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Business Plan Overview and Analysis

This document outlines the key sections of a business plan introduction. It should include: 1) the type of business being proposed, how it will solve customer problems and create financial value; 2) the rationale for choosing the business, including an industry overview and market analysis; 3) an analysis of the business opportunity including location, customer base, and competitive advantages; 4) a self-analysis of the founder's relevant experience.

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Mj Manuel
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50 views9 pages

Business Plan Overview and Analysis

This document outlines the key sections of a business plan introduction. It should include: 1) the type of business being proposed, how it will solve customer problems and create financial value; 2) the rationale for choosing the business, including an industry overview and market analysis; 3) an analysis of the business opportunity including location, customer base, and competitive advantages; 4) a self-analysis of the founder's relevant experience.

Uploaded by

Mj Manuel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Business Plan Introduction

A Business Plan Introduction


 Provides an introduction and justification for
your business.
 Includes type of business proposed
 Rationale for choosing the business
 Analysis of the business opportunity
 Self analysis of your personal experience
Type of Business Proposed
 What type of business is this?
 What problem are you solving?
 How does your product/service solve the problem?
 How does this create financial value for your
company and its investors?

Content – Part 1
Type of Business Proposed
Proposed Organization

 List the CEO and key management by name

Content – Part 1
Rationale for choosing the business
 An overview of the industry sector that your business will be
a part of, including industry trends and major players in the
industry. This section of the business plan will also include a
summary of your business's place within the industry.
 Industry Overview
 What is the size of your industry?
 Who are the major players in this industry?
 What national/economic trends have affected this
industry and how?
 What national/economic trends might affect it in
the future and how?

Content – Part 1
Rationale for choosing the business
Market Analysis
 This is an examination of the primary target market for your
product or service, including geographic location,
demographics, your target market's needs and how these
needs are being met currently.
 The competitive analysis section can be the most difficult
section to compile when writing a business plan. Before you
can analyze your competitors, you have to investigate them.
 You need to know: 
 What markets or market segments your competitors serve;
 What benefits your competition offers;
 Why customers buy from them;
 And as much as possible about their products and/or services, pricing,
and promotion.

Content – Part 1
Analysis of the business opportunity

Analysis of the Business Opportunity.


 Where will the business be located?
 Who will be the customer base?
 What is your competitive advantage in the
market place?
 How does your customer benefit?

Content – Part 1
Self analysis of your personal
experience

Introduction and Self-Analysis.

What makes you capable of


operating this business
and being successful.

Content – Part 1

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