Alternative

Competetive
Entry Wedges
Submitted By: Anjali Soni
Dikshant Khandelwal
Priti Bunkar
Rajat Khandal
Saloni Lohia
“ A wedge is simply a strategy to win
a large market by initially capturing
• a tiny part of a larger market or
• a large part of a small
adjacent market
Let’s enter into Market..
✓ Entry Wedges ✓ Competitive Entry
Wedges

Making a wedge for Strategic Competitive

your venture in an Advantages and justification
for entering an established
industry market or activity
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Major Wedges in Entrepreneurship
1
New Product or Service
Let’s start with the first major entry wedges
Launch!
 Idea

New Product or Service

New products and
Most Potential Entry
services are relatively
Wedges
rare

Earn Risk
Innovator
Profits Taker
New/
Innovative
Product
“Think Innovative Be Different”
 Lower
Failure Rate Concentrated
of Products Effort
over Services

Entry with a
New
Product or
Service

New Product
Hard to followed up
Imitate with a related
Service
 New Product or
Services

Advantages Disadvantages

 First Risk of
Mover
Cost
products Difficult to
Efficient gain Loyalty
Advantage being copied
“Work Hard, Have Fun,
Make History”
“Connecting Buyers and Sellers
Globally”
Pierre Omidyar – Founder and
CEO of eBay
Parallel Competition

“Me too” Strategy

Parallel, not identical

Small Innovation or variation

“Creative Imitation” Strategy

“Not invented here syndrome”

“Skim the market”

The Maximiser complex

 Parallel
Competition

Advantages Disadvantages

 Easy to Accepted Shrinks

Think of Market Market Forces Lower
New Idea Popularity Share Prices
 Vijay Shekhar Sharma

Paytm vs
Phonepe! Sameer Nigam

Paytm Karo vs
Karte Jaa, Badhte Jaa”
 Deepinder Goyal

Zomato vs
Swiggy! Nandan Reddy, Rahul
Jaimini, Sriharsha Majety

very Meal Matters vs

ar ka Khaana, Saath mein Thoda
iggy”
 Franchising
Two Party Involvement

Role of Fees or Royalties

Twist added to New Product and
Me-too Wedges
To sell other’s product or service

Limited by Contractual Agreement

 Franchising

Two
parties

Franchisor Franchisee

Expands Limited Contractual

Sellor business power agreement
Why Franchising?
Advantages Disadvantage

Minimum Entry
Costs Lack of privacy

Ability to use
mass media for Limited
advertising creativity
efficiency
McDonald’s
I’m lovin’ it.

MICHAEL KEATON’S
Domino’s
OH YES, WE DID

Tom Monoghan
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Minor Wedges in Entrepreneurship

ip
 Exploiting Partial Momentum
Market Information Success
 By putting an

1
By By Filling a
underutilized
Geographi Supply
source to
Shortage
c Transfer work

Exploiting Partial
Momentum
 Customer Sponsorship
2
Customer Contract Second Source
 Parent Company Sponsorship

Licensing
Market
Relinquishment
3
Joint Venture Spin Off
 Government Sponsorship

Direct Assistance
Government
4
Favored Purchasing

Rule Changes
Opportunity Assessment Plan
Sections of a Plan..
Assessment of
Domestic and
Discussion of
International
Steps to make the
Market for the Idea
idea the basis for
a viable Business

Description of
Idea and its
Competition Assessment of the
Entrepreneur and
the Team
Let’s Quiz Around..
Which of the following fees
are NOT associated with a
franchise?

a) Royalty
b) Advertising Fee
c) Franchise Fee
d) All of these

Which of the following best

describe the relation between
Franchisor And Franchisee?

a) Business Partner
b) Customer/Vender
c) Direct Competitors
d) None of these

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What is the other name of Me Too
Strategy?

To bring a product or service to a new

geographical location is an example of
which of the wedges?

What Could Happen If A Franchisee Fails

To Conform To The Franchise Requirement?

a) The franchiser will sell the franchise to another

franchisee.
b) The franchisee is sentenced by law.
c) The franchisee will lose the franchise.
d) The franchisor will double the royalty fee
32
A wedge is a strategy to win a
_________ for your venture.

“Creative Imitation Strategy”

requires_______

a) Innovative Part
b) Either Creative Part or Imitative Part
c) Both Creative and Imitative Part
d) Neither Creative part nor Imitative Part

An Entrepreneur who enters an already

existing market is said to be
exploiting________

a) Parallel Competition Wedge

b) Customer Sponsorship Wedge
c) Partial Momentum Wedge 33
A ______ is a detailed version of the idea
stated in meaningful consumer terms.
a) Product Idea
b) Product Concept
c) Product Image

Which of the following is not a Minor

Wedge?

a) Exploiting Partial Momentum

b) Customer Sponsorship
c) Partnership Sponsorship
d) Government Sponsorship

When a person or group of people leaving

an existing firm and starting a new firm in
the same industry is called_______

a) Licensing
b) Joint Venturing
c) Market Relinquishment
d) Spin-Off 34
A ____ is the way consumers perceive
an actual or potential product

a) Product Idea
b) Product Concept
c) Product Image

What is an Opportunity Assessment

Plan?

a) A Strategy
b) A Process
c) A Policy
d) An Idea

How can a new venture take advantage of

the momentum that already exists in the
value chain?

a) By Geographic Transfer
b) By Filling a Supply Shortage
c) By putting a underutilized resource to work
d) By Government Sponsorship 35
Thankyou