Presented by Nabeel Abdullah

RRN 200011601012
Why ?
Explain why do you want to pursue this Business Idea.

Lack of regulation with regards to fares, safety and non

existent platform to combine all available transports.
Unexplored business opportunity.

What ?
Provide a brief on what does your venture do.

GoGo aims to fulfil ones travel needs by combining all

mobility service in one app making it easier to travel.

How ?
Explain how your venture solves the problem and make its revenue.

GoGo solves the mode of booking issues and by having a comparison

helps customers to compare and go for the best option. Revenue is made
by either in app ads or by taking a service fee on the fares charged.
Problem/Opportunity
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CONTEXT PROBLEM ALTERNATIVES

When does the problem occur? What is the root cause of the problem? What do customers do now to fix the problem?

Booking of taxis and other means of transportation Lack of regulation with regards to fares, safety and Customers have downloaded various different apps
online is a tedious task as every business has their non existent platform to combine all available from providers and search one by one in each app.
own website/app. Availability of vehicles may vary transports.
from time to time from business to business and one
has to have various apps and keep switching between
them in-order to book while comparing rates.

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS

Who has the problem most often? How does the customer feel? What are the disadvantages of the alternatives?
People who use online booking platforms for Customer is relieved and happy with the business The alternative requires more effort, time and
taxis, bikes, autos, transport vehicles at the product idea. inconvenience caused to the customer.
earliest availability. Requirement of vehicles
QUANTIFIABLE IMPACT
at odd hours of the day. Regular users of taxis.
What is the measurable impact (include units)?

The product could help upto 250million

3
people in finding a solution to their
problem.
Solution
Describe your Solution: List the Benefits of Your solutions
• We offer unified platform for all online booking of
transports. Currently the customers are addressing
the problem by using various different apps. 1. Best available fares.
• Our solution offers customers the benefit of fixed 2. Guarantee of least waiting time
rates, comparison of fares, lesser waiting times and 3. Safety and security.
safety.
Competition Analysis
Benefits Septa Uber Lyft Taxi GoGo
Product Bus, Trains, Private cars/ Private car Cab Cab , Taxis,
Trolleys and Existing taxi Private cars,
regional rail Cycles,
Motorbikes, Bus
And train.
Market Strategy Dedicated Free credits, Branding by app Standard taxi Social
availability on Celebrity markings Media ,Branding
specific routes endorsements, by app.
Social media
Hiring methods/ Route pickup Smartphone Smartphone Flag/ Call center Smartphone
Tools
Payment Method Cash/ Septa key Cash/ Cashless Cash/ Cashless Cash/ Credit card Cash/ Cashless/
Credit card
Price Lowest cost Cheaper than Cheaper than Higher than Second
taxis taxis others lowestcost
Advance booking No No No Yes Yes ( for certain
option services only )
Surge pricing No No limit Cap at 200% Standard fee and Standard fee and
mileage rate mileage rate
subjected to
Conclusion: GoGo offers more mobility options and services compared to the market. Variety in mode of payment and lower
availability.
costs due to lack of surge pricing enables a constant standard compared to varying costs in the market
Lean Canvas
PROBLEM: SOLUTION UNFAIR ADVANTAGE
•Platform devolopment •Drivers •Combination of all CUSTOMER SEGMENTS
and enhancement •Investors UNIQUE VALUE major mobility services •People who don’t own
•Marketing and customer •Payment processors PROPOSITION in one app. personal transport
Acquisition •Map API providers •Comparisons between •People who cant drive
•Sales promotions to •Lobbyists • Safety and security all available transport •People who don’t want to
acquire new customers •Lower prices compared to prices. drive themselves to
•Customer Support competition functions
•Communication with •Convenient working •People looking for the
customers and partners. KEY METRICS •Easy transactions most cost effective
•Apps installed •ETA and map tracking CHANNELS transport option
•Accounts created • Website
services •People looking for the
•Number of trips •Cashless travel • Mobile app for
most efficient and quickest
booked android and IOS mode of transport.
•Money spent on trips • Word of mouth
•Users referred. • Social media
Early Adopters :
Existing Alternatives: • Media coverage •Busy professionals
•Taxis and cabs •Public transport users
•Private transport •Tourists use of the app
•Public transports

COST STRUCTURE
• Customer acquisition costs
REVENUE STREAMS
• Insurance costs
•Ride transaction fees
• Research and devolopment
•License fees
• Salaries to permanent employees
• Platform maintainence
MVP

GoGo is a mobility service app that deals with price

Comparisons between the various online and offline
taxi services as well as other transport systems like bus,
cycles and motorcycles.

The customer can access the app through smartphone

And select their desired location and preferred
mode of transport after which they can confirm their
booking. The customer can compare the various prices
provided by the operators within the GoGo app.
FINANCIAL PLAN
Start-up Costs
Forecast P&L

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Explanation:

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 Sales Plan
Customer Sales Funnel
Customer Acqisition Plan

Target market : 1 million apps are installed with

targetgghhfghh • Customers who need transport solutions which is pocket friendly
atleast 500k users. and reliable.
• The customers are spread throughout the city and can be at any
location within specified
200k users projected in few years
zones.
• The app has been optimised to provide a comparison between
the available modes of
125k users are increased compare transport and their quick availability along with time taken.
to the last 2 yearsECTS:
• Aiming to provide a quality content which will retain customers as
?......................
they have all their needs
under a single app.
CUSMER: • Providing better rates and availability compared to the market
Customer 100k brings new customers in.
student in around
vandalur
Thank
You!