SUMMER INTERNSHIP PROJECT PRESENTATION ON THE TOPIC:
STUDY OF SATISFACTION LEVEL OF CUSTOMERS AVAILING NINDIYA PU FOAM MATTRESSES
SUBMITTED BY: MOHIT KHORANA 117/MBA/10
Comfort is a major attribute for a successful nights sleep which can be experienced only with proper sleep systems. One purchase that plays a pivotal role and has a great impact on the quality of sleep is the right kind of mattress. Nindiya works at pace to satiate your need, want and desire related to not just sleeping but comfort that is needed at any point of time. The brand directs itself to make arrangement for the customers to fall asleep in contentment and wake up refreshed to welcome a new day; a new beginning
As a brand, Nindiya understands that every individual has a unique sleeping pattern and different people have different requirements, so a standard mattress cannot do justice to all customers. Thus keeping this in mind, Nindiya offers wide range of products that shall suit to every individuals need. Nindiya, as the name suggests induces a good night sleep that provides an opportunity to revitalize you everyday
VISION: To be the best brand providing sleeping comfort and
value-added products Penetrate the market segment with utmost attention on Research & Development Expand customer base and strengthen bonds with business associates providing them customized services Retain and enhance consumer confidence in the company and products To integrate our infrastructure, technology and expertise to create synergy to foster international competitiveness.
MISION: Our mission at Nindiya is to craft the finest sleeping
systems and be a synonym for opulence, comfort and healthy uninterrupted sleep. Our products must raise the bar by steering ahead of the edges of innovative designs, extraordinary comfort, highest quality and ultimate superior value.
PRODUCTS OF NINDIYA:
ORTHO MATTRESSES PU FOAM MATTRESSES SOFA-CUM-BED PU FOAM CUSHIONS BACK CUSHIONS PILLOWS BOLSTERS
CUSTOMER SATISFACTION
Satisfaction is the level of a persons felt state resulting
form comparing products perceived performance (or outcome) in relation to the persons expectations.
Companies seeking to win in today s market must track for
their customers expectation, perceived company performance and customer [Link] need to monitor this for their competitors as well as for customer centered companies, customer satisfaction both a goal and a marketing tool. dealers, suppliers and stock holders. Spending more to increase customer satisfaction would divert funds from increasing the satisfaction of other partners.
The company has many stakeholders including employees,
ACHIEVEMENT:-
Nominated for National Award for
entrepreneurship
OBJECTIVE: To Study the Product availability in the market.
To analyze the Customer Satisfaction with respect
to Product offered by Nindiya
RESEARCH METHODOLOGY
SOURCE OF DATA COLLECTION: A) PRIMARY DATA B) SECONDARY DATA
SAMPLING
Sampling Method
Sample Size Sample Area
- Convenient sampling
- 100 - JAMMU
DATA ANALYSIS AND INTERPRETATION
HOW DID YOU COME TO KNOW ABOUT OUR PRODUCT?
ADVERTISEMEN T 20% 35% 10% 20% 15% FRIEND
RELATIVE
SALESMAN NEWSPAPER
HOW WOULD YOU RATE THIS PRODUCT?
5%
25% 5% 20% 45%
EXCELLENT GOOD
AVERAGE
NEUTRAL POOR
DURABILITY OF NINDIYA MATTRESSES WITH RESPECT TO OTHERS
15% 10%
5% 50%
VERY HIGH HIGH NEUTRAL
20%
LOW
VERY LOW
WHAT DO YOU FEEL IS LACKING IN THE PRODUCT?
DURABILITY 20%
5% 10%
COMFORTABILI TY
AVAILABILTY
30% 35% COST FACTOR VARIETY
HOW OFTEN YOU RECOMMEND OUR PRODUCT
5%
25%
20%
OCCASIONALLY FREQUENTLY
OFTEN 15% 35%
VERY OFTEN NEVER
WHAT DO YOU FEEL IS THE BEST THING ABOUT THE PRODUCT?
DURABILITY
5% 5% 20%
AVAILABILITY
45%
25%
COMFORTABILI TY
VARIETY PRICE
HOW IS THE PRICE OF OUR PRODUCT?
VERY CHEAP 10% 5%10% 25% AFFORDABLE 50% EXPENSIVE CHEAP
DID THIS PRODUCT SATISFIED YOUR REQUIREMENT?
44% 56%
YES NO
IS THE PRODUCT READILY AVAILABLE?
49%
51%
YES NO
SHOULD WE INCREASE OUR OUTLETS?
33% 67%
YES NO
FINDINGS
Nindiya is providing satisfactory product to the
customer. Customers are satisfied with the durability,comfortability and availability of the product. It is the most preferred local brand in Jammu. The outlets of Nindiya should be increased
SUGGESTIONS:
The price of the product should be made such that
everyone is able to avail the product The warranty period of the product should be increased The company must use other available souce of media to communicate their product In the area of durability the company needs to put more effort as only 50% customers are satisfied with that The company must increase its outlets in Jammu
CONCLUSION:
The study carried out by me reveals that the customers
who are using the mattresses manufactured by Nindiya are satisfied by the product except few factors that include, durability the most because if the customer is purchasing such a product it must have satisfactory durability, otherwise the customers are satisfied with the product
THANK YOU!!!!!
