ANALYSIS

BYKEA BRAND

Presented By :
Andleeb Sajjad
Introduction to
Bykea:
Bykea is a prominent Pakistani tech-based startup that offers a
versatile and convenient on-demand transport and logistics
platform. Founded in 2016, Bykea aims to transform the way
people travel, deliver goods, and access various services in urban
areas. By leveraging the power of technology, Bykea provides a
wide range of services, including ride-hailing, delivery, and
payment solutions, all through a single mobile application.

2
Purpose of the Presentation:
The purpose of this presentation is to provide an overview of Bykea, its
core services, and the impact it has made in the transportation and logistics
industry. We will delve into Bykea's mission, values, and unique features
that set it apart from traditional transportation services. Additionally, we
will discuss the benefits and convenience it offers to users, as well as the
potential for growth and expansion in the market. By the end of this
presentation, you will have a comprehensive understanding of Bykea and
its significance in revolutionizing urban mobility and logistics in Pakistan.

3
Bykea's Brand Philosophy & Attributes:

Bykea's Brand Focus on Convenient Technological

Philosophy: and Reliable Solutions: Innovation:

• At Bykea, our brand philosophy • Bykea is committed to offering • Technological innovation lies at the
revolves around providing convenient convenient and reliable transportation core of Bykea's operations. We
and reliable transportation and and delivery solutions to meet the ever- continuously invest in cutting-edge
technologies and solutions to enhance
delivery solutions through evolving needs of individuals and our services and improve user
technological innovation. We believe businesses. Our platform is designed to experience. Our platform leverages
that technology has the power to provide easy access to a range of advanced algorithms, real-time
transform the way people move, services, including ride-hailing, on- tracking, and secure payment systems
access services, and conduct demand delivery, and bill payments, all to provide efficient and reliable
business. By combining cutting-edge in one place. With just a few taps on transportation and delivery solutions.
technology with a customer-centric their smartphones, users can book By staying at the forefront of
technology, we are able to offer
approach, we strive to create a rides, send packages, and make seamless and personalized experiences
seamless and efficient experience for payments, ensuring a hassle-free to our users, making their lives easier 4
our users. experience. and more convenient.
Brand Elements
The Bykea logo is a visually striking and memorable
representation of our brand. It features a bold and
stylized letter "B" enclosed within a circular shape. The
circular design signifies unity, inclusiveness, and the
seamless experience we aim to provide to our users.
The clean and modern lines of the logo reflect Bykea's
technological focus and commitment to innovation.
Bykea has a carefully chosen color palette that represents our brand
values and personality. The primary color is a vibrant shade of green,
symbolizing growth, freshness, and environmental consciousness.
Green also represents trust and reliability, which aligns with Bykea's
commitment to providing dependable transportation and delivery
services. The color palette includes complementary shades that evoke a
sense of energy and dynamism.

The chosen typeface for Bykea is a modern and sleek font that
complements our brand's technological focus. The clean and
geometric lines of the typeface convey a sense of precision and
efficiency, reflecting Bykea's commitment to leveraging
technology to provide convenient and reliable services.

5
Bykea's Brand Identity:
Bykea has a distinct and compelling
brand identity that resonates with its
target audience. This identity is
crafted through a combination of
visual elements, communication
style, and the overall brand
experience.

6
Bykea's Brand IMAGE

Technological User-Friendly
Advancement: Interface: Efficient Service:

• Bykea is known for its technological • Bykea has built a user-friendly • Efficiency is a core aspect of
advancement in the transportation interface that makes it easy for Bykea's brand image. Bykea is
and logistics industry. Through individuals to navigate and utilize its committed to providing prompt and
innovative solutions and cutting-edge services. The mobile application is reliable services. Whether it's a ride-
hailing request or a package
technologies, Bykea has transformed designed with a clean and intuitive delivery, Bykea ensures efficient
the way people access and utilize layout, allowing users to effortlessly coordination between users, drivers,
transportation and delivery services. book rides, schedule deliveries, and and delivery partners. Real-time
By leveraging technology, Bykea make payments. Bykea's interface tracking systems, optimized routes,
provides users with a seamless and prioritizes simplicity and convenience, and timely pickups and drop-offs
efficient experience, enhancing their ensuring that users can access the contribute to an efficient and smooth
convenience and saving them services they need with just a few taps experience for users.
valuable time. on their smartphones. 7
 Brand Value:

The brand value offered by Bykea lies in its ability to

enhance the daily lives of users through convenience and
reliability. Bykea's services are designed to provide users
with seamless and efficient transportation and delivery
solutions, ultimately saving them time, effort, and stress.

SUCCESS

8
Brand Equity:
Brand equity refers to the value and strength of a brand in the market. It represents the
intangible assets and perception associated with a brand, including its reputation, customer
loyalty, and overall brand value. Bykea has successfully built a strong brand equity through its
strategic initiatives and commitment to delivering exceptional services.

Brand Recoginition

Customer Loyalty

Percieved Quality

Brand Association

Business Expansion

9
 The tagline "Ride & Deliver with Ease" perfectly encapsulates Bykea's
Brand Tagline commitment to providing convenient and hassle-free services. It reflects the
brand's focus on simplifying transportation and delivery experiences for its
users.

"Ride & Deliver" signifies the core services offered by Bykea: ride-hailing and on-demand delivery. Whether users need a ride to their
destination or want to send a package, Bykea is there to fulfill their transportation and delivery needs.
"With Ease" emphasizes the brand's dedication to making these services effortless and stress-free for users. Bykea strives to eliminate the
complexities and challenges often associated with transportation and logistics. The tagline conveys the promise that users can rely on Bykea
10

for a seamless experience, from booking a ride or delivery to the completion of the service.
MAJOR
COMPETITORS
Careem: Careem is a well-known ride-hailing
service operating in Pakistan and the broader Middle
East region. It offers similar services to Bykea, including
car and bike rides, as well as delivery services.

Uber:Uber is a global transportation network

company that operates in many cities worldwide,
including Pakistan. Like Bykea, Uber offers ride-
hailing services and has a significant presence in the
market.
Foodpanda:Foodpanda is a popular food
delivery service that operates in Pakistan. While
Bykea also offers delivery services, Foodpanda
specifically focuses on the food delivery segment.

11
 Conclusion
In conclusion, Bykea's value proposition lies in its
commitment to providing convenient and reliable
transportation and delivery services. By leveraging
technology, Bykea enhances the daily lives of users by
offering seamless and efficient experiences. With a strong
brand identity, equity, and a focus on customer satisfaction,
Bykea continues to be a trusted and preferred choice in the
market.

12
THANK YOU!