LAPTE
Linking Tradition with Business
GROUP 2
Rizbi Buddhacharya(13)
Shovik Shilpakar(42)
Sujan Shrestha(43)
Nitesh Shresha(47)
Rushit Shrestha(48)
Abhay Suwal(53)
Ashish Tamang(55)
Surendra Yadav(60)
CONTENTS
INTRODUCTION
OVERVIEW OF COMPANY
TREND OBSERVATION
MARKET GAPS
IDEA
FEASIBLITY ANALYSIS
SWOT ANALYSIS
MARKET
COMPETITION
INDUSTRY ATTRACTIVENESS
BUSINESS CANVAS MODE
RATIO ANALYSIS
CONCLUSION
FINANCIAL STATEMENTS
INTRODUCTION
A Private Limited Company
Provides environment friendly and disposable plates
Moulds packages according to costumer specific needs
OVERVIEW OF COMPANY
Company’s Name: Lapte
Type of Company: Private LTD.
Type of Business: Manufacturing Business
Location: Chyamasingh, Bhaktapur
Specification: Provide enviroment friendly and
disposable plates
TREND OBSERVATION
Political and Legal Impact:
Laws on taxation, Environment laws, Provision of loans at low interest by the government for small scale
industries
Economical Impact:
Spending pattern of people is increasing thus may opt for our bio-degradable product.
Social Impact:
• Increase in trend of partying, gathering, social events.
• Annual General Meeting
Technological Impact:
• Online Marketing and Advertisement.
Environmental Impact:
• People are being more literate and environmental friendly thus bio-degradable products have a better
market.
MARKET GAPS
No mass producers of such leaves plates.
Growth in street food vendors and fast food joints.
Growth in use of bio-degradable products
IDEA
The business idea of our business is to make leaf products such as tapari,
plates, bowls using Saal leaves.
Additional to just serving food we also plan to use saal leaves as boxes for
packing food.
These will be sold via local shops, stores and special customer packages will
be provided.
More prevalent in Newar Community, but we aim to bring it to market for
everyone.
The main innovativeness of this business plan is culture preservation and use
of bio-degradable leafs which is what makes us different from other
business.
FEASIBILITY ANALYSIS
Product and Service Feasibility:
Aptitude of people is greater towards bio degradable products which our products provide.
Industry/Target Market Feasibility:
Increase in street food culture, Change in mindset of people towards hosting & fostering
social events(i.e picnic, parties, etc).
• Organizational Feasibility:
Skilled human resources available, Easy Availability of Raw Materials (Import for Terai
Region)
Financial Feasibility
Cheaper raw materials, Low initial investment.
SWOT Analysis
Strength Weakness
1. Culture preservation. 1. Not reusable and non recyclable.
2. Easy availability of the raw materials. 2. Special attention required to preserve
lapte from decaying.
3. Low initial investment.
3. Not suitable to serve all kinds of food
4. Bio-degradable product. (soups)
Opportunities Threat
1. Government’s ban in plastic products. 1.Plastic and paper products are available in
2. Growing consciousness about lower price.
environmental protection. 2. Introduction of Buffet system in parties.
3. Growing trend of picnic and street 3. Changing money pattern of pattern.
vendors. (people preferring to buy ceramics plate
4. Packaging of food. rather than use and throw plates)
Market
Target Market :
◦ Street food vendors and Fast Food Joints
◦ Party Palaces
Market Segmentation:
◦ Demographic – Not specific, it can be used by everyone and
anyone
◦ Social Status – All
◦ Income Profile – All
Market Behavior:
◦ Mostly bought in festive occasions.
◦ Used in constant rate by fast food joints and street food
vendors.
Competition
Direct Competition :
◦ Plastic Plates
◦ Paper Plates
Indirect Competition :
Future Competition :
◦ Other new leaf-plate companies
Industry Threat of New Entry (High)
- Low capital investment
- No advanced technologies required
Attractiveness - Distribution channels are mainly local
shops that are easily accessible.
Suppliers Power (Low) Buyers Power (Low)
Competitive Rivalry (High)
- Raw materials easily available - Production of such plates is
- Paper and plastic products
- Switching cost is low low
easily available in the
- No. of suppliers is high - Inclination of people towards
market
of the tradition
Threat of Substitutes (High)
- High use of plastic and paper plates in
present context.
BUSINESS CANVAS MODEL
Business Model Canvas - Lapte Pvt. Ltd
Key Partners Key Activities Value Propositions Customer Customer Segments
Relationships
• Direct Relationship and
•Raw materials suppliers •Produce and Provide bio •Variety of Leaf Products Indirect Relationship •Party Venues
•Local Partners ( Retailers) degradable plates •Bio-Degradable and •Quality of product •Street Food Vendors
•Equipment Suppliers •Variations in Leaf Products Environmental product •Free Sample of 100 plates
•Distribution to local partners, •Discount for bulk buys •Retail Shops
party venues, specific •Every Age Groups
customers needs •Social Events
•Consistency of products. •Special Occasions
Festivals
Key Resources Channels
•Equipments (Pressing and •Retail Shops
Sewing) •Direct
•Raw Materials ( Sal Leaves, •Official Website
wooden pick)
•Human Resource
•Distribution Vehicles (Pick-
Up Truck)
Cost Structure Revenue Streams
• Purchase
• Transportation
• Salary and Wages • Sales of Products / Unit
• Marketing
Conclusion
This product being bio-degradable brings a new
dimension to the product hence being more
attractive towards the newer trends
Based on the current trend in eating habits and
outgoing nature of people i.e. social events we
feel that LAPTE has a high chance of success
