MEDIA AND INFORMATION LITERACY (MIL)
INTRODUCTION TO MEDIA AND
INFORMATION LITERACY (PART 1)
• Communication, Media, and Information
• Media and Information Literacy (MIL)
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Basic Types
3. Elements
4. Communication Models
B. How Media and Information Affect Communication
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
(Cont.)
C. Similarities and Differences of Media Literacy,
Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
FORMATIVE ASSESSMENT: RECITATION
• What is
communication?
• Why do we
communicate?
• How do we
communicate?
WHAT IS
COMMUNICATION? the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions
PROCESS OF COMMUNICATION
TRANSMISSION MODELS
Lasswell’s Communication Model (1948)
Who Says What In Which To Whom With what
Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)
RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)
TRANSMISSION MODELS
Westley and MacLean’s Model of Communication
(1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)
Formative Assessment: Recitation
• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
PICTURE ANALYSIS
PICTURE ANALYSIS
How is communication affected by
media and information?
MEDIA Communication INFORMATION
Communication data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
knowledge of
specific events or
situations
FORMATIVE ASSESSMENT: RECITATION
How do you use Facebook as
a tool or medium for
communication?
How did Facebook affect or
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT: RECITATION
How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.
• The ability to recognize when information
Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
Technology • The ability to use digital technology,
communication tools or networks to
(Digital) locate, evaluate, use, and create
Literacy information.
FORMATIVE ASSESSMENT: 3 Circle Venn Diagram
Media Literacy
Technology
Information
(Digital)
Literacy
Literacy
VIDEO PRESENTATION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
What is
Media and
Information
Literacy?
What is
Media and
Information
Literacy?
FORMATIVE ASSESSMENT:
Analyze and explain this illustration.
DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION
RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION
LOOK FOR LOOK FOR
INFORMATION INFORMATION
MEDIA AND INFORMATION LITERACY (MIL)
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-
long learning skills for socializing and
becoming active citizens
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
Core Subject Title:
MEDIA AND INFORMATION LITERACY (MIL)
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media and information.
The K to 12 Toolkit (2012) by DepEd
FORMATIVE
ASSESSMEN
T: Recitation
Created by Mr. Arniel Ping using Meme Generator: imgflip
