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False Marketing

False advertising intentionally spreads untrue information to boost sales through methods like photo manipulation, hidden fees, misleading health claims, and comparative advertising that emphasizes advantages but not disadvantages. It can take the form of promoting wrong facts or using vague words. Consumers should research products thoroughly, verify claims by looking for evidence, check disclaimers, beware of counterfeits, consult consumer agencies, and seek recommendations from trusted sources to avoid false advertising.

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Aakash Shah
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21 views16 pages

False Marketing

False advertising intentionally spreads untrue information to boost sales through methods like photo manipulation, hidden fees, misleading health claims, and comparative advertising that emphasizes advantages but not disadvantages. It can take the form of promoting wrong facts or using vague words. Consumers should research products thoroughly, verify claims by looking for evidence, check disclaimers, beware of counterfeits, consult consumer agencies, and seek recommendations from trusted sources to avoid false advertising.

Uploaded by

Aakash Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

What is Advertisement?

Advertising is the art of capturing attention and


igniting desire by creatively sharing a compelling
message about a product or service, ultimately
inspiring action and driving growth.
What does False
Advertising mean ?

False advertising is
intentionally spreading untrue
information in advertisements
to boost the sale of products
or services.
How do they Decieve?
False advertising can take one of two broad
forms:-
1. Promoting Wrong Facts
2. Intentional Use Of Vague Words
Types Of False Advertising
 Photo manipulation.
 Hidden fees and surcharges
Misleading health claims
Comparitive Advertising
Photograph
Manipulation

Photograph manipulation in false


advertising involves altering
images to misrepresent products
or services, aiming to mislead and
manipulate consumer perceptions.
Hidden Fees and Surcharges

Deceptively entice
consumers with
advertised prices while
secretly adding charges
to boost profits without
raising the product's
base cost.
Misleading Health
Claims
Misleading health claims are false
or exaggerated statements made
about a product, treatment, or
remedy that give the impression it
has health benefits or efficacy
without sufficient scientific
evidence to support those claims.
Comparitive Advertising
Comparative advertising directly
compares a company's products
or services to a competitor's,
emphasizing its own advantages
but not it’s disadvantages to
persuade consumers.
Ways to avoid False Advertising

Research:
• Investigate the product or service thoroughly before purchasing.
• Read reviews and testimonials from reliable sources.

Verify Claims:
• Be skeptical of overly exaggerated or unrealistic claims.
• Look for evidence supporting the advertiser's claims.
Ways to avoid False Advertising
Check Disclaimers:
Pay attention to fine print and disclaimers in advertisements.
• Important information may be hidden in the fine print.

Authenticity
Beware of counterfeit or fake products, especially online.
• Buy from reputable websites and authorized retailers.
Ways to avoid False Advertising

Consult Consumer Protection Agencies:


• Contact relevant consumer protection agencies to check for complaints or legal actions
against the company or product.

Ask for Recommendations:


• Seek recommendations from trusted sources, like friends, family, or online communities.

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