Tourism In India
INTRODUCTION
- By Naina
Tourism in India has armed the country with immense potential of development, recognition and livelihood. International tourists have well recognised the potential of Indian tourism industry. The rich culture and tradition of India contributed in making the country a prominent name among global places of visit.
New Delhi is capital city and invites leisure and business tourists throughout the year. Pilgrimage is another important aspect of tourism in India. The hill-stations of India are great places of tourist activities
The festivals in India are another reason why tourism in India is flourishing in the states.
India is true example of UNITY IN
DIVERSITY.
SCOPE OF TOURISM
-By Andrea
The scope of tourism is not a contrast one but an ever expanding one. To boost up tourism, countries all over are now offering concessions and facilities for travel. According to World Tourism and Travel Congress (WTTC), Travel and Tourism is the worlds largest industry employing around 200 million workers and it is expected to provide 350 million jobs in the next 5 years. Travel and tourism is growing at the almost twice the pace in comparison to the rest of the world in the Asia-Pacific region.
FACTORS DEVELOPING TOURISM
Natural Factors: National:
Location space, scenery, climate, animal life constitute to the natural factors.
International:
Skating, skiing mountaineering conducted by many sports centres attract tourist in large in number.
Socio-Economic Factors: National:
Tourism promotes national integration and creates employment opportunities.
International:
Some centres like Rome in Italy, London, Paris, Scotland, Portugal, Sweden, Middle East, Africa, California etc. have their distinct features which attract tourists in large numbers
Political Factors: National:
Tourism is generously promoted by the Indian government, which helps to improve commercial relations with other countries. Due to the instable political ground in India, tourism is still at low ebb.
International:
Tourism has developed to a greater extent in the Western world. A country with a very instable government or political power cannot glamour tourism to its full extent.
MARKETING MIX
PRODUCT MIX:
Tourism is a composite product with components like attraction, facilities and transportation. Attraction deserves an intensive care. It includes Natural site, places of historic interest, events and cultural attraction. The facilities compliment attraction. The facilities include accommodation, food, transportation and recreational facilities. In a true sense the tour agents and the travel agents are the vehicles who can give a fillip to the tourism industry, provided they are well trained.
PRICING:
Pricing of the tourist is complex. Geographical location of the destination, seasonality and varying demand affects the pricing decision. In India, the pricing strategies become important for promoting or contracting the tourism industry. A pricing strategy which includes low-income people, students and retired persons can be more effective. The different pricing methods generally used are cost based pricing, demand based pricing, and competition based pricing.
PROMOTION:
The promotion mix includes advertising, publicity, sales support and public relations Radio, T.V., news papers The word-of-mouth promotion is an important and the best tool in tourism marketing
PLACE:
The tourist centres should be located at suitable points. Infrastructural facilities, transport and communication are important for the development of tourist centres. It is also important that the ecological balance is not disturbed.
PEOPLE:
The person who attends to the needs of the tourists forms an essential ingredient in tourism marketing. The airline and transportation crew interact with the customers while travelling. The guides, who interact with the customers at the tourist location, all form the people element in tourism marketing.
PROCESS:
The following steps are involved in the delivery of the tourist product: Provision of travel information. Preparation of itineraries. Liaison with providers of service. Planning and costing tours. Ticketing. Provision of foreign currency and insurance
Growth & Development
-
By Slevita
HISTORY
The Indian government began promoting tourism in 1956 with the inauguration of several multi-years plans. A tourism finance corporation was established in 1989 to help finance projects
FACTS
Although hit by the worldwide recession in 2008 and 2009 India tourism grew, but at rates less than the 10percent growth experienced from 1990 to the mid-2000s. Tourism is the second largest earner of foreign exchange
PROMOTION
The Indian government has aggressively promoted tourism, particularly in North America and Europe. The Incredible India slogan promotes various aspects of the country. India maintains tourist offices throughout India, as well as almost 20 other countries.
TYPES
The Taj Mahal , Jaipur and Delhi as top tourist draws. Adventure tourism such as visits to wildlife preserves, and white-water river rafting are growing in popularity. One adventure takes visitors on the Ganges River as it spills out of the Himalayas. Medical tourism , a new segment, offers Western-style medical treatment at a fraction of the cost in the west.
PROMOTION OF TOURISM
- By Neha
THE STEPS TAKEN BY GOVERNMENT:
Plans for regional development with the help of tourism where other industries are not in their best. Started one window policy to boost the direct and as well as indirect investment in tourism. Plans preservation of cultural, heritage and environment at tourist destinations to attract more tourists.
Development of infrastructure to meet the present and future needs of tourist. Started different types of luxurious trains like Palace on Wheels, Royal Orient or Deccan Queens. Developing basic infrastructure.
