and Flexibility.
solution.

"Rent the Runway, Your Way" – Combine style and Develop marketing collateral that highlights the unique
Unique Selling Proposition sustainability for a personalized and eco-conscious fashion aspects of the app and why users should choose it over
experience. competitors.

Communicate transparent sustainability practices, showcase

Sustainability Commitment, Curated Collections, User
Competitive Differentiators curated collections, and emphasize an intuitive user
Experience.
experience.

Data link : [Link]

 Financial Plan – Startup Costs
Starting Costs

10 L invested overall.
₹3,35,000
Startup Cost
Business Registration fees ₹15,000
Product Development ₹95,000
5L loan from a bank at 20% interest per annum
Website Design ₹20,000
Website Development ₹55,000
Computer Systems ₹1,50,000
₹2,50,000
Capital Work in Progress ( Fixed Asset )
Additional Workstation ₹2,50,000
Click here for Financial Planning
₹4,15,000
Starting Operations ( Budgeted )
Product Launch Expenses ₹1,25,000
Rental expenses ₹2,10,000
Stationery and office supplies ₹10,000
Miscellanous ₹75,000
₹10,00,000
Start-up capital
Share Captial (by Team) ₹5,00,000
Loans (from Bank or Others) ₹5,00,000
 Forecast Profit and Loss Statement
Profit & Loss Account ( Income Statement)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Totals

Sales
Cash Sales ₹ 13,500 ₹ 20,250 ₹ 27,000 ₹ 37,800 ₹ 51,300 ₹ 67,500 ₹ 86,400 ₹ 1,08,000 ₹ 1,26,900 ₹ 2,16,000 ₹ 2,48,000 ₹ 3,41,000 ₹ 13,43,650

No. of Units Sold 200 300 400 560 760 1000 1280 1600 1880 3200 3500 5420 20100
Price Per Unit ₹ 68 ₹ 68 ₹ 68 ₹ 68 ₹ 68 ₹ 68 ₹ 68 ₹ 68 ₹ 68 ₹ 68 ₹ 71 ₹ 63 ₹ 67

Other Cash Receipts

Total Sales ₹ 13,500 ₹ 20,250 ₹ 27,000 ₹ 37,800 ₹ 51,300 ₹ 67,500 ₹ 86,400 ₹ 1,08,000 ₹ 1,26,900 ₹ 2,16,000 ₹ 2,48,000 ₹ 3,41,000 ₹ 13,43,650

COGS
Cost of Services ₹ 4,800 ₹ 7,200 ₹ 9,600 ₹ 13,440 ₹ 18,240 ₹ 24,000 ₹ 30,720 ₹ 38,400 ₹ 45,120 ₹ 76,800 ₹ 88,600 ₹ 1,13,040 ₹ 4,69,960

Cost Per Unit ₹ 24 ₹ 24 ₹ 24 ₹ 24 ₹ 24 ₹ 24 ₹ 24 ₹ 24 ₹ 24 ₹ 24 ₹ 25 ₹ 21 ₹ 23

Gross profit ₹ 8,700 ₹ 13,050 ₹ 17,400 ₹ 24,360 ₹ 33,060 ₹ 43,500 ₹ 55,680 ₹ 69,600 ₹ 81,780 ₹ 1,39,200 ₹ 1,59,400 ₹ 2,27,960 ₹ 8,73,690

Fixed Expenses
Salaries ₹ 5,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 1,50,000 ₹ 2,55,000

Marketing and Promotion ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 1,20,000

Digital Marketing & Cust Services ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 1,20,000

Utilities (Electricity etc.) ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 24,000

Office Supplies & Misc ₹ 1,000 ₹ 1,000 ₹ 1,000 ₹ 1,000 ₹ 1,000 ₹ 1,000 ₹ 1,000 ₹ 1,000 ₹ 1,000 ₹ 1,000 ₹ 1,000 ₹ 1,000 ₹ 12,000

