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Cornitos: India's Leading Nachos Brand

Cornitos is India's largest nachos brand, capturing 60% of the Indian nachos market by 2019. Founded in 2009, Cornitos introduced nacho crisps to India and has since expanded its product lineup to include nuts, seeds, tortilla chips, dips, and other snacks. Cornitos products are priced between Rs. 20-90 depending on weight, with margins between 8-9%. While Cornitos holds a dominant 60% market share, its main competitors each hold between 15-45% of the remaining market.

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Arthur Joseph
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80 views11 pages

Cornitos: India's Leading Nachos Brand

Cornitos is India's largest nachos brand, capturing 60% of the Indian nachos market by 2019. Founded in 2009, Cornitos introduced nacho crisps to India and has since expanded its product lineup to include nuts, seeds, tortilla chips, dips, and other snacks. Cornitos products are priced between Rs. 20-90 depending on weight, with margins between 8-9%. While Cornitos holds a dominant 60% market share, its main competitors each hold between 15-45% of the remaining market.

Uploaded by

Arthur Joseph
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

CORNITOS

PREPARED BY - POOJA
PAREVA
KARNAVATI DAIRY PARLOUR
ABOUT THE
COMPANY
Foundation
Started by Vikram Agarwal in 2009, Cornitos grew into India’s biggest nachos brand by market share. By 2019, it had captured
60 percent of India’s nachos market, and also exported to the US, Australia, China, Singapore, UAE, and elsewhere.

When Greendot Health Foods Pvt. Ltd. (GHFPL to you and your other friends) decided to shake up the world of snacking in
India, They were born as Cornitos. They introduced their signature Nacho Crisps to the nation in 2009, and they've been
making exciting moves ever since to bridge the gap between health and taste, and expandidng into different categories
including Nuts & Seeds, Tortila Wraps, Taco Shells, Dips and other gourmet delights.

Frequency- The salesman visit the store weekly


PRODUCTS
1. NACHOS CRISPS

2. CRUSTIES

3. TORTILLA CHIPS

4. NUTS AND SEEDS

5. DIPS

6. MEXICAN DELIGHT

7. TACOS
PRODUCT VARITIES
CRUSTIES MEXICAN DELIGHTS TACO DIP
SHELLS S

NACHOS CRISPS TORTI WRAP NUTS AND SHEEDS


ABOUT THE
PRODUCT
PRICE WEIGHT

Rs. 20 30g

Rs.35 55g

Rs.60 70g

Rs.90 150g
STUDY OF PRODUCT

MODEL SIZE PRICE NET PTR MARGIN MARGIN IN %

CHEESE AND
55 g 35 32 3 8.57%
HERBS

CHEESE AND
150 g 90 82 8 8.88%
HERBS

SEA SALT 150 g 90 82 8 8.88%

TOMATO MEXICAN 55 g 35 32 3 8.57%

TOMATO MEXICAN 150 g 90 82 8 8.88%


COMPEITITORS OF
CORNITOS
MARKET SHARE

60% 44.7%

16.5% 14.5%
VISIT
THANK
YOU

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