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Zeta Inc.: Leading Chinese Mobile Game Publisher

Zeta Inc. is a leading Chinese mobile game operator and publisher that focuses on IP-based games. It had over 200 million registered users as of 2019. China's mobile game market is large and growing, and IP-based games have higher player loyalty. Zeta works with IP owners and developers to develop and publish games, and licenses proprietary and third-party IPs and games. While Zeta's revenue remained high from 2017-2019, its profits as measured by EBITDA, EBIT, and net income declined over this period.

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104 views2 pages

Zeta Inc.: Leading Chinese Mobile Game Publisher

Zeta Inc. is a leading Chinese mobile game operator and publisher that focuses on IP-based games. It had over 200 million registered users as of 2019. China's mobile game market is large and growing, and IP-based games have higher player loyalty. Zeta works with IP owners and developers to develop and publish games, and licenses proprietary and third-party IPs and games. While Zeta's revenue remained high from 2017-2019, its profits as measured by EBITDA, EBIT, and net income declined over this period.

Uploaded by

ritam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Institutional Clients Group | General Industrials & Financial Sponsors

Company Profile

Zeta Inc.
Company Profile
Introducing the Company: A Closer Look at Zeta Inc.

Company Overview Industry Overview


• Zeta Inc. is a leading Chinese mobile game operator and • China's mobile game market has the highest market share and
publisher. profitability compared to client games and web games.
• Focuses on IP-based games related to popular cultural products • China's online game market is expected to reach RMB360 billion in
and artworks. 2022 with a CAGR of 11.5%.
• Ranked first among Chinese independent mobile game • China's mobile game market is expected to reach RMB270 billion in
publishers in revenue from IP-based games in 2019. 2022 with a CAGR of 16.7%.
• Has a diverse mobile game portfolio with 20 games having • IP-based games are cost-efficient with higher player loyalty and
lifecycles of over three years. stickiness, and game companies need to have a sufficient IP
• Strong global publishing capabilities with over 500 third-party reserve for success.
publishing channels. • Except Zeta top 4 players in China's mobile game publishing
• Had over 200 million registered users, 15 million monthly active market are Eta Hill, Sixth Avenue, Above Clouds, and Delta Team
users, and 1 million monthly paying users as of the end 2019. with market share of 45%, 20%, 5% and 3%, respectively.

Business Model Summary Financials


• Zeta Inc. operates in a mobile game ecosystem based on popular • Zeta Inc.'s revenue increased from 2017 to 2019, with the highest
IPs. revenue of 2197 in 2017 and the lowest of 1832 in 2018.
• The company works closely with IP owners, game developers, and • EBITDA (Earnings Before Interest, Taxes, Depreciation, and
publishing channels. Amortization) followed a declining trend from 2017 to 2019, with the
• Zeta Inc. licenses IPs from owners and possesses proprietary IPs. highest EBITDA of 498 in 2017 and the lowest of 190 in 2019.
• The company develops mobile games in-house and in cooperation • EBIT (Earnings Before Interest and Taxes) also declined over the
with third-party developers. three years, with the highest EBIT of 441 in 2017 and the lowest of
• Zeta Inc. also licenses games directly from third-party developers. 183 in 2019.
• Prior to game launch, the company optimizes games through beta • Net income, after accounting for all expenses, showed a similar
testing and conducts sales and marketing activities. declining trend, with the highest net income of 281 in 2017 and the
• Games are published on publishing channels, providing player lowest of 144 in 2019.
feedback and behavior data.
• Zeta Inc. continues to cooperate with game developers after launch
for game operation, player services, and technical support.

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