Rent ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 1,20,000

Loan Interest Repayment ₹ 8,333 ₹ 8,251 ₹ 8,168 ₹ 8,084 ₹ 7,997 ₹ 7,910 ₹ 7,821 ₹ 7,731 ₹ 7,639 ₹ 7,545 ₹ 7,450 ₹ 7,354 ₹ 94,283
Total Expenses ₹ 38,000 ₹ 43,000 ₹ 43,000 ₹ 43,000 ₹ 43,000 ₹ 43,000 ₹ 43,000 ₹ 43,000 ₹ 43,000 ₹ 43,000 ₹ 43,000 ₹ 1,83,000 ₹ 7,45,283

Result
Net Profit/Loss ₹ -29,300 ₹ -29,950 ₹ -25,600 ₹ -18,640 ₹ -9,940 ₹ 500 ₹ 12,680 ₹ 26,600 ₹ 38,780 ₹ 96,200 ₹ 1,16,400 ₹ 44,960 ₹ 1,28,407
Gross Profit Margin 64% 64% 64% 64% 64% 64% 64% 64% 64% 64% 64% 67% 65%
Net Profit Margin -217% -148% -95% -49% -19% 1% 15% 25% 31% 45% 47% 13% 10%
 Forecast Cash flow

Cash flow forecast

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Starting Cash Position 6,65,000 6,35,700 6,05,750 5,80,150 5,61,510 5,51,570 5,52,070 5,64,750 5,91,350 6,30,130 7,26,330 8,42,730

Cash Inflows
Total Sales 13,500 20,250 27,000 37,800 51,300 67,500 86,400 1,08,000 1,26,900 2,16,000 2,48,000 3,41,000

Cash Outflows
Cost Of Goods Sold 4,800 7,200 9,600 13,440 18,240 24,000 30,720 38,400 45,120 76,800 88,600 1,13,040
Operating Expenses 38,000 43,000 43,000 43,000 43,000 43,000 43,000 43,000 43,000 43,000 43,000 1,83,000
New Fixed Assets
Purchased
Loan Payments
Total 42,800 50,200 52,600 56,440 61,240 67,000 73,720 81,400 88,120 1,19,800 1,31,600 2,96,040

Result
Change during month -29,300 -29,950 -25,600 -18,640 -9,940 500 12,680 26,600 38,780 96,200 1,16,400 44,960
Closing cash position 6,35,700 6,05,750 5,80,150 5,61,510 5,51,570 5,52,070 5,64,750 5,91,350 6,30,130 7,26,330 8,42,730 8,87,690
 Forecast Balance Sheet & Break-even Analysis
Balance sheet forecast Break-even analysis
The numbers reflected on this Balance Sheet are computed as of: As of Dec 31st
₹ Average sales price per unit ₹ 67
Assets 12,22,690
₹ Average cost of each unit ₹ 23
Current assets 8,87,690
Gross Profit Margin 65%
Cash in hand ₹ 8,87,690
Petty cash ( cash lying in office ) Fixed costs for the year ₹ 7,45,283
Accounts Receivable ( Debtors ) Sales required to break even ₹ 11,46,173
Stock on hand (Inventory)
Number of unit sales to break even 17146
Other Assets
₹
Fixed assets -
Equipment for Quality Control Gross Margin % of Sales
Furniture
Capital Investment ( Startup Capital ) ₹ 3,35,000 Gross Profit for the year ₹ 8,73,690
₹ Total Sales for the year ₹ 13,43,650
Liabilities 12,22,690
₹ Contribution Margin 65%
Current liabilities 94,283
Accounts payable ( Creditors ) Gross Margin/Total Sales 65%
Interest payable ₹ 94,283
Any Other Amounts Owed Total Fixed Expenses
₹
Long-term liabilities 5,00,000 Operating Expenses ₹ 7,45,283
Loans from Bank ₹ 5,00,000
Loans from Friends and Family Breakeven Sales (Annual)
₹ 65%
Networth of the Promoters 6,28,407 Gross Margin % of Sales
Reserves & Surplus ( Retained Earnings) ₹ 1,28,407
₹ Total Fixed Expenses ₹ 7,45,283
Equity Share Capital 5,00,000
Yearly Breakeven Amount ₹ 11,46,173
Monthly Breakeven Amount
₹ 95,514
 Funding and Projections

