PITCH
6.53
DECK
Mirjam Nilsson
ABOUT US
At Contoso, we’re an architectural firm specializing in
commercial architecture. Our aim is to foster
collaborative thinking to further drive workplace
innovation. By closing the loop and leveraging
greener commercial buildings, we help businesses
grow and nurture a consumer first mindset.
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PROBLEM
MARKET GAP COSTS
Natural building materials continue to be Loss of sales by not offering greener
consumer driven, but we're seeing a lapse of alternatives to building materials
availability in the market for these products
CUSTOMERS USABILITY
25% increase of buildings that are energy Customers want their spaces to be stylish, but
efficient proves that there's consumer interest also energy efficient
for more green building design
FINANCIALS
Commercial architecture sales were up by $10
million in 2020
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SOLUTION
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Gen Z (18-25 years old)
Our product offers the style and function of traditional commercial Reduce expenses for building electricity and air conditioning A simple building that gives customers the space they need without
spaces, but with a plan for energy efficiency the high cost of building maintenance
CLOSE THE GAP TARGET AUDIENCE COST SAVINGS EASY TO USE
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PRODUCT OVERVIEW
UNIQUE TESTED
Only product specifically dedicated to the commercial Conducted testing with young business owners in the
market area
FIRST TO MARKET AUTHENTIC
First beautifully designed building that's both stylish Designed with the help and input of architecture
and functional experts in the field
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PRODUCT BENEFITS
Simple and quick to Creates spaces for Reduces carbon
build community footprint
interactions
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COMPANY OVERVIEW
BUSINESS MODEL
RESEARCH DESIGN ABSTRACT
We based our research on We believe people need Minimalist design and
market trends and energy efficient buildings easy to build
commercial sales
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MARKET OVERVIEW
$3B $2B $1B
Opportunity to build Freedom to invent Few competitors
Fully inclusive market Selectively inclusive market Specifically targeted market
Total addressable market Serviceable available market Serviceable obtainable market
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MARKET COMPARISON
$3B $2B $1B
OPPORTUNITY TO FREEDOM TO FEW
BUILD INVENT COMPETITORS
Addressable market Serviceable market Obtainable market
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OUR COMPETITION
CONTOSO COMPETITORS
• Our product is priced below that of other • Company A
architecture companies on the market Product is more expensive
• Simple and easy to build, compared to the • Companies B & C
complex building materials of the competitors Product is expensive and inconvenient to use
• Affordability is the main draw for our consumers • Companies D & E
to our product Product is affordable, but inconvenient to use
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OUR COMPETITION
CONVENIENT
Contoso
A
EXPENSIVE AFFORDABLE
C
D
B
E
INCONVENIENT
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GROWTH STRATEGY
How we’ll scale in the future
FEB 20XX MAY 20XX OCT 20XX
Roll out drafts to local companies Release the drafts to the general Gather feedback from architectural
in the region to help establish the public and monitor press and firms and commercial business
product regional market trends owners to expand availability of
the product
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TRACTION
Forecasting for success
KEY METRICS REVENUE BY YEAR
$40,000
Gross
Clients Orders Net revenue
revenue
$30,000
20XX 10 1100 $10,000 $7,000
$20,000
20XX 20 200 $20,000 $16,000
20XX 30 300 $30,000 $25,000
$10,000
20XX 40 400 $40,000 $30,000
$0
20XX 20XX 20XX 20XX
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TWO-YEAR ACTION PLAN
Draft plans Run focus groups Gather feedback
Feb 20XX May 20XX Oct 20XX
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Test with businesses Regional launch Deliver to client
Feb 20XX July 20XX Dec 20XX
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FINANCIALS
YEAR 1 YEAR 2 YEAR 3
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000
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MEET THE TEAM
Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi
President Chief Executive Officer Chief Operations Officer VP Marketing
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MEET THE FULL TEAM
Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi
President Chief Executive Officer Chief Operations Officer VP Marketing
Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline
VP Product SEO Strategist Product Designer Content Developer
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FUNDING
PROPERTIES ANGEL CASH SHARES
INVESTMENTS
$12,000 $14,000 $32,000 $82,000
Revenue obtained from Amount obtained through Liquid cash we have on Number of shares
property rentals other investors hand converted into USD
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SUMMARY
At Contoso, we believe in giving 110%. By using
energy efficient building methods, we help
commercial businesses grow and foster a consumer
first mindset. We thrive because of our market
knowledge and a great team behind our product. As
our CEO says, "Efficiencies will come from
proactively transforming how we do business."
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THANK YOU
Mirjam Nilsson
206-555-0146
[email protected] www.contoso.com
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