PITCH DECK
Mirjam Nilsson
At Contoso, we empower farming communities to foster
collaborative thinking to further drive workplace innovation. By
ABOUT US closing the loop and leveraging ethical farming methods, we help
businesses grow organically and nurture a consumer
first mindset.
PITCH DECK 2
MARKET GAP CUSTOMERS
Organic agriculture continues to 6.6% increase of retail sales of
be consumer driven, but we're organic food proves that there's
PROBLEM
seeing a lapse of availability in consumer interest for more
the market for organic products organic produce
COSTS USABILITY
Loss of sales by not offering Retail organic food sales
organic produce selection were up by $112 billion in 2019
FINANCIALS
Customers want something that's
healthy and available to pick up at
their local supermarket or area
PITCH DECK 3
SOLUTION
CLOSE THE GAP TARGET AUDIENCE
Our product makes organic Gen Z (18-25 years old)
farming easier, and no other
product on the market offers
the same benefits or yield.
COST SAVINGS EASY TO USE
Reduce expenses for A simple product that gives
replacement products customers the information they
need in order to produce an
abundance of rich produce
PITCH DECK 4
PRODUCT OVERVIEW
UNIQUE FIRST TO MARKET TESTED AUTHENTIC
Only product First beautifully Conducted testing with Designed with the help
specifically dedicated designed product that's young farmers in the and input of
to the agricultural both stylish and area agricultural experts in
market functional the field
PITCH DECK 5
Cool and stylish product
PRODUCT BENEFITS Areas for community connections
Online store and market swap
PITCH DECK 6
COMPANY
OVERVIEW
BUSINESS MODEL RESEARCH
We based our research on market
trends and social media
ABSTRACT
We believe people need more
products specifically dedicated
to this niche market
DESIGN
Minimalist and easy to use
PITCH DECK 8
MARKET OVERVIEW
Opportunity to build
$3B Fully inclusive market
Total addressable market
Freedom to invent
$2B Selectively inclusive market
Serviceable available market
Few competitors
$1B Specifically targeted market
Serviceable obtainable market
PITCH DECK 9
MARKET COMPARISON
$3B $2B $1B
Opportunity to build Freedom to invent Few competitors
Addressable market Serviceable market Obtainable market
PITCH DECK 10
OUR COMPETITION
CONTOSO COMPETITORS
Our product is priced below that of other Company A
companies on the market Product is more expensive
Design is simple and easy to use, compared to the Companies B & C
complex designs of the competitors Product is expensive and inconvenient to use
Affordability is the main draw for our consumers Companies D & E
to our product Product is affordable, but inconvenient to use
PITCH DECK 11
CONVENIENT
COMPETITIVE LAYOUT
CONTOSO
A
EXPENSIVE AFFORDABLE
D
C
E
INCONVENIENT
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GROWTH STRATEGY
How we’ll scale in the future
Roll out product to local farms in
F EB
the region to help establish the
20XX product
Release the product to the general
MAY
public and monitor press and
20XX regional market trends
Gather feedback from the
O CT agriculture and farming community
20XX to expand availability of the
product
PITCH DECK 13
2-YEAR ACTION PLAN
Gather Deliver to
Get volunteers feedback consumers
20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Run focus Test with Regional
groups farms launch
20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
PITCH DECK 14
FINANCIALS
YEAR 1 YEAR 2 YEAR 3
Detailers 5,000 40,000 160,000
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average Price per Sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
GROSS PROFIT 5,625,000 48,000,000 216,000,000
Expenses
Sales & Marketing 5,062,500 38,400,000 151,200,000
Customer Service 1,687,500 9,600,000 21,600,000 70%
Product Development 562,500 2,400,000 10,800,000 10%
Research 281,250 2,400,000 4,320,000 5%
T O TA L E X P E N S E S 7,593,750 52,800,000 187,920,000 2%
EBIT -1,968,750 -4,800,000 28,080,000
PITCH DECK 15
MEET THE TEAM
TAKUMA HAYASHI MIRJAM NILSSON FLORA BERGGREN RAJESH SANTOSHI
President Chief Executive Officer Chief Operations Officer VP Marketing
PITCH DECK 16
MEET THE TEAM
TAKUMA HAYASHI MIRJAM NILSSON FLORA BERGGREN RAJESH SANTOSHI
President Chief Executive Officer Chief Operations Officer VP Marketing
GRAHAM BARNES ROWAN MURPHY ELIZABETH MOORE ROBIN KLINE
VP Product SEO Strategist Product Designer Content Developer
PITCH DECK 17
FUNDING
12K 32K 14K 82K
ANGEL
CAMPAIGNS INVESTMENTS CASH SHARES
Revenue obtained from Amount obtained through Liquid cash we Number of shares
online campaigns and other investors have on hand converted into USD
door-to-door sales
PITCH DECK 18
SUMMARY At Contoso, we believe in giving 110%. By using ethical
farming methods, we help farming communities
grow organically and foster a consumer first mindset. We
thrive because of our market knowledge and a great team
behind our product. As our CEO says, "Efficiencies will
come from proactively transforming how we do
business."
PITCH DECK 19
THANK YOU
Mirjam Nilsson
206-555-0146
[email protected]
www.contoso.com
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