M

C
D
 INTRODUCTION
• MCDONALD'S CORPORATION, FOUNDED IN
1940, IS A GLOBAL FAST-FOOD
RESTAURANT CHAIN.
• MCDONALD’S CORPORATION
(MCDONALD’S) IS ONE OF THE WORLD’S
LARGEST AND MOST RECOGNIZED
FAST-FOOD CHAINS, KNOWN FOR ITS
HAMBURGERS, FRENCH FRIES, AND
NAME-BRAND SANDWICHES SUCH AS THE
BIG MAC, QUARTER POUNDER, AND EGG
MCMUFFIN, AS WELL AS THE CHILD-
FOCUSED HAPPY MEAL.
• WITH A WIDESPREAD PRESENCE IN OVER
100 COUNTRIES, MCDONALD'S SERVES
MILLIONS OF CUSTOMERS DAILY,
OFFERING A DIVERSE MENU TAILORED TO
LOCAL TASTES.
• THE COMPANY'S SUCCESS IS ATTRIBUTED
TO ITS EMPHASIS ON CONSISTENCY,
EFFICIENCY, AND ADAPTABILITY TO
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WORLDWIDE.
HISTORY AND ORIGIN
• McDonald's Corporation originated in 1940 when brothers Richard and Maurice
McDonald opened a small drive-in restaurant in San Bernardino, California.

• In 1954, Ray Kroc, a Multimixer milkshake machine sales agent, franchised the
concept and eventually bought the company from the brothers in 1961.

• McDonald's went public in 1965 and expanded globally, introducing iconic items
like the Big Mac.

• Today, McDonald's is a global fast-food giant, symbolizing the success and impact
of the fast-food industry worldwide.
 VISION AND MISSION

VISION STATEMENT:

"To be the best quick-service restaurant experience. Being the best means providing outstanding
quality, service, cleanliness, and value so that we make every customer in every restaurant
smile."

MISSION STATEMENT:

"McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our
worldwide operations are aligned around a global strategy called the Plan to Win, which center on an
exceptional customer experience – People, Products, Place, Price, and Promotion. We are committed
to continuously improving our operations and enhancing our customers' experience."

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 4 P’S

The 4 P's of marketing, also known as the marketing mix, are a set of crucial
elements that businesses use to promote their products or services. The 4 P's are
Product, Price, Place, and Promotion.

PRODUCT PRICE

PLACE PROMOTION

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 PRODUCT:

McDonald's offers a diverse menu of fast-food items,

including hamburgers, cheeseburgers, chicken
products, french fries, breakfast items, salads,
desserts, and beverages.
Regular innovation of products, such as introducing
limited-time offerings and adapting the menu to local
preferences.

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 PRICE:

McDonald's uses a value pricing strategy, offering a

range of affordable menu items.
They often have combo meals and value menus to
provide customers with cost-effective options.
Pricing may vary across different regions and countries
to reflect local economic conditions.

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 PLACE:

McDonald's has a vast global presence, with

restaurants in numerous countries and locations.
The company strategically places its restaurants in
high-traffic areas, including urban centers, shopping
districts, and near transportation hubs.
Additionally, McDonald's utilizes drive-thru services
and has expanded its presence in delivery services to
enhance accessibility.

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 PROMOTION:

McDonald's employs extensive advertising and

marketing campaigns to promote its brand and
products.
They use a mix of traditional advertising (TV, radio,
print) and digital marketing, including social media
promotions.
Promotions often include limited-time offers,
discounts, and tie-ins with popular cultural events or
partnerships.

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 HISTORY AND ORIGIN

$2B $1B

Opportunity to build Freedom to invent Few competitors

Fully inclusive market Selectively inclusive market Specifically targeted market

Total addressable market Serviceable available market Serviceable obtainable market

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 PROBLEM

MARKET GAP CUSTOMERS FINANCIALS

Schools need to implement STEM curriculum but 10% increase from college recruitment that STEM students received over $2 million dollars
are using old or outdated books or educational focus on STEM classes in grants
materials

COSTS USABILITY DESIGN

Lack of strong STEM education can remove Schools want something that’s easy to adopt Current study tools are hard to use and
students from the running when it comes to and simple to use for their students inaccessible for some demographics
college recruitment

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ABOUT US

At Contoso, we empower schools to foster collaborative thinking

to further drive education and innovation. By closing the loop on
STEM education, we help schools build a curriculum that will
help students succeed in college.

12
 PRODUCT BENEFITS

Simple and efficient to use

Quick customer service assistance

Free 90-day customer support

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 MARKET COMPARISON

3 BILLION Opportunity to build

Addressable market

2 BILLION Freedom to invent

Serviceable market

1 BILLION Few competitors

Addressable market

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 OUR COMPETITION

CONTOSO COMPETITORS

Our curriculum is priced below that of other tools in the Company A

education market Product is more expensive

Simple and easy to use, compared to the complex tools of the Companies B & C
competitors Product is expensive and inconvenient to use

Affordability is the main draw for educators to adopt our Companies D & E
products Product is affordable, but inconvenient to use

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 SCALING FOR THE FUTURE
FEB 20XX
Roll out product to local schools to establish new STEM
curriculum

MAY 20XX
Release to regional school districts and monitor trends in
each school

OCT 20XX
Gather feedback from teachers and continue to expand
availability of the product

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 TRACTION

KEY METRICS REVENUE BY YEAR

$40,000
Gross
Clients Orders Net revenue
revenue
$30,000

20XX 10 1100 $10,000 $7,000

$20,000
20XX 20 200 $20,000 $16,000

20XX 30 300 $30,000 $25,000 $10,000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

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 TWO-YEAR ACTION PLAN

Draft blueprints Gather feedback Deliver to students

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Run focus groups Test with schools Regional launch

July, 20XX

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 FINANCIALS

YEAR 1 YEAR 2 YEAR 3

INCOME
Users 50,000 400,000 1,600,000

Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90

Revenue @ 15% 5,625,000 48,000,000 216,000,000

Gross profit 5,625,000 48,000,000 216,000,000

EXPENSES
Sales & marketing 5,062,500 38,400,000 151,200,000 70%

Customer service 1,687,500 9,600,000 21,600,000 10%

Product development 562,500 2,400,000 10,800,000 5%

Research 281,250 2,400,000 4,320,000 2%

Total expenses 7,593,750 52,800,000 187,920,000

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 MEET THE TEAM

TAKUMA HAYASHI​ MIRJAM NILSSON​ FLORA BERGGREN​ RAJESH SANTOSHI​

President Chief Executive Officer Chief Operations Officer VP Marketing

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 MEET THE FULL TEAM

TAKUMA HAYASHI FLORA BERGGREN​ GRAHAM BARNES ELIZABETH MOORE

President Chief Operations Officer VP Product Product Designer

MIRJAM NILSSON​ RAJESH SANTOSHI​ ROWAN MURPHY ROBIN KLINE

Chief Executive Officer VP Marketing SEO Strategist Content Developer

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 FUNDING

14,000 $12,000 $82,000 $32,000

ANGEL INVESTMENTS GRANTS AND DONATIONS SHARES CASH

Amount obtained through other Revenue obtained from STEM Number of shares converted into Liquid cash we have on hand
investors grants and public donations USD

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 SUMMARY
At Contoso, we believe in giving 110%. By expanding STEM
education tools, we help schools build a curriculum that will
aid student success in college. We thrive because of our
market knowledge and a great team behind our curriculum.
As our CEO says, "Efficiencies will come from proactively
transforming how we do business."

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 THANK YOU

Mirjam Nilsson​

mirjam@[Link]

[Link]

206-555-0146

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