Started overseas offices at different countries to promote India as a tourism destination. Proper coordination between the states and central tourism departments been ordered to develop the destinations. Started different packages to attract for those destinations attracting more tourists. Developed different Tourism Circuits like Golden Triangle or Buddhist Circuit to attract more tourists
ITDC is now taking part in different tourism fairs all over the world. Trying to provide best of the services in Air India and in Indian Rail. Building accommodation in Govt. level and encouraging the private companies to invest in accommodation sector by giving them different tax benefits
What Is ATITHI DEVO BHAVAH?
-By Krutanjali
aims at creating awareness about the effects of tourism and sensitizing people about preservation of our rich heritage & culture, cleanliness and warm hospitality The entire concept is designed to complement the Incredible India Campaign It also re-instills a sense of responsibility towards tourists and re-enforces the confidence of foreign tourist towards India as a preferred holiday destination Social Awareness Campaign aimed at providing the inbound tourist a sense of being welcomed to the country. The campaign targets the general public as a whole, while focusing mainly on the stakeholders of the tourism industry.
The main components of the campaign are training and orientation to taxi drivers, guides, immigration officers, tourist police and other personnel directly interacting with the tourists, while simultaneously creating a brand equity for the trained persons.
Why ATITHI DEVO BHAVAH?
Last year we had 3.3 million visitors, but when you consider that Singapore gets 7 million a year. Thailand 9.6 million a year. Malaysia 11.5 million. There is no reason why we cant aim to increase our numbers by 100%. to do this we need to change our attitude towards those who visit us. Often tourists are Mistreated, Cheated and rudely dealt with.
in spite of an incredible wealth of Tourist spots, Cultural Attractions, Natural Wonders and Destinations for the soul, India still isnt amongst the top 15 tourist destinations Of the world. The time has definitely come to get together to change this Weve lost touch with the hospitality we were famous for. Now its a time that we make an effort to make it a part of us again.
Inspiration behind ATITHI DEVO BHAVAH
Respect has always been an integral part of the Indian soul. From time immemorial we have always respected. Our teachers, our elders, our parents And our guests Perhaps this is why a great Indian Emperor once observed 'In Hindustan our manner is very respectful and our hearts are always open' . In many ways, at that time India was the ultimate destination for the enlightened travelers.
Now, thousands of years later, we can bring that golden age back again. This inspired us to go back to those years, when Indian hospitality get the standards for the world. And we found the key of what we want to do OUR GUEST IS BLESSED. OUR VISITOR IS GOD.
ECO- TOURISM
The International Ecotourism Society defines eco-tourism as "responsible travel to natural areas that conserves the environment and improves the wellbeing of local people."
PRINCIPLES
Minimize impact Build environmental and cultural awareness and respect Provide positive experiences for both visitors and hosts Provide direct financial benefits for conservation Provide financial benefits and empowerment for local people Raise sensitivity to host countries' political, environmental, and social climate Support international human rights and labour agreements
CONCLUSION
Its versatile cultures 3 seasons of the country Unity in diversity (many cultures living under one roof) two thousand year old artefacts spiritual experience in Yoga & religion unmatched anywhere else great history and mythology
-By Surya
Facts About India
Chess was invented in India Algebra, Trigonometry and Calculus is studies, which originated in India. The 'Place Value System' and the 'Decimal System' were developed in India in 100 B.C
The value of "pi" was first calculated by the Indian Mathematician Budhayana, and he explained the concept of what is known as the Pythagorean Theorem. He discovered this in the 6th century, long before the European mathematicians. India invented the number system. Zero was invented by ARYABHATTA India is the only country other than US and Japan, to have built a super computer indigenously
India has the second largest pool of Scientists and Engineers in the World. India is the largest English speaking nation in the world The largest employer in India is the Indian Railways, employing over a million people
The World's first university was established in Takshashila in 700BC. More than 10,500 students from all over the world studied more than 60 subjects. The University of Nalanda built in the 4th century BC was one of the greatest achievements of ancient India in the field of education
We owe a lot to the Indians, who taught us how to count, without which no worthwhile scientific discovery could have been made
Albert Einstein
Interesting Facts About Indias Culture
Sanskrit is the mother of all the European languages Ayurveda is the earliest school of medicine known to humans. Charaka, the father of medicine consolidated Ayurveda 2500 years ago. Today Ayurveda is fast regaining its rightful place in our civilization. Yoga has its origins in India and has existed for over 5,000 years
The Vishnu Temple in the city of Tirupathi built in the 10th century, is the world's largest religious pilgrimage destination. Larger than either Rome or Mecca, an average of 30,000 visitors donate $6 million (US) to the temple every day. There are 300,000 active mosques in India, more than in any other country, including the Muslim world.
The oldest European church and synagogue in India are in the city of Cochin. They were built in 1503 and 1568 respectively.
An estimated 50 million people gathered over 104 days in Haridwar, India for the Maha Kumbh Mela and is the world's largest gathering
it is not the system that is wrong, it is the people running the system are wrong
Thank you!!!!!
Group members