Year 1 Year 2 Year 3 Year 4 Year 5

Number of sales 20100 24126 48252 144760 579000
Value of each sale (Contribution) ₹ 43 ₹ 43 ₹ 53 ₹ 53 ₹ 60
Average Price per unit ₹ 67 ₹ 67 ₹ 80 ₹ 80 ₹ 87
No external
Average Cost per unit ₹ 23 ₹ 23 ₹ 27 ₹ 27 ₹ 27 funds is
Total revenue ₹ 13,43,650 ₹ 16,12,781 ₹ 38,70,675 ₹ 1,16,12,345 ₹ 5,03,15,136 needed
Gross Profit ₹ 8,73,690 ₹ 10,48,689 ₹ 25,81,272 ₹ 77,44,031 ₹ 3,48,42,952

Capital costs
Land and building N.A. N.A. N.A. N.A. N.A.
Equipment ₹ 2,50,000 ₹ 10,00,000 ₹ 18,00,000
Product development costs ₹ 95,000 ₹ 5,00,000 ₹ 7,00,000 ₹ 10,00,000
Others ₹ 3,35,000
Total ₹ 6,80,000 ₹ 15,00,000 ₹ 7,00,000 ₹ 18,00,000 ₹ 10,00,000

Expenses (Annual)
Salaries ₹ 2,55,000 ₹ 2,80,500 ₹ 3,08,550 ₹ 3,39,405 ₹ 3,73,346
Marketing and Promotion ₹ 1,20,000 ₹ 1,32,000 ₹ 1,45,200 ₹ 1,59,720 ₹ 1,75,692
Digital Marketing & Customer Services ₹ 1,20,000 ₹ 1,32,000 ₹ 1,45,200 ₹ 1,59,720 ₹ 1,75,692
Utilities (electricity etc.) ₹ 24,000 ₹ 26,400 ₹ 29,040 ₹ 31,944 ₹ 35,138
Office Supplies ₹ 12,000 ₹ 13,200 ₹ 14,520 ₹ 15,972 ₹ 17,569
Rent ₹ 1,20,000 ₹ 1,32,000 ₹ 1,45,200 ₹ 1,59,720 ₹ 1,75,692
Total ₹ 6,51,000 ₹ 7,16,100 ₹ 7,87,710 ₹ 8,66,481 ₹ 9,53,129
Loan Interest ₹ 94,283 ₹ 94,283 ₹ 80,093 ₹ 62,789 ₹ 41,690
Earnings (EBITDA) ₹ 2,22,690 ₹ 3,32,589 ₹ 17,93,562 ₹ 68,77,550 ₹ 3,38,89,823
 Unit Economics

APV = Average Purchase Value =

Year 2023 Unit Total revenue/Total number of
P & L/ unit Economics Year 2023 Step 1 purchases ₹ 67
APF = Average Purchase Frequency =
Revenue Number of purchases/ Number of
₹ 67 CAC ₹ 12 Step 2 unique customers 6.70
COGS ₹ 23 CLV ₹ 303 Average Customer Lifespan =
Step 3 1/Churnrate 1.04
Gross Profit ₹ 43 ARPU ₹ 66.85 Step 4 CLV =APV*APF*ACL*GM ₹ 303
Gross Profit Margin 65%
Operating Costs ₹ 56
Operating Profit ₹ 11

Assumptions

Year 1 20100
customers bought
20100 subscriptions
customers
at the
beginning -
customers
at the end/
customers
at the
Churn rate beginning 0.96 1.04166667
 Team Composition

Adarsh Mukkawar SKILL SET

Role/Position:
CEO/CFO/CTO As a solo business person's strength to solve problems comes from my ability to be
self-reliant, adaptable, and resourceful. I am often able to make decisions quickly,
Key Strengths and take responsibility for my actions, and seek out solutions on my own. Additionally,
abilities: I have a clear vision and passion for their business, which fuels their determination
to overcome challenges.
Good leadership skills,
Creative thinking
THANK YOU