Induction Training

Ice Breaker

1. Employee Name - XYZ

2. Store Location - Tendercuts ( ABC)

3. Total Experience - ( XYZ)

4. Designation ( SM, CSA, Butcher )

ME
5. Hobbies - ( XYZ)

6. Career goal ( ABC)

Industry Overview

Clothing Retail Online Grocery

Organized Meat stores in india

What is Retail ?

What does Retail mean?

Our Customer’s

Family with kids Homemaker

Elderly Customers Youngsters Working Women

Unorganized Retail
organized Retail

Tendercuts Fipola
About GFM Retail Pvt. Ltd

● Founded in 2016 by a self-professed, ardent meat lover.

● TenderCuts was born of the vision to provide fresh, quality meat in line with WHO
standards,
● TenderCuts is committed to delivering farm fresh, healthy and hygienically processed
meat right to your doorstep in 120 minutes.
● We offer the finest selection of chicken, seafood, mutton, exotic meats and
marinades that can be ordered online, on your phone or at the TenderCuts retail
experience store.
● Our premium range also includes free-range chicken and goat.
Tendercuts - Founder CEO

Nishanth Chandran, founder of TenderCuts, also

had that dream. He’s a man of rich and varied
experience. Web development, IT outsourcing,
affiliate marketing, payment gateway platforms and
supporting startups — he has tried his hand at
everything and carved a niche for himself.

Do not wait for the right time to try our something

new. Do it immediately, before it becomes late in a
competitive market like ours.

We will be expanding in Hyderabad and then moving to

New Delhi, Noida and Kolkata. We’d also like to
explore Coimbatore market.

Mr.Nishanth Chandran
Tendercuts - COO

Venkatesan, COO ( Chief operating officer), A dynamic

professional with over 5years of experience in sales &
distribution management, Business strategy &
planning, Brand management and business
development in fashion industry and 2 years of
experience in software development.

Worked in Below profiles

1. Raymonds - Regional sales manager

2. Ola - Senior Marketing manager
3. Tendercuts - Present

Top skills- Sales, Retail marketing, Partner

Mr. Venkatesan R management
Tendercuts - National Head

As operations managers he is responsible for

managing activities that are part of the
production of sales and services.Improved
operational management systems, processes and
best practices.

He carries rich experience of 20 years of retail

operations,Below are the details

➔ Food world ( Spencer’s retail )- 6 Years

➔ Big Bazaar ( Pantaloons) - 5 Years
➔ Star Bazaar ( Tesco ) - 3 Years
➔ Nesto Hypermarket ( KSA) - 2 Years
➔ KBBO ( OMAN & UAE )- 3 Years

Mr. Raghuraj Balakrishna

Operation Hierarchy

Nishanth chandran

CEO

Raghuraj
National Head - Ops

Muthuraj Ramesh
ROM ROM

Jayaram Ganesh Stalin Jothiprakash Prasad Bharathidasan

AOM AOM AOM AOM AOM AOM
Tendercuts Family

Welcome

Tendercuts Family

Chennai Stores - 16 Hyderabad Stores - 10

Upcoming stores - 2 Upcoming stores - 9

Employee strength -300+ Employee strength -200+

Customers - 1,00,000 Customers - 100000

Why Tendercuts

Tender cuts have painstakingly built a direct partnership with local farming and fishing communities and
strong backward linkages to ensure the meat and fish travel a very short distance to reach you, guaranteeing
absolute freshness.

➔ Antibiotic free
➔ 100% Halal
➔ Freshly cut & packed
➔ Omni channel
➔ Chemical free
➔ FSSAI certified
 Farm Fresh Meats & Fresh Seafood

Poultry & Mutton:

We are partner with certified farms which ethically raises best breed of livestock by feeding
natural & nutrient feeds and taking good care of them. This matters because healthier
animals lead to healthier meats, and healthier meats lead to healthier meals!

Seafood:

We partner with smaller boats and prefer traditional hook based fishing to bring you
seafood that’s fresh out of the water.
Internal & External Audit

❖ Stringent Quality Checks by

Internal & External Audit Team.

❖ Our meat is Certified ANTIBIOTICS

FREE

❖ Seafood is Certified CHEMICAL /

FORMALIN FREE.

