99/-
BHAI BIRYANI ADDA
ALWAYS TASTY AND HEALTHY!
BROTHER’S BIRIYANI FROM ANOTHER MOTHER.
VISION & MISSION?
Mission:
To provide tasty, healthy, and different types of biryani at a same price of
99/-.
Vision:
Spread the taste of Bhai biryani to every home through
franchise model.
EXECUTVE SUMARY
Biryani Is a Name that does not require any introduction and is famous all over the world.
Being famous there is still issues that people face while eating biriyani, i.e. cost and health.
Most of the hotels they just heat the yesterdays biriyani and sell to the costumer because their hotel runs
everyday and if any biriyani or chicken unsold, they just freeze it for tomorrow to sell. And to eat tasty and
healthy biriyani, we need to spend more than 300/person from good restaurants. So to solve that issue,
We are going to start the hotel with biryani at 99/. Yeah! Only 99/ with good quality of taste like big restaurant
and also healthy.
How we are different from other hotels?
We are not like the normal hotels that you see around, because we will not be available every day! Yes!
We are a weekly hotel that will open only on *Sunday!* or weekly one day!
And also we are providing high-quality biryani only at 99! Like a big restaurant Which is impossible for them,
because our hotel does not require fancy glass-decorated walls, fancy wooden items, we don't pay high rent, we
don't require some many employees like them, we just want to give tasty of bhai biryani to every home. We just
does not need high quality glass materials, high quality architecture, we just need high quality cook!
EXECUTIVE SUMMARY.
What make BBA healthy!
We see around how hotels are providing a rotten chicken by keeping that in freeze
for so long and then giving it to a customer just by heating it and we don’t no how
many days it was there in the freezer, and it causes so many health problems, but
BBA is completely against to it, we want to consider both taste and health. So we
are not using any different materials from Himalaya which make us unique and
healthy but we are simply providing a food which is chopped, cooked and prepared
in front of you and we don’t have any freezer in our hotel because we only open one
day a week, which make our food healthy!
We start preparing the biriyani on a Sunday morning and sell from 11 Am which
make us our biryani fresh and healthy because, if anything unsold for the day we
won't heat it up and sell tomorrow because our hotel is only open on Sunday’s. So
we don't sell the yesterday's food instead of that we give the unsold food needy that
make our biryani fresh and healthy.
And also we will provide different biriyanis at same price of 99/! which make us
unique seller.
MARKETING ANALYIS?
BIRYANI is the most ordered dish online in India.
200 biryanis ordered per minute and annually 95 biryanis order per minutes in 2019 according
to some survey.
MARKETING PLANS
1)Price range (or) price showing outside the outlet ex:- 99/- only, 49/- to 499/- etc..
2) General pamphlet & mic Announcements, posters, flexes, which describe about, "Taste, Cost
Health" and also about Offer's on opening day ex:- 99/- only a Dum biryani.
3) We want give rest to our women on Sunday's at least so that they can eat from B.B.A with their
family and spend some quality time in their home.
Note: They can eat from any hotel, they wanted to.
4) Some Guys& Girls probably 2-4, Wearing Armani suit, Gucci shoes & Goggles, and they will
Go out to the crowd or Audience to promote our B.B.A through pamphlets & words.
MARKETING PLANS
5)To get audiences attention being an New comer (or) New competitor, we are
going to cover our product or food with Quality material in such a way which
make them to feel the quality of food and also with different styles so that we
can stand out.
6)When Customer takes the food of 99/- we are going to keep two thing along
with the food package:
A) a small pamphlet or note, which tell them
about our next week's offers. which is different from this week. so that they can
order early. (or) return to BBA to take that offer.
B) And, we are also going to keep an 1/- coin on food package, with the B.B.A
sticker covering on that, Because we sticks to our words i.e.; we said only 99/-
and 99% of them give 100/- and won't take the change of one rupee, so we
decided to return like this and stand for what we said and promoted!
Our business
models:
Cloud Kitchen/Master
Unit Franchise
Franchise
Food delivered to your Food delivered to your
warehouse/outlet by CDB warehouse/kitchen by CDB
Multi-unit Franchise
Distributed to multi-units
Individual unit sells or individual units by
to customers Food delivered to your
warehouse/kitchen by CDB you
Distributed to your
individual units by
you (5)
Individual units sell
to customers
Financials
QUANTITY VEGETARIAN NON-VEGETARIAN
500 gms 385 500
1 kg 625 800
Master Franchisee Multi-unit Franchisee Unit Franchisee
1) Minimum commitment of 25 units 1) Minimum commitment of 5 units 1) 2.5 lacs as fee
2) Master Franchisee fee of 25 lacs 2) Multi-unit fee of 10 lacs
3) 1 own unit, 24 other sign-ups (50%
of 2.5 lacs franchise fees to brand)
Open for pan-India locations
MF to have a warehouse Open for pan-India locations Open for pan-India locations
No central kitchen needed No central kitchen needed No central kitchen needed
Gross margin of 70% of Gross margin of 60% of the product Gross margin of 60% of the product
the product supplies supplies
supplies Product price: incl GST 5% Product price: incl GST 5%
Unit Financials I Investment INR 6 Lacs I Break Even in 12-15
Months
How to
order?
Via chiragdinbiryani.com website and
app (order assigned to nearest
outlet)
Via aggregators such as Zomato, Swiggy,
Bharat Eat, Dunzo
Via local ads placed by outlet
Industry
Overview
The Biryani Story…
Post Covid-19 stress on delivery over dine-
in
FICCI-PwC report, published in December Swiggy’s annual report on the country’s food
2019 estimated the organized biryani ordering habits revealed that Indians
delivery industry at Rs 2,500 crore in 2018- ordered an average of 95 biryanis per
19 minute, or 1.6 biryanis per second, in 2019
NRAI report (2019) - total market size of the
overall Indian food service industry at Rs Major players include Hyderabad's Paradise,
4.23 lakh crore in 2018-19, growing at a Behrouz Biryani, Biryani Blues, and Biryani
CAGR of 9% with organized sector by Kilo among others
contributing 35%
Chiragdin Biryani is placed in the vacant space
created by 3 major biryani brands in NCR
• Efficiently done delivery counters
• Strategically placed with right menu mix
and pricing
• Clean hygienic and timely delivery
• Capture a market share in growing
fast market
• Delivered to your warehouse
Growth Opportunity:
Retail and Cloud kitchen Biryani map of
India
Ideal Unit Franchise
Partner
Zeal of an entrepreneur Hole in the wall site
Interest in the food industry Any floor
Business or professional No provision for parking
experience in management required
Local demographic knowledge Ease of access for two-
and understanding of customer wheeler Rented or owned
preference space
Access to required capital No prior experience in food
website and app (order assigned industry required
to nearest outlet)
Thank you.
