University Institute of Computing
Bachelor of Computer Applications/ Bachelor of
Computer Science
Subject Name: Business Intelligence
Code: 20CAT-353/SCT-353
Business Intelligence DISCOVER . LEARN . EMPOWER
Predictive Analytics
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Examples of Predictive Analytics
Identify customers that are likely to abandon a service or product.
Send marketing campaigns to customers who are most likely to buy.
Improve customer service by planning appropriately.
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How Does Predictive Analytics Work?
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Why Data Mining?
The Explosive Growth of Data: from Zetta bytes to Zotta bytes
• Data collection and data availability
• Automated data collection tools, database systems, Web, computerized society
• Major sources of abundant data
• Business: Web, e-commerce, transactions, stocks, …
• Science: Remote sensing, bioinformatics, scientific simulation, …
• Society and everyone: news, digital cameras,
We are drowning in data, but starving for knowledge!
• “Necessity is the mother of invention”—Data mining—Automated analysis of massive data
sets
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What Is Data Mining?
Data mining (knowledge discovery from data)
• Extraction of interesting (non-trivial, implicit, previously
• unknown and potentially useful) patterns or knowledge
• from huge amount of data
Alternative name
• Knowledge discovery in databases (KDD) Figure 1: Data Mining
Data is produced at a phenomenal rate. Our ability to store has grown. Users expect
more sophisticated information
How?
• UNCOVER HIDDEN INFORMATION
• DATA MINING
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Knowledge Discovery
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Data Mining
• Descriptive analytics: Using preliminary data analysis to find out what happened.
• Querying: Asking the data specific questions, BI pulling the answers from the
datasets.
• Statistical analysis: Taking the results from descriptive analytics and further
exploring the data using statistics such as how this trend happened and why.
• Data visualization: Turning data analysis into visual representations such as
charts, graphs, and histograms to more easily consume data.
• Visual analysis: Exploring data through visual storytelling to communicate
insights on the fly and stay in the flow of analysis.
• Data preparation: Compiling multiple data sources, identifying the dimensions
and measurements, preparing it for data analysis.
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Architecture: Typical Data Mining System
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Need of Data Mining
1. Finding hidden information in the DB
2. Called as exploratory data analysis
3. Extracting meaningful information
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Applications of Data Mining
1. Customer segmentation
2. Market Basket Analysis
3. Fraud Detection
4. Risk Management
5. Demand Prediction
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Challenges of Data Mining
1. Big data
2. Cost of Scale
3. Privacy and Security
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How to do Data Mining
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Data Mining Applications
Customer Relationship
Management
Medical Finance
Data Mining Applications
Education Communications
Text Mining and
Retail Industry
Web Mining
Figure 5: Applications of Data Mining 14
Applications of Data Mining
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What You Need To Know About BI
•
32% of R&D teams regularly use four or more BI tools to do their work, leading
all departments in 2020.
• BI’s importance in Manufacturing grew 38% in the last year.
• Retail/Wholesale enterprises dominate all other industries in their adoption of
sales planning and in-memory analytics, as many are having to redesign their
supply chains, multichannel selling, and services strategies today.
• Martech (marketing technology) is driving a continual increase in BI’s adoption in
marketing over the last eight years as more enterprises look to quantify the
financial contribution of marketing strategies.
• Reporting, dashboards, data integration, data warehousing, and data preparation
are top technologies and initiatives strategic to BI in 2020.
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Bibliography
• https://selecthub.com/business-intelligence/list-bi-capabilities/
• https://www.cio.com.au/article/340702/ten_golden_rules_business_intelligence/
• https://www.itprotoday.com/microsoft-sql-server/7-steps-data-warehousing.
• http://www.lastnightstudy.com/Show?id=47/Differences-between-Operational-Database-Systems-
and-Data-Warehouses
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THANK YOU
10/19/2023 18
