Management Control
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Mr.D.Wasantha Kumara Senior Lecturer Depart of Marketing Mgt University of Kelaniya
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Introduction
The process of setting standards and evaluation performance against the set standards to make corrective adjustments if needed to meet the desired objectives as stated in the plan.
Proper controlling process is needed for a better implementation of plans.
No controlling makes even a good plan deviates from results.
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The PlanningControlling Link
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Adapt to environmental change
Limit the accumulation of error
Control helps the organization
Cope with organizational complexity
Minimize costs
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Types of Controls
Areas of Control
Physical resourcesinventory management, quality control, and equipment control. Human resourcesselection and placement, training and development, performance appraisal, and compensation. Information resourcessales and marketing forecasts, environmental analysis, public relations, production scheduling, and economic forecasting.
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Controlling process
Steps.
1 Establi sh standar ds Meas ure performan ce 2 Comp are performance against standards 3 4
Determine need for corrective action
Maintain the status quo
Correct the deviati on
Chan ge standar ds
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Steps in the Control Process (contd)
Establish Standards
Control standarda target against which subsequent performance will be compared.
Control standards should be expressed in measurable terms. Control standards should be consistent with organizational goals. Control standards should be identifiable indicators of performance.
Measure Performance
Performance measurement is an ongoing process.
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Contd.
Compare Performance Against Standards
Define what is a permissible deviation from the performance standard. Utilize the appropriate timetable for measurement.
Determine the Need for Corrective Action
Maintain the status quo (do nothing). Correct the deviation to bring operations into compliance with the standard.
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Forms of Operations Control
Feedba ck Inpu ts Transformati on Outpu ts
Preliminary control
Focuses on inputs to the organizational syste m
Screening control
Focuses on how inputs are being transformed into outpu ts
Postaction control
Focuses on outputs from the organizational system
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Forms of Financial Control
Financial Control
Control of financial resources (i.e., revenues, shareholder investment) as they flow into the organization, are held by the organization (i.e., working capital, retained earnings), and flow out of the organization (i.e., payment of expenses).
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Characteristics of Effective Control
Integration with Planning
the more control is linked to planning, the more effective the control system.
Flexibility
the control system must be flexible enough to accommodate change.
Accuracy
Inaccurate information results in bad decision making and inappropriate managerial actions.
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Contd.
Timeliness
A control system should provide information as often as necessary.
Objectivity
A control system must be free from bias and distortion.
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