❖ Microbiologists who ensures strict

adherence to FSSAI
Easy Shopping

Seamless Online & Offline Shopping Experience

• As India’s largest omnichannel meat brand, we have all your most convenient
method of shopping, be it in-store, website, app, or even by call. We support COD &
Prepaid orders. We want your shopping experience with TenderCuts to be seamless
and easy. Bonus: You can pre-order!
Excellent Customer Service

Friendly & Reliable Customer Service

• Our customer service team is made up of resourceful and caring individuals who
goes the extra mile to ensure you have a smooth & wonderful shopping experience.

• Available through chat, email, or calls between 7am - 9pm.

 Packaging & Delivery

Premium Packaging & Reliable Delivery

• We use premium food grade packaging and our Insulated delivery bag along with Ice Gel Pad
Technology controls the temperature in last mile & ensures 100% FRESHNESS along with On-
Time delivery, Every Time!
120 Mins Delivery

Ice Gel Technology

used to Preserve
Freshness for Last
Mile Delivery!
Video
Our Vision & Values

Vision:

● To change the way people buy and consume meat in India by providing them with a
convenient and hygienic experience. To establish a pan-India brand with an online and
physical presence, having strong, direct partnerships with farmer and fishermen
communities.

Values:

● A socially conscious company, we believe in providing the best quality meat to our
customers at reasonable prices. Our belief in public health and environmental
sustainability drives us to partner with local communities to bring you RO washed, pre-
cleaned and preservative/chemical free meat.
Awards
• Feb 2019 – Winner in the field of Fresh Meat & Frozen
Meat
Issued by : International Food Security Mission, Delhi

• Jul 2018 - Winner Of National Entrepreneur Icon Of

The Year (Emerging Start up Category) Awarded By
Aps, Delhi.

• Feb 2018 - Winner Of The Small Business Award (Food

& Beverage Category) By Times Now.

• Sept 2017 - Presented Paper At The CII Foodpro

Conference In Chennai.

• July 2017 - Winner Of The ‘Entrepreneur Award’ In

The Emerging Start up Category - Entrepreneur
Magazine.

• March 2017 - Winner Of Award For Entrepreneurship

Awarded By Economic Times.
Proud Moment - Mar’21
Our Pledge

Retail is our religion…

Stores are our temples…

and

Customers are our gods!

Tendercuts Pledge ..

I also state that during my working time I will Maintain the Highest levels of standards –

· I will ensure every Product sent to customer is of high quality

I will ensure FIFO is followed

I will ensure every order is delivered within the time as our customers will be hungry

I will ensure at all times my dress is clean and head gear etc is proper

I will always Respect my Fellow employees

I will use Company resources carefully with utmost care

We are

Team – Tendercuts
CEO Talk
Career Progression
Career Progression

● Skill Set
● Promotion depend on your Performance & Requirement in the organization
Store Hierarchy

Senior store Manager

Store Manager

Assistant store Manager

Customer Service
Associate

Butchers

Riders
Professional Grooming

LOOKING

YOUR

BEST
Importance of Personal Hygiene

● You’re healthy and safe

● Builds brand image
● Customers’ health is of paramount importance and it is always to be
protected.

Begins at home essentially being a clean body, clean hair and clean
clothing.
Do’s & Don'ts Grooming

➔ T-Shirts tucked in
➔ No messy hair
➔ Black trouser (Formal/Cotton)
➔ No nail polish
➔ Shoes to be polished
➔ No glass bangles & noisy anklet
➔ Wear a black belt
➔ Don’t overdo makeup
➔ Wrinkle free clothes
➔ Always Shave for work
➔ Don't wear hard & heavy Jewellery
➔ Keep hair cleaned, neatly brushed
and tied back
➔ No dirty / stained outfit
➔ Maintain short nail
➔ Avoid to much perfumes

➔ No pan, Gutka & alcohol in store

premises
Grooming standard - Male

Head Cap

Mask Clean Shaven

Clean & Neat uniform

Black Belt
Gloves
Trimmed Nails

Black Jean

Black shoes
Grooming standard - Female

No flowers Head Cap

Mask Small Stud

Clean & Neat uniform

No Bangales
Gloves
Trimmed Nails

Black Jean

No Anklet
Black shoes
Customer Service
Who am I ?

