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Riwaj will be a new trading firm dealing in ready-made garments for men and women in the local market. [1] The company will initially focus on ladies' wear but also target the men's market with items like shalwar kameez, kurtas, and occasional wear. [2] Riwaj aims to develop products according to latest fashion trends and the needs of younger customers while also offering good customer service. [3]

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2K views15 pages

Encrypted Document Analysis

Riwaj will be a new trading firm dealing in ready-made garments for men and women in the local market. [1] The company will initially focus on ladies' wear but also target the men's market with items like shalwar kameez, kurtas, and occasional wear. [2] Riwaj aims to develop products according to latest fashion trends and the needs of younger customers while also offering good customer service. [3]

Uploaded by

api-3700872
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd

Presented To: Miss Fouzia

 Presented By: Arsalan Ahmed

Mushtaq Ali
Khan
RIWAJ
OVERVIEW
Riwaj will be
formed as
trading firm
dealing in
ladies and
gents ready
made
garments in
local market.
PRODUCTS OFFERED
Initially Riwaj’s focus is
on:
Riwaj is providing broad
range in ladies wear.
Riwaj is also targeting
men’s market though
the product line is not
broad but it covers
reasonable customer
base.
Clothing according to latest fashion
and trends.
It’s focus is to
develop according
to on going trends
and need n wants
of younger
generation.
Riwaj offers
unique men’s
shalwar kamiz,
kurta and
occasional
wearing.
CUSTOMER CARE SERVICES
By offering
membership to regular
customers.
Call centers.
By opening large
network of branches.
Provide better
information to
customers regarding
our products.
OBJECTIVES
Increase sales by
reducing price.
Build profitable
relationships with
customers.
Riwaj is willing to
enter international
market as soon
as possible.
POTENTIAL COMPETITORS:

As Riwaj is
going to operate
in local market
so it will confront
many
competitors .
MARKET SEGMENTATION

Market segmentation depends on


gender as we are going to serve two
markets
Women Men
Wome

Men n
INITIAL FOCUS

Initial focus will be development in


national market.
Riwaj believes to sell the way
customers like.
Build human resources, create job
opportunities for un-employed men
women.
STRENGTHS AND
WEAKNESSES
Their strengths may include
Brand loyalty,
Broad customers base,
Linkages with suppliers,
Strong purchasing Network.

Their possible weaknesses are


Usually low expertise.
Targeting specific portion of market.
STRATEGY AND
IMPLEMENTATION
PRICE STRATEGY:
Purchasing power of customers
Expected profit.
Psychological pricing.
Competitors prices
Product Cost
2 PRODUCT STARTEGY:
High quality.
Durability.
Colors warranty.
Dying supportive.
3 PROMOTION STRATEGY:
Posters
Flayers
E-mail
Offering discounts
Advance booking facility.
4 SALES AND DISTRIBUTION STRATEGY:
Selling through outlet
Personal selling
Advance order booking via phone, e-mail and
through web.
SALES FORECAST:

For the current year our sales


forecast is Rs60, 000/ month with
10% increase every year.
Sales forecast for next five years

800000

600000

400000

200000

0
1 2 3 4 5
FINANCIAL PLAN:
Our financial plan is based on conservative
estimates. Initially we are going to invest
Rs60, 000 that includes Rs10,000 amount
of loan. Our expected promotion and petty
expenses are Rs3000 and rent of outlet
Rs. 5000 50000

40000

30000

20000

10000

0
Equity Loan ad-exp Rent
Any or no questions?

Thank you
all !

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