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Understanding Clickbait Tactics

This presentation discusses clickbait and why it is used. Clickbait relies on exaggerated or misleading headlines to attract clicks and drive traffic to websites. While clickbait is often used in a derogatory sense, it can be an effective tactic for businesses to drive people to their sites if they have a good product. Clickbait works because it triggers curiosity by leaving out important information in the headline and taps into emotions like frustration to encourage clicks. However, people often feel disappointed when the content does not live up to the exaggerated claims of the headline.

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267 views10 pages

Understanding Clickbait Tactics

This presentation discusses clickbait and why it is used. Clickbait relies on exaggerated or misleading headlines to attract clicks and drive traffic to websites. While clickbait is often used in a derogatory sense, it can be an effective tactic for businesses to drive people to their sites if they have a good product. Clickbait works because it triggers curiosity by leaving out important information in the headline and taps into emotions like frustration to encourage clicks. However, people often feel disappointed when the content does not live up to the exaggerated claims of the headline.

Uploaded by

api-663389771
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

THIS PRESENTATION

WILL CHANGE YOUR


LIFE
Tarquin Candy-Cornish
YOU HAVE ALL JUST BEEN
VICTIMS OF CLICKBAIT!
CLICK BAIT

What is it and why is it used


Clickbait is the practice of writing sensationalised or misleading
headlines in order to attract clicks on a piece of content.

Clickbait relies on exaggerating claims or leaving out important


information in order to encourage views.

Clickbait is often used as a derogatory term!


On the whole, clickbait is misleading or sensationalist content
created with the sole purpose of earning page views on a
website.
Clickbait is used by some publishers to drive traffic to their site,
so that they can earn more advertising money and clicks.
Clickbait language is more emotive than informative.

This Photo by Unknown Author is licensed under CC BY-SA-NC


Examples of clickbait
This will change your life!
Three things women do in
secret!
Perfect body in three days!

Ten ways to live longer!

How to make a million in a week!


How I made my first million by
clicking here.
From a business point of view,
Clickbait tactics generally lead
to higher clickthrough rates,
and to higher revenue and
optimization of a content
creator's overall engagement.
Is Clickbait always a bad thing?

While we often view clickbait negatively


because it is associated with fake news
and online dodgy dealers, if a company
has a solid product that can actually help
consumers, getting people to the
company site isn’t such a bad thing.”
Why does Clickbait work?
◦ When you see the headings – it is like an itch that ◦ Clickbait headlines are attention-grabbers and
needs to be scratched! The itch will only be keep people intrigued with curiosity. They are
relieved obtaining the promised information. short, tempting readers to click on them.

◦ In addition to its ability to attract users' attention,


clickbait can trigger increased user engagement
which has become another dimension of social ◦ We click on them to fill our information gaps
media. and satisfies our curiosity.

◦ Clickbait articles tap into the most impulsive


emotions possible such as frustration, outrage, ◦ We feel disappointed and cheated when the
anger. These emotions are what propel us to click article/video does not fulfil its promise.
on the articles that we see.
I HOPE YOU
ENJOYED THIS
PRESENTATION
Scan your QR Code
to find happiness

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