We are all Customer’s

Types of customers

Know your Customers

How do we treat guest at home ?

Our body language tells - We offer them the best of

Happy to have you! everything

Go out of the way –

Cook special dishes Adjust our routine

Ensure their comfort

Customers are our ATITHIS

We
must offer them
the best products
at best possible rates
with the best service
standards!
Show that you care

Greet & Smile

● Smile once you see the customers

● Smile is not fake ( it should be heartfelt

smile

● Greet as soon as you see them

( Vanakkam, Namaste )

● Use Sir/Madam.
Show that you care

Escort & Assist

• Give Sanitize before enter inside the store

• Do Temperature check for all the

customers

● Offer a basket to the customer

• Walk towards them a few steps

• Ask if they need any assistance

• Tell them you are around

Show that you care

Add on Sale

1. Increase basket size of customers

2. ABV should get increase in all stores

around 400 rs

3. CSA should speak about New arrival

products like dry fish, pickles, masalas &
marinated products
Show that you care

Pick,scan & Bag

1. Once customer came to billing counter

2. ASM ( or) CSA should wish the customer

saying ( Good morning or Vanakkam) in
billing counter

3. Finally should check for carry bag, do

pick scan & bag for all the customers
Show that you care

Ask TC Loyalty Number

1. Once customer reach the billing counter,

ask their mobile number

2. If customer visiting for first time get

their name and mobile number

3. Reward points will get added with

registered mobile number
Show that you care

Say Thank you & visit again

1. Hand over the products with both the

hands Close conversation
positively
2. Bills to be handed over to the customers
with correct change.
Give additional /
3. Thank the customer and ask him visit us required
again information

4. Customer should leave the store with smile

STUC - Video
Skills to succeed

Ensuring
product
Selling More?
availability in
stores?

Following
Providing good
processes?
customer
service?
What is selling ?
Selling

It is a process of understanding
customer requirement of
What is selling? product/service and fulfilling it for
exchange of money

Why is selling To build relationship with the customer to

Important? ensure repeated buying and loyalty
Types of Selling

Displaying selling skills

Suggestive selling Cross-selling skills

Up selling
Types of Selling

Suggestive selling

▪ Cross-selling and Up-selling mutually

benefit the customer and us by providing
more value and increasing basket value!!

▪ Suggest additional product after the

commitment to buy the original product.
Types of Selling

Cross selling

▪ It is a sales technique whereby a salesperson promotes the items to increase

the bill value through promotions & offers in an attempt to make more
profitable sale.
Types of Selling

Up selling

Up-selling is technique of selling same product of higher price.

Types of Selling

Activity of identifying upselling and cross selling Opportunities

When talking to a customer, think of how you can upsell and cross sell items, Each item in an
column A has corresponding linked item in column B that provides an opportunity to upsell
(or) cross sell can you identify the opportunities.

Column A Column B

a. Combo Packs a. Cross selling

b. Chicken b. Upselling

c. Fish c. Eggs
Food Safety - W H O Standards
W H O ( World Health Organisation )
Food Safety - Quality

What is HACCP?

HACCP Stands for Hazard Analysis and Critical Control Point. HACCP is an internationally recognized

system for reducing the risk of safety hazards in food.

A HACCP System requires that potential hazards are identified and controlled at specific points in the

process. This includes

✔ Biological ( Temperature -0 to -4 degree Celsius)

✔ Chemical ( Cleaning the floor using certified chemicals)
✔ Physical hazards ( Handling the product with mask & gloves)

Any company involved in the manufacturing, processing or handling of food products can

use HACCP to minimize or eliminate food safety hazards in their product.

 Benefits of HACCP

The primary purpose of a HACCP system is to protect people from food borne
illness, but the benefits of the system also extend to the company.

