Presentation title
Mirjam Nilsson
About us
At Contoso, we empower organizations
to foster collaborative thinking to further
drive workplace innovation. By closing
the loop and leveraging agile
frameworks, we help business grow
organically and foster a consumer
first mindset.
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Problem
Market gap Financials Customers
Few, if any, products on the market help Millennials account for about a quarter of 66% of US consumers spend money
customers like we do the $48 billion spent on other products on multiple products that only partially
in 2018 resolves their issue
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Solution
Close the gap Target audience Cost savings Easy to use
Our product makes consumer Gen Z (18-25 years old) Reduce expenses for Simple design that gives
lives easier, and no other replacement products customers the targeted
product on the market offers information they need
the same features
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Product overview
Unique First to market
Only product specifically dedicated to First beautifully designed product that's
this niche market both stylish and functional
Tested Authentic
Conducted testing with college students Designed with the help and input of
in the area experts in the field
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Product benefits
• Cool and stylish product
• Areas for community connections
• Online store and market swap
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Company
overview
Business
model
Research
We based our research on market trends
and social media
Abstract
We believe people need more products
specifically dedicated to this niche market
Design
Minimalist and easy to use
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Market overview
$1 $2 $3
Billion Billion Billion
Few competitors Freedom to invent Opportunity to build
Specifically targeted market Selectively inclusive market Fully inclusive market
Serviceable obtainable market Serviceable available market Total addressable market
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Market comparison
$1 Billion $2 Billion $3 Billion
• Little competition • Freedom to invent • Opportunity to
build
• Obtainable market • Market share
• Revenue over
12 months
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Our competition
Contoso Competitors
Our product is priced below that of other Company A
companies on the market Product is more expensive
Design is simple and easy to use, compared to Companies B & C
the complex designs of the competitors Product is expensive and inconvenient to use
Affordability is the main draw for our Companies D & E
consumers to our product Product is affordable, but inconvenient to use
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Our competition graphic
Convenient
Company A
Contoso
Expensive Affordable
Company D
Company B
Company C
Company E
Inconvenient
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Growth strategy
February May October
20XX 20XX 20XX
Roll out product to high Release the product to Gather feedback and
profile or top-level the general public and adjust product design as
participants to help monitor press release and necessary
establish the product social media accounts
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Traction
Key metrics Revenue by year
Gross $50,000
Clients Orders Net Revenue
Revenue
20XX 10 1100 $10,000 $7,000 $40,000
20XX 20 200 $20,000 $16,000
$30,000
20XX 30 300 $30,000 $25,000
$20,000
20XX 40 400 $40,000 $30,000
$10,000
20XX 50 500 $50,000 $40,000
$0
20XX 10 1100 $10,000 $7,000 20XX 20XX 20XX 20XX 20XX
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Two-year action plan
Draft Run focus Gather
blueprints groups feedback
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Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Test Launch Deliver to
design design client
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Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
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Financials
Year 1 Year 2 Year 3
Income
Detailers 5,000 40,000 160,000
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average Price per Sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross Profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & Marketing 5,062,500 38,400,000 151,200,000 70%
Customer Service 1,687,500 9,600,000 21,600,000 10%
Product Development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total Expenses 7,593,750 52,800,000 187,920,000
EBIT -1,968,750 -4,800,000 28,080,000 13%
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Meet the team
Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi
President Chief Executive Officer Chief Operations Officer VP Marketing
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Meet the extended team
Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi
President Chief Executive Officer Chief Operations Officer VP Marketing
Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline
VP Product SEO Strategist Product Designer Content Developer
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$12,000
Angel investments
Amount obtained through other investors
$82,000
Property
Revenue obtained from property rentals
Funding
$32,000
Shares
Number of shares converted into USD
$14,000
Cash
Liquid cash we have on hand
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Summary
At Contoso, we believe in giving 110%. By using our next-generation data architecture, we help
organizations virtually manage agile workflows. We thrive because of our market knowledge and
great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming
how we do business."
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Thank you
M ir j a m N i ls s o n
206-555-0146
[email protected]
www.contoso.com
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