BUSSINESS

CANVAS MODEL
OF H&M

SAKSHI SINGH
MFT(1ST YEAR)
NAME- HENNES&MAURTIZ
INDUSTRY TYPE- RETAIL
FOUNDED- IN 1947 VASTERAS,SWEDEN
FOUNDER- ERLING PERSSON
HEAD QUARTERS-
STOCKHOLIN,SWEDEN
AREA SERVED- WORLDWIDE 74
COUNTRIES
NO OF EMPLOYEES- 126,376
 ABOUT
H&M Group is a family of brands and
businesses, driven by the desire to make
great design available to everyone, in a
more sustainable way. Offer fashion,
design and services that inspire and
enable people to express their style
while making it easier to live more
circular.
 4

KEY PARTNERS
TOP DESGINER
SUPPLIERS
MANUFACTURES
CELEBRITY(David Beckham,
Madonna)
KEY ACTIVITES
 SUSTANIBILITY FASHION
 MARKETING
 CLOTHING
 ACCESSORIES
 FOOTWEAR
 COSMATICS
 HOME TEXTILES
 Presentation title 6

VALUE PROPOSITIONS
• Our values are based on respect for
the individual and a belief in people’s
ability to use their initiative, and we
encourage everyone to be themselves
and respect others for who they are.  FAST FASHION
These values help create an open and  AFFORDABLE PRICES
down-to-earth corporate culture that  TRENDY COLLECTION
promotes collaboration and an  DIVERSE COLLECTION
entrepreneurial spirit, and where  PROMOTE INFLUENCER MARKETING
everyone can make a difference. This  PROMOTION ON SOCIAL
values-driven way of working dates NETWORKING
back to the days of H&M Group’s
founder, Erling Persson, and
continues to play a very important
part in our sustainable development.
• We are one team 7
• Our workplace is inclusive, and respectful.
We encourage and help each other to win together.
We see the big picture and collaborate across boundaries, sharing our skills and knowledge in the best interests of our
company to create unbeatable customer value.

• We believe in people
• We are the best we can be and bring out the best in everyone and the business.
We empower and trust others to take ownership and embrace diverse perspectives. We listen to and learn from our
colleagues.

• We are entrepreneurs
• We have a strong business mindset.
We are curious and creative and take every opportunity to adapt to ever changing customer needs. Our innovative and
flexible approach delivers the best customer offer and experience.
• We make constant improvement
• We are always eager to find a better way forward.
We constantly improve by seeking feedback to act, learn and adapt with speed.
Everyday improvements, big or small steps, can make a huge difference.
• We are cost-conscious 8

• We make careful, sustainable choices by using resources responsibly and doing more with less. We create value for
money, making a sustainable lifestyle accessible for everyone.

• We are straightforward and open-minded

• We are open, honest and humble.
We reflect on our behavior and listen to others.
We speak up, but once a decision has been made, we commit to it.
We are prepared to have our own ideas challenged and happy to let the best idea win.
• We keep it simple
• We aim for simplicity and go straight to the point because clarity helps us focus on what matters. We don’t
overcomplicate so we can be clear and efficient.
Less really is more.
 9

CUSTOMER RELATIONSHIP
 AVAILABLE WORDWIDE
 CUSTOMER SERVICE MEMBERSHIP
 GIFT VOUCHERS
 RECYCLE OLD GARMENTS
 BONUS POINTS
 OFFERS ROTATING DISCOUNTS
 CUSTOMER-CENTRIC STRATGEY
 CUSTOMER SEGMENTS 10

DEMOGRAPHIC SEGMENTATION
• INTERNATIONAL MARKET
• FASHION FOR
WOMEN,MEN,TEENEGERS AND
CHILDREN

Demographic market segmentation is the process of categorizing the market according to the
variables that range from age to nationality. Within the continuum are variables including
gender, family size, and income. Also, occupation, education, religious affiliation, and racial
orientation are used to categorize the market. Demographic attributes aid firms in
understanding the precise needs of the customers. The reason is that the customer needs are
normally based on the variables. Age, gender, and income are the most commonly applied
demographic variables in market segmentation.
 11

PSYCHOGRAPHICS
Psychographic market segmentation is the process of grouping the customers according to
personal attributes that include status, lifestyle, and disposition (Levy, Weitz, and Grewal 53).
The assumption is that the products and services offered normally reflect the individual
characteristics as well as the living patterns. In this case, the psychographic variable used in
segmenting the market includes lifestyle, interest, and opinions as well as personal activities.
 KEY RESOURCES
Material ethics Materials goals

H&M Group is committed to sourcing raw materials in a sustainable All materials have an impact on our
way, taking into account both social and environmental impacts. planet, from their production, use
and, ultimately, end of life and
Raw material production and sourcing must be in line with both local disposal. To reduce our
laws, as well as international standards and must not lead to environmental impact, we
degradation or destruction of ecosystems and biodiversity. aim for 100% of our materials to be
either recycled or sourced in a more
sustainable way by 2030, and 30%
recycled materials by 2025.
 OTHER KEY SOURCES
ONLINE STORE STOCK
SKILLED WORKER

 The H&M group’s expansion is taking place with a focus on

increased omnichannel sales.

 In 2022 H&M is launching in six new markets. Cambodia

opened via franchise in March, North Macedonia opened in
August and also via franchise in Costa Rica.
Presentation title 14

CHANNELS
Click icon to add picture Click icon to add picture Click icon to add picture Click icon to add picture Click icon to add picture

ONLINE THROUGH NEW DIGITAL DIRECT FRANCHISING

STORES MARKETING DISTRIBUTION PATNERS

APPLICATIONS SOCIAL MEDIA

 COST STRUCTURE

 OPERATIONS
 IT DIGITAL INFRASTRUCTURE
 DESIGN
 MAINTENANCE
 DISTIBITION OF THE SUPPLY CHAIN
 MARKETING
 DIVERSE COLLECTIONS
 COLLABRATIONS
 REVENUE
16

• According to H&M's latest financial

PRODUCT SALES reports the company's current revenue
(TTM) is $23.46 B. In 2021 the
DONATED CLOTHES company made a revenue of $23.07
B an increase over the years 2020
ONLINE STORES revenue that were of $20.84 B. The
revenue is the total amount of income
that a company generates by the sale of
goods or services. Unlike with
the earnings no expenses are
subtracted.
THANK YOU