➔ Increased confidence in your products

➔ Ability to reach markets and customers that require a HACCP based

system

➔ Reduced Liability

➔ Effective process management

➔ Improved quality and consistency

Human Resource Policy

Basic Things to Remember

Store Timings : For Customer : 6.30 AM to 9.00 PM for all 7 Days in a Week
For Staff : 6.00 AM to 10.00 PM

Shift Timings : 1st Shift – 6.00 AM - 3.00 PM

2nd Shift – 1.00 PM - 10.00 PM
In Ideal scenario : Weekly Offs : Except Wed, Sat, Sun - We can Add this pointer
To do before Entry : First enter your Name and timing in Staff Movement Register

Attendance should be done through ERP System

Mobiles should be silent mode during your shift timings.
Human Resource Policy

Referral Policy - Butchers

Profile Skill Set Experience Location

All Rounder Chicken + Fish + Mutton

Sr.Butcher Chicken + Mutton Experienced Hyderabad

Butcher Chicken + Fish or Mutton Only Chennai

Jr.Butcher Chicken or Fish

Employees who would be referring the candidates and if we end up hiring your referred candidate
will be rewarded as per below:

∙ All profile of Butchers - Rs. 3000/-

Product Knowledge

Anchovy - Nethili Barracuda - Sheela

1. Aids in weight loss
1. Reduce risk of heart disease
2. Prevents risk of osteoporosis
2. Helps for brain development
3. Helps to reduce risk of skin
3. Better skin and hair
cancer
4. Healthy Pregnancy
4. Helps to prevent premature
5. Helps with depression
ageing
5. Prevents eyes against
cataracts
Product Knowledge

Seer - Vanjaram Sardines - Mathi

1. High in important nutrients

1. Rich in protein
2. Aids Healthy joints
2.Protects bones health
3. Nourish Skin
3. Controls blood sugar level
4. Good for eyes
4. Promotes health immune system
5. Prevents from cancer
5. Promotes healthy brain function
Product Knowledge

Makerel - Ayila Rohu - Kendai

1. Lower risk of diabetics

1. Rich in minerals
2. Lower in cholesterol
2.Prevents cancer & Heart disease
3. Prevent heart disease
3. Takes care of skin & brain faster
4. Help to reduce weight
4. Rich on vitamin C
5. Helps to prevents cancer
Product Knowledge

Trevally - Parai Rohu - Kendai

1. Decrease amount of
cholesterol
1. Rich in minerals
2. Prevent blood clot &
2.Prevents cancer & Heart disease
Inflammation
3. Takes care of skin & brain faster
3. Prevent from blurred vision
4. Rich on vitamin C
4. Protect your skin from UV
damage
5. Prevents asthma in children
Product Knowledge

Emperor- vilai Meen Pearl spot- Karimeen

1. Reduce risk of heart disease

1. It is a low in fat high protein food
2. Helps for brain development
2. Rich in fatty acids
3. Better skin & hair
3. Controls the blood pressure
4. Helps with depression
4. Prevents from heart stroke
5. Healthy pregnancy
5. Minimize the risk of alzheimer
disease
Product Knowledge

Lady fish - Kilangan Catla fish

1. It can help to fight heart
disease
1. Great for your heart
2. It can lower the risk of
2. Reduce the risk of thrombosis
alzheimer
3. Keeps the eyes bright & healthy
3. It has cancer fight properties
4. Avoid postnatal depression
4. It can ease depression 5. Protect our lungs
5. It is good for skin
Product Knowledge

Snapper - Sankara Shark - Sura

1. Aids in healthy metabolism
2. Healthy fat ( reduce heart
1. Improve sleep quality
disease)
2. Protect vision in old age
3. Easy digestion
3. Prevent asthma in children
4. Increase white blood cells
4.4. Reduce your risk of autoimmune
5. Stimulate cognitive function
diseases
Product Knowledge

Sea bass - koduva Fresh water pomfret- Yeri Vavval

1. Prevents from cancer
2. Essential for losing weight 1. Lower asthma risk
3. Reduces the strain on heart 2. Reduce joint pains
4. Helps to reduce chance of 3. Reduce depression
diabetics 4. Helps to stay young
5. Prevent from chronic ailments 5. Helps for taller growth
 Product Knowledge

