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Data Analytics Template - Task 3 - Final

The most popular content on Social Buzz is about animals, which received the highest number of reactions in January. Science and healthy eating were the second and third most popular categories. The analysis found that animals, science, healthy eating, technology, and food made up the top five most popular categories, comprising 80% of all content posted. The company can leverage these insights by focusing campaigns on animals or collaborating with healthy eating brands to engage more users.

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ngocmaiduong2004
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119 views

Data Analytics Template - Task 3 - Final

The most popular content on Social Buzz is about animals, which received the highest number of reactions in January. Science and healthy eating were the second and third most popular categories. The analysis found that animals, science, healthy eating, technology, and food made up the top five most popular categories, comprising 80% of all content posted. The company can leverage these insights by focusing campaigns on animals or collaborating with healthy eating brands to engage more users.

Uploaded by

ngocmaiduong2004
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Social

Buzz
Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
Social Buzz is a social platform where
people can post contents and react to them
anonymously. Accenture are carrying out
Project a 3 months project to help them:
• Audit their big data practice

Recap
• Recommend a successful IPO
• Analyze their data to find the top 5
most popular content categories
Problem
• Over the past 5 years, Social Buzz
has reached more than 500 millions
of users per month.
• Everyday, around 100,000 contents
including texts, images, videos, GIFs
are posted.
• However, how to handle everything
when it’s too much?
• Accenture will help to find Social
Buzz’s 5 most popular content
categories.
Andrew Fleming
Chief Technical Architect

The Analytics
team
Marcus Rompton
Senior Principle

Melanie Duong
Data Analyst
1 Data
Understanding Process
2 Data Cleaning

3 Data Modeling

4 Data Analysis

5 Get Insights
Insights
The most popular
There are 16 unique January is the
content is about
content categories month with most
animals with 1897
in total. posts
reactions
Top 5 Categories by Aggregate Score
76000

74000

72000

70000

68000

66000

64000

62000
Animals science healthy eating technology food
Popularity percentage by top 5 categories
Animals science healthy eating technology food

19% 21%

20%
20%

20%
ANALYSIS:
Animals is the most popular content with
74965 scores. In the second and third
places are Science and Eating Healthy.

INSIGHTS:
According to the analysis above, the
Summary company can work on campaign about
animals or collaborate with healthy
eating brands to get people’s attention.

NEXT STEP:
We will help you to apply this analysis to
a larger scale as well as understand your
business better.
Thank you!
ANY QUESTIONS?

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