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Social Media Power Point Presentation.

The document lists the team members of a social media marketing project. It then provides information about social media, including its definition as internet-based technology that facilitates sharing of ideas through virtual networks. More than 4.5 billion people use social media. It also defines social media marketing as using social media platforms like Facebook, Twitter, and Instagram to build brands, drive traffic, and build communities. The document discusses how businesses can benefit from social media marketing and provides examples. It also lists tools for social media marketing monitoring.

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Akshat Singh
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852 views20 pages

Social Media Power Point Presentation.

The document lists the team members of a social media marketing project. It then provides information about social media, including its definition as internet-based technology that facilitates sharing of ideas through virtual networks. More than 4.5 billion people use social media. It also defines social media marketing as using social media platforms like Facebook, Twitter, and Instagram to build brands, drive traffic, and build communities. The document discusses how businesses can benefit from social media marketing and provides examples. It also lists tools for social media marketing monitoring.

Uploaded by

Akshat Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Introduction
  • Types of Social Media
  • Social Media Marketing
  • Social Media Marketing Promotion
  • Benefits and Challenges
  • Businesses that Benefit from Social Media Marketing
  • Examples
  • Social Media Marketing Monitoring Tools
  • Conclusion

Team Members

Anjali Singh Akash Kori Abhishek


Aman Patwa Amit Yadav
Kesharwani

Ankaj Akash Singh


Aman Audichya Akanksha Shahi Akshat Singh
Suryavanshi
WHAT IS SOCIAL MEDIA ?

• The term social media refers to a computer-


based technology that facilitates the sharing
of ideas, thoughts, and information through
virtual networks and communities.
• Social media is internet-based and gives
users quick electronic communication of
content, such as personal information,
documents, videos, and photos. 
• More than 4.5 billion people use social
media.
TYPES OF SOCIAL MEDIA
WHAT IS SOCIAL MEDIA MARKETING

Social media marketing (SMM) is a form of internet


marketing that uses social media apps as a marketing tool.
• These social media platforms enable brands to connect
with their audience to:
• build a brand;
• increase sales;
• drive traffic to a website; and
• build a community of followers to share and engage with
content.
Producing relevant content that users will share with their
own networks helps brands increase their exposure. It also
extends their reach toward fans, potential customers and
even potential employees when used as a recruitment tool.
SOCIAL MEDIA MARKETING PROMOTION
SMM can be done in two ways.
[Link] SMM promotion:
Active promotion means adding links (applications) which
lead from the content on the website towards social
networks (similarly to RSS and social media share buttons).
• Facebook
• Twitter
• Google+
• LinkedIn
• Instagram
• YouTube
• Pinterest
2. Passive SMM Promotion
• Passive promotion means promoting activities on social networks by updating
statuses, publishing images, tweets or articles on blogs.
• Users’ reactions can be further analyzed in order to solve problems and remove
dissatisfaction, and improve their brand experience.
• What is useful especially is that that information is obtained in real time, which
speeds up the entire process and opens the door to a new dimension of
cooperation.
Businesses that benefit from social media marketing
• Small businesses and startups
Social media marketing is a great tool for small businesses and
startups. It is a way for new businesses to build some awareness
around their offerings.
• Direct sales companies
These types of businesses are very entrepreneurial and grow
through communities. And social media can help build communities,
tapping into friends, family and beyond.
• Real estate
Real estate companies benefit from social media by promoting open
houses and showcasing images of properties for sale. Features such
as Facebook Live and Instagram stories show video footage of these
properties in digestible formats for users to consume.
• B2B companies
B2B marketing teams are better able to identify who their target
prospects are -- and when done correctly -- can show up in the right
person's newsfeed.
USE OF YOUTUBE TO
PROMOTE PRODOCT.

PRODUCT NAME:
MUUCHSTAC

YOUTUBE
INFLUNCER:
SEVENGERS
LENSKART
USES OF
INSTAGRAM
TO PROMTE
THEIR BRAND.

INFLUENCER:
BHUVAN BAM
Social Media Marketing Monitoring Tool
Social media monitoring means tracking
hashtags, keywords, and mentions relevant to
your brand in order to stay informed about your
audience and industry.
By monitoring this data, you’re doing research
that is both quantitative (metrics and analytics)
and qualitative (inspiration for posts and
strategies). 
For brands, social monitoring is an essential
part of being a good social citizen, and
succeeding on social period. 
7 Social Media Marketing Monitoring Tool

1. Hootsuite
2. Nexalogy
3. Mentionlytics
4. Reputology
5. Tweepsmap
6. Reddit Keyword Monitor Pro
7. Talkwalker
We are in the era of new media with many
social networking sites. People are
spending a good amount of their time on
social networking sites in their “Online
Social Life”. The global online connectivity
has enhanced to a great degree today. Just a
decade age there were only a handful
number of social networking sites whereas
that number has grown now significantly.

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