White pomfret- White vavval Balck pomfret- Balck vavval

1. Reduce the risk of depression
in pregnant woman 1. Helps to stay young
2. Make better sleep quality 2. Decrease the risk of breast cancer
3. Lower levels of premature 3. Strengthening body immune system
4. Reduce the risk of asthma 4. Takes care of anemia
5. Rich source of protein 5. Controls the cholesterol level
Product Knowledge

Tuna - Soorai Squid - Kanavai

1. Protects skin and kidney against
infection 1. Rich in protein
2. Promotes growth & development 2. Full of vitamins and minerals
of body & muscles 3. Fight Anemia
3. Helps to strengthen cell 4. Prevents from cancer
membranes 5. Low in mercury
4. Reduce the risk of breast cancer
Product Knowledge

Stingray - Thirukkai Blue crab - Nandu

1. Reduces risk of heart disease 1. Great source of protein

2. Helps with depression 2. Keep our heart healthy
3. Improves eyesight 3. Great source of copper
4. Better skin and hair 4. Promotes healthy bones
5. Healthy Pregnancy 5. Prevent nervous system
 Chicken - Procurement process

Chicken Country Chicken

● Weight-(900gm - 1.2kg)
● Live chicken weight- 1 to 1.1kg
● 45-60 days growth mandatory ● Net weight - 650 - 800gm
● Breeds are Vanaraja, giriraja, gramapriya
● Halal certified products ● Temperature for coldcut is ( -0 to 4 degree)

● Monthly 4 checks will be done for vendor ● Cuts available in chickens are -
● Our vendors are Suguna, Venkys & SKM
A. Biriyani cut
B. Curry Cut
 Mutton - Procurement process

● Goat will purchase both male and female ( Male 70: Female 30)
● Weight of the goat above 7 kg to below 9kg specification
● Sensibility identification ( 4 Types)
a. Colour
b. Physical damage
c. Smell
d. Weight

Cleaning process:

1. First wash with RO water

2. Second wash - Non addable fat, Blood will be removed
3. Third wash - ( 20 Litre water with 50 gm salt)
4. After restored in chilled temperature ( -0 to -4 degree)
Sea food - Procurement process

● Our centralized storage place for seafood is in Chintadaripet

● Test will be done on ( Formalin, ammonia & chlorine)
● Sensibility identification are 5 types

a. Temperature
b. Colour
c. Physical damage
d. Specification ( size deviation )
e. Smell

● Also for fish we have check eyes, gills, physical damage

● Cuts available for fish

➢ V Cut
➢ Streak cut
➢ Slice cut
➢ Cube cut
➢ Bengali cut
Fish Names in Different Language
Fish Names in Different Language
Fish Names in Different Language
Fish Names in Different Language
Fish Names in Different Language
Store Tools

● Chopping Wood
● Knife for chicken
● Knife for Mutton
● Knife for Seafood
● Pest o Flash
● Crates for storing
● Freezers
● Delivery Bags
● Weighing Machine
● Seal Machine
● Sipper box
● POS counters
● Talkers
Chopping Blocks

Before Cleaning After Cleaning

Knife set for chicken

Knife set for Chicken

After Cleaning
Knife set for Mutton

Knife set for Mutton

Knife set for Fish

Knife set with scale &

Peeler for Fish
 Pest o Flash

Pest o Flash (or) Insect Killer

 Crates for storage

These are called as Crates.

Used for storing Chicken and
Mutton.

We have 3 coloured crates in

store.

1) Red Colour used for Mutton.

2) Yellow Colour used for
Chicken.
3) Blue Colour used for Fish.
 Freezer

Freezer used to store Cold Cuts

and Gel pads.
Temperature maintained is -18
to -21 Degree c.
Delivery Bag

Delivery Bag.
Used for Home Delivery by
Riders
Weighing Machine

Weighing Machine with

Barcode printer.
Seal Machine

Sealing Machine
Sipper Box

Sipper Boxes
Used for storing Fishes and ICE
cubes
POS Counter

POS counters:-
 Talkers

Talkers
Use for Displaying Price and
Name.
Communication Hierarchy

CSA, TASM &

Store Manager Area Manager
Butcher

Mr. Raghuraj B
HR - Retail Regional Manager
National Head

Venkkatesan Mr.Nishanth Chandran

COO CEO