COMPANY NAME – SHIKORA PVT. LTD.

BRAND NAME – MY SHIKORA

Presented By :

Nitin Gautam
Saksham Gupta
Priya Prakash Patel
Prakhar Shridhar
Department of Commerce, IPS Academy
 EXECUTIVE SUMMARY

OBJECTIVE : PROBLEM SOLVED : PROMOTION :

 To promote the work of
 Replacing Chinese  Affiliate marketing
local artisans.
terracotta  Advertisement
 To provide a platform for  Ecofriendly  Public relations
these talents.  Employment  Social proof
 Create a financial forum. opportunities
 Representing Indian
culture

SALES STRATEGY :
TARGET MARKET :
 Passionately growing and
 BUSINESS TO BUSINESS
innovating every day with
(B2B)
new designs.
 BUSINESS TO CONSUMER
 Ecofriendly
(B2C)
 BUSINESS PLAN
 Our plan is to purchase the finished products from local artisans and sell them
online and in our shops as well .
 Finished products are the hand made kulhads with Indian artwork.
 We will be taking these kulhads in high prices from artisans to provide support
to them.

We are launching our product MY SHIKORA to thrive down the Indian market.
MY SHIKORA is an hand made product representing Indian culture , in which we
purchase kulhads from local artisans and sell to direct customers. In this way we provide
employment opportunities , eco-friendly and are also reusable .
VISION : MISSION : PROBLEM TESTIMONIAL
• To build better • Passionately  Replacing Chinese terracotta
lives and growing and  Women empowerment
thriving innovating
communities. every day with
 Eco friendly

• We aim to be new designs.  Employment opportunities

the biggest  Representing Indian culture
brand in gifting • Ecofriendly
 Support to artisans
products.
 Reusable

OBJECTIVE :
• To remove Chinese terracotta
• To promote the work of local artisans.
• To provide a platform for these talents
 ₹249

₹999 ₹399
₹749

₹149
₹449 per set

₹1299 per set

₹360 per 200 pieces

 STRENGTHS :
 Abundant and cheap Labour hence Weaknesses :
can compete on price  Inconsistent quality
 Low capital investment and high  Lack of adequate infrastructure
ratio of value addition and communication facilities
Hand made and hence has few  Capacity to handle limited
competitors orders
Variety of products which are unique  Untimely delivery schedule

OPPORTUNITIES : THREATS :
Decline in India’s share due to:
• Rising appreciation for handicrafts
Better quality products produced
by consumers in the developed
by competitors from Europe,
countries
South Africa, South Asia, etc.
•The widespread quality of being
Consistent quality and increasing
new and different
competition from Chinese
• Use of e-commerce in direct
terracotta
marketing
Better packaging
Stricter international standards
 STRATEGY AND IMPLICATIONS
We will
passionately
Establishing grow and
company in Indore Sustainability
innovate
every day
and replace
the Chinese
terracotta

Opening showrooms
Drive digital in other parts of
country

TARGET CUSTOMER
• Wholesaler • Middle class , upper middle class and
• Hotels higher level of society
• Tie up with Indian railways
• Event management companies
• Tourists
 BREAK EVEN ANALYSIS
FIXED COST (months) VARIABLE COST (per unit)

[Link]. Particular Amount [Link]. Particulars Amount

1. Depreciation 1,920 1. Cost of product 100

2. Premises cost 35,000 2. Shipping 8
3. Salaries 70,000 3. Packaging 12
4. Warehouse Rent 25,000 4. Remuneration and 30
commission to sales force
5. Office Rent 20,000
6. Advertisement cost 30,000 5. Direct wages 10

Total 1,81,920 6. Advertisement cost 5

Total 165

Breakeven point = Total fixed cost /( average selling price per unit - variable cost per unit)
Average Breakeven point= 475 unit per month