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Presentation SAHIL POL

Zudio uses several retail pricing strategies to maximize profits. These include price skimming to earn high profits initially from premium customers, penetration pricing to quickly gain market share by pricing below competitors, and price discrimination to charge different prices to different customers. Zudio also utilizes price bundling by offering discounted prices for product bundles, value pricing for high-perceived value goods, and everyday low prices with consistent discounts rather than sales. Finally, Zudio engages in price segmentation to offer various prices targeted at different customer segments.

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Atharva patole
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685 views8 pages

Presentation SAHIL POL

Zudio uses several retail pricing strategies to maximize profits. These include price skimming to earn high profits initially from premium customers, penetration pricing to quickly gain market share by pricing below competitors, and price discrimination to charge different prices to different customers. Zudio also utilizes price bundling by offering discounted prices for product bundles, value pricing for high-perceived value goods, and everyday low prices with consistent discounts rather than sales. Finally, Zudio engages in price segmentation to offer various prices targeted at different customer segments.

Uploaded by

Atharva patole
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Introduction to Zudio Pricing Strategies: Provides an overview of the different pricing strategies employed by Zudio in retail.
  • Price Skimming: Explains Zudio's strategy of setting high prices initially to maximize short-term profits.
  • Penetration Pricing: Discusses how Zudio sets lower prices than competitors to quickly capture market share.
  • Price Discrimination: Describes Zudio's practice of charging different prices to different customers to maximize profits.
  • Price Bundling: Details how Zudio offers multiple products at a discounted rate to encourage larger purchases.
  • Value Pricing: Focuses on pricing products perceived to have high value, like designer clothing, at strategic price points.
  • Everyday Low Prices: Describes Zudio's approach to maintaining consistently low prices across products without sales.
  • Price Segmentation: Explains how Zudio targets different customer segments with varied pricing, such as luxury versus budget items.

RETAIL PRICING STRATEGIES ON ZUDIO

PRICE SKIMMING
• Zudio adopts a price skimming
strategy, which involves setting high
prices . This strategy is used to
maximize profits in the short term.
•
PENETRATION PRICING
• Zudio also uses penetration
pricing, which involves setting
prices lower than their
competitors in order to quickly
gain market share.
PRICE DISCRIMINATION
• Zudio also engages in price
discrimination , This strategy is
used to maximize profit by
charging different customers
different prices .
PRICE BUNDLING
• which involves grouping different products
together and offering them at a discounted price.
This strategy is used to encourage customers to
purchase more products in one go.
VALUE PRICING:
• This strategy is particularly
effective for products with high
perceived value, such as
designer clothing, accessories,
and many more .
EVERYDAY LOW PRICES
• This pricing strategy focuses on keeping
prices low on all items rather than having
sales or discounts. This is an attractive
strategy for customers who are looking for
consistently low prices and do not want to
wait for sales.
PRICE SEGMENTATION
• Zudio also offers price segmentation, For example, they
may offer different prices for different sizes of clothing or a
higher price for luxury items. This strategy allows them to
maximize profits by charging different prices to different
customer segments.
•  

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