O
N
I-INFORMATION
E- EDUCATION
C-COMMUNICATION
Presentation By :
Subhadra Ekka
M.Sc Nursing 1st Year 2022-2023
Definition – IEC
Definition IEC can be defined as an approach which attempts to
change or reinforce a set of behaviors in a target audience
regarding specific problem in a predefined period of time.
Reproductive health and research, WHO
Information, Education and Communication is the most important
to bring about the behavioural changes of the people. It is a broad
term, it comprises of approaches, activities and output. .
Information – Informing People
Education – Educating People
Communication – Communicating with People
IEC concept
I – E- C Dynamics
INFORMATION EDUCATION COMMUNICATION
1 Facts 2 “Activated “ 3 Dissemination using
various Channels
Data (Statistics) Knowledge
Socio-Economic-
Political Profile
Aims - IEC
To change the health behavior of individuals, family and
community.
To prepare background or basis for change in health
behavior.
To change the norms of the community.
To facilitate education for audience about public health and
to create awareness in public opinion.
To obtain social, political support for health activities.
Scope or Fields of IEC in relation to Health
Approaches of IEC
The approaches of IEC are
based upon following fields or
subjects
Diffusion theory
Social marketing
Behavioural analysis
Instructive design
Anthropology
Information - IEC
This consists of providing
scientific knowledge to the
people about the health
problems and how to
prevent them and promote
and maintain health.
Definition - IEC
Health education can be defined as a process aimed
at encouraging people to want to be healthy, to
know how to stay healthy, to do what they can
individually and collectively to maintain health
and to seek help when needed..
The Declaration of Alma Ata(1978)
Aims and objectives - IEC
To encourage people to adopt and sustain health promoting life
style and practices.
To promote the proper use of health services available to them.
To arouse interest, provide new knowledge, improve skills and
change attitudes in making rational decisions to solve their
own problems.
To stimulate individual and community self reliance and
participation to achieve health development through individual
and community involvement at every step from identifying
problems to solve them.
Approaches to Health Education - IEC
Regulatory
Service approach
Health education
approach
Primary health care
approach
Models of Health Education
MEDICAL MODEL
Assessing problems and matching them to the
diagnostic construct using pattern recognition of
clinical features.
MOTIVATION MODEL
Conceptualizes that people are motivated to
change behavior to healthy practices .
SOCIAL INTERVENTION MODEL
Examines all the factors which contribute to health
such as social, cultural, political and the
environment.
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Principles of Health Education
1. Credibility
2. Interest
3. Participation
4. Motivation
5. Comprehension
6. Reinforcement
7. Learning by doing
8. Known to unknown
9. Setting an example
10. Good human relations
11. Feed back
12. Leaders
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Communication
Communication The Process of Communication
The word communication is
derived from latin word,
communicare which means
to participate, to inform, or
impart.
Communication can be
regarded as a two way
process of exchanging or
shaping ideas, feelings and
information.
Types of Communication
One way communication
Two way communication
Verbal communication
Non verbal communication
Formal and Informal
communication
Visual communication
Tele communication and
internet
Communication
Barriers of Communication AUDIO-VISUAL AIDS
Physiological Auditory aids
Linguistic barriers Visual aids
Psychological o Not requiring projection
Organizational barriers o Requiring
Environmental projection
Cultural Combined AV aids
Functions of Health Education
1. Information
2. Education
3. Motivation
4. Persuasion
5. Counseling
6. Raising morale
7. Health development
8. Health organization
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METHODS IN HEALTH COMMUNICATION
Individual Group Approach Mass Approach
approach
1 2 3
Measures for Successful Communication
Clarity of thought with simple and understandable language.
Use two way communication
Usefulness of health message
Proper use of audio visual aids, gestures, words and pictures.
Credibility and genuiness of communication.
Topics for health education according to requirement, feelings,
beliefs and experiences of people.
Latest and reliable information.
Correct medium or method of communication.
Appropriate attention to verbal as well as non verbal messages
Measures for Successful Communication
Increase communication skill by
Be confident in your ability to relate people.
Be honest with your feelings.
Be sensitive to the needs of others.
Be consistent and know yourself.
Recognize symptoms of anxiety.
Recognize differences.
Use words carefully.
Recognize and evaluate your actions and responses.
Be careful in non verbal communication
STEPS FOR HEALTH EDUCATION PROGRAMME
Need Assessment
Content
Process
Evaluation
Process of Health Education
Giving information/questioning
Contracting
Demonstration and return demonstration
Environmental cuing
Group Norms
System change
IEC STRATEGY
Monitoring
Planning Implementing
and Evaluation
strategy strategy
of strategy
BEHAVIOUR CHANGE COMMUNICATION (BCC)
BCC - Definition Steps for BCC Programme
BCC can be defined as Analysis
a process that motivates Strategic design
people to adopt and Development and
sustain healthy behavior pretesting
and life styles Implementation and
monitoring
Evaluation
HEALTH EDUCATION AGENCIES
International level National level
International union for Central Health Education
health education Bureau (CHEB)
Health Education and Under the Ministry and
Health Promotion Broad casting, different
HEHP(WHO) division or units are playing
Division of Public important part in providing
information and Public health education to
relation(WHO) community.
Central Health Education Bureau (CHEB)
Objectives
To make available facilities of communication for health
education.
To carry out training and research in health education.
To exchange latest information about the development and
programmes.
To publish and distribute various health bulletins, magazines
and information.
To provide technical support to central and state health
services and various health organizations
Central Health Education Bureau (CHEB)
1. Training division
2. Publicity division
3. Editorial division
4. Health education division
5. Regional study division
6. Exhibition center division
7. Professional syllabus division
8. Research and evaluation
division
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Under the Ministry and Broad casting, different division or units
1. Press information Bureau(PIB)
2. Directorate of field publicity
3. Directorate of advertising and
Visual publicity
4. Prasar Bharti
5. Songs and Drama division
6. National medical Library
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Under the Ministry and Broad casting, different division or units
State level District level
State Health Education All district level health
Bureau officers
IEC bureau under their Family planning officers
health ministry. RCH wings
Besides the state District information centres
agencies, the District Collector
divisions/wings/units of
central health education
agencies
Under the Ministry and Broad casting, different division or units
Local Level
1. In cities; Municipalities, municipal corporation,
development authorities etc
2. In villages panchayats, Block development officers
3. Beside these various NGOS and voluntary organizations,
health and nursing professional associations
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NURSES RESPONSIBILITY IN IEC
1. The nurse should consider the following points in health
education
2. To gain confidence of people.
3. To arouse the interest in people about good health.
4. To motivate them to bring about changes in habits for
healthy life.
5. To prepare them for utilization of available health services.
6. To develop a sense of responsibility among people towards
good health of the whole community
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NURSES RESPONSIBILITY IN IEC
1. A friendly and cooperative feeling should be kept for
health education.
2. The opportunities for health education should be widely
used.
3. It is necessary to select the subject matter cautiously. The
nurse should be proficient in the art of incidental and
timely health education.
4. It is necessary to use appropriate audio visual aids to
enhance the effect of health education
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NURSES RESPONSIBILITY IN IEC
5. The sufficient preparation and cooperation of the
government and voluntary agencies, central health
education bureau, state health education bureau, directorate
of audio visual publicity, local leaders, teachers, health
workers etc.
6. It is necessary to remove various obstacles in
communication.
7. Health education should be planned and continuous.
8. Periodical evaluation and expected correction of health
education programmes with the help of various tools and
observation are also the responsibilities of a nurse. 33
Thank You All !
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