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People Media

The document discusses different types of people in media and the effects of media and information technology. It describes people as media as those directly involved in using, analyzing, evaluating, and producing media and information. People in media are those who use various media forms like print, broadcast, and web to share information. The document also outlines eight key issues related to media effects: timing, duration, valence, change, intention, level, direct/indirect effects, and manifestation. It provides examples of each and concludes by describing six types of effects media can have on individuals: cognitive, belief, attitudinal, affective, physiological, and behavioral.

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39 views11 pages

People Media

The document discusses different types of people in media and the effects of media and information technology. It describes people as media as those directly involved in using, analyzing, evaluating, and producing media and information. People in media are those who use various media forms like print, broadcast, and web to share information. The document also outlines eight key issues related to media effects: timing, duration, valence, change, intention, level, direct/indirect effects, and manifestation. It provides examples of each and concludes by describing six types of effects media can have on individuals: cognitive, belief, attitudinal, affective, physiological, and behavioral.

Uploaded by

gellaconejames723
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

PEOPLE MEDIA

PEOPLE MEDIA
-Individuals who are directly
involved in the use, analysis,
evaluation, and production of
media and information
From crude cave paintings to the invention of paper, and
now the modern laptop, our society has developed
alongside our technologies. The invention of the movable
printing press which made books and printed information
affordable and accessible, ushered in new technologies that
opened society to the industrial age. Then, came other
inventions like the telephone, radio, camera, film, and
television.
TWO DIFFERENT USERS OF MEDIA AND INFORMATION
PEOPLE AS MEDIA
-Individuals who are directly involved in the use, analysis, evaluation,
and production of media and information are called people as media.
They themselves are the source and means of information. Some
examples of these are teachers, resource speakers, and researchers,
for they themselves have the information and can process it as well.

PEOPLE IN MEDIA
-People in media are anyone who use media forms to share
information. These media forms span from print, broadcast, and web
media. These are your local news reporter and esteemed film
director. With the advent of the internet and social media, anyone
who has access to the internet can be placed under this category.
THE EFFECTS OF MEDIA
AND INFORMATION
TECHNOLOGY
When we look across all the ways that scholars write about
media effects, we can see that there are eight issues that
concern them. These issues are timing (immediate vs. long
term),duration (temporary vs. permanent), valence (negative or
positive), change (difference vs. no difference), intention (or
non-intention), the level of effect (micro vs. macro), direct (or
indirect), and manifestation (observable vs. latent). When you
understand these issues, you can appreciate why we have such
a wide variety of things that have been identified as media
effects
TIMING- Media effects can happen right away or take a long
time to show up. For example, kids might imitate TV behavior
immediately, or long-term exposure might shape their beliefs
over time.
DURATION- Some effects from the media stay with us for a
long time, while others are short-lived. For instance, we might
remember a song forever, or forget it quickly.
VALENCE - this is concerned with the positivity and
negativity of the effects of media
LEVEL- this is the range of media effects in the micro
to the macro level.
MANIFESTATION – The latent or quick observable changes after
exposure to a media content

INTENTION- the deliberate input of negative and positive


messages of the media producers

CHANGE: Media can bring about changes in behavior or


attitudes, but sometimes it simply reinforces existing
habits, like when ads aim to keep loyal customers
buying more.

DIRECT AND INDIRECT: Sometimes the media impacts


people directly, like influencing how they vote, while
other times it affects people indirectly, like through the
policies of organizations that fund political ads.
TYPES OF EFFECT

There are six types of effects on individuals.


These six differ in terms of the part of the
person affected or the character of the
experience of the effect within an individual.
These six are cognition, belief, attitude,
affect, physiology, and behavior.
Cognitive effect: Media helps us learn and understand
things. We can remember facts, connect different ideas,
and make sense of information we see or read.

Belief effect: Media shapes what we believe is true. Even


if we haven’t experienced something ourselves, we can
still believe it based on what we’ve seen or read.

Attitudinal effect: Media influences how we feel about


things. It can make us like or dislike something, and it
often leads us to make judgments about people,
products, or issues.
Affective effect: Media impacting how
you feel, like your emotions and
mood.

Physiological effect: Media changing


how your body reacts automatically
to what you see or hear.

Behavioral effect: Media influencing


what you do or how you act.

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