GROUP 2

Food Best
Spot: A FREE DIGITAL
ADVERTISING WEBSITE TO AID
FOOD BUSINESSES IN MALABON
CITY

DeLeon,Yanyan
Gariando,Steven John
Mendez,Lovely
Villalobos,Ivy

1
Table of Chapter 1: The Problem And Its Background..........page 3

Conten Chapter 2: Review on Literature……………..............…page 14

tsPoints for Chapter 3: Methodology and Technical Background….....page 26

discussion

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 Introduction & Background of the Study
In recent years, Filipinos have been known as food lovers. According to a YouGov study, Filipinos are
likely to enjoy dishes from different countries. This proves that Filipinos are not selective about their food.
As time went on, Filipinos' appetite for food did not change. However, when the COVID-19 pandemic
happened, many working food businesses were affected. Not just because of the COVID-19 pandemic
itself, but these factors such as restrictions, employment and smallholders produce some effects, too (Palo
et al... 2020). As a result, food access had become limited and some people were frightened to leave their
houses. Therefore, storekeepers became reliant on food delivery platforms to serve those customers (Li et
al... 2020). If a customer orders a product, there will be a separate payment for the delivery. And it
becomes an inconvenience, but still a way for their safety. Furthermore, according to Cision, small
businesses use digital platforms (e.g. Facebook and YouTube) amid the pandemic, to engage with
consumers and; also, to improve their social media reputation as part of their business strategy, because
the pandemic limits face-to-face interaction. After months, Malacañang stated that 48 areas in the
Philippines were approved to undergo alert level 1 status. Malabon is one of them (Inquirer, 2022). That
being the case, all businesses are permitted to operate with minimum public health standards (Department
of Health). Therefore, the production of food businesses in Malabon is almost back to normal and food
delivery is still an option, but no longer necessary. However, the virus is still a thing of concern; that is why
people still wear face masks. Malabon specifically is known for its fish paste (Philippines Cities). And also for
some known food spots in a subtle way.

3
Introduction & Background of the Study
These basically are Dolor's Kakanin, Aling Mely's Carinderia, and Cocina Luna (Pastor, 2022). These food businesses
have been serving food to Malabonians and travelers for years; that is why they are famous and known for their
business names. However, there are many growing small food businesses in Malabon that are trying to compete with
those bigger competitors. According to Malabon annual report (2019), the number of new business applications
increased by 18.07 percent.
Small businesses commonly use social media to boost their digital reputation. But, it is hard to gather likes and
followers. Facebook offers its feature; social media marketing, but this is rather costly. According to a benchmark
statistical study by AdExpresso, the average cost-per-click on Facebook amounts to $0.44 or P23.0274 (Bangko Sentral
ng Pilipinas, 2022). For example, you are planning to put ads on Facebook, targeting 50 people around Malabon. If you
multiply P23.0274 by 50, you will be paying them 1151.37 peso. That would be pretty expensive for those small
businesses. Aside from social media marketing, there are known types of advertising; the personal connection, and
offline marketing. Personal connection comes at a cost much cheaper than traditional methods of offline marketing
where there is no guarantee if the target audience will ever come across the advertisement, Mr. Vatsal Rajgor said.
However, expanding connections is a tough battle for small entrepreneurs and also, for those who just started a
business. From the said situation, the researchers want to create a free web-based advertising website that is food-
business-focused. Therefore, those businesses could freely showcase their products to users.

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 Theoretical Framework

The study is supported by the theory of advertising. This theory is divided into five parts. Those are
the meditation of reality, shifting loyalties; the magic of meaning, the hidden message, and imitative
desire.
The researchers, on the other hand, will rely on one theory. The shifting loyalties were created by
Hazel W. Warlaumont. The principle discussed that advertisements create intense brand
loyalty, they also prompt customers to shift their enthusiasm and disown their current
loyalties for a relatively new brand in the market.
Since the study plans to create a free advertising website and promote it to users, in its early phase;
once it is competently publicized and becomes convenient to others, the researchers expect that the food
businesses that are not users yet, will utilize the website, because it is free and reliable. This is the result
of a new service entering the market. It becomes a haven, where it provides the features they desire.

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 Conceptual Framework

Figure 1 Circled Environment for Variables and Its Effects to Each Other

Figure 1 shows the cause and effect of advertising websites (Independent variable) to visitors (Dependent variable). After carefully checking the
internet resources, the researchers could not find any websites that had the same objectives in this study. Therefore, it concludes that users
(visitors) will become dependent on a website to provide them with information about food businesses in Malabon. Aside from that, there are
two variables mentioned above; those are moderator and mediator. In this study, user-friendliness, attractive web design, and being informative
are the moderators. Simply because they have direct effects on the customer (visitors) experience and no effects on the website itself. And
lastly, the mediator of food businesses. To explain it in simple terms, the mediators can be influenced by independent variables. The analogy
behind it, if the website existed, the food business would gain from it, and if not, they would be paying for the service called advertisement; to
promote their products. In addition to this, the mediator interconnects the dependent variable to the independent variable. In this case, the more
food businesses utilize the website, the more it becomes informative, and the website will attract more visitors. 6
 Figure 2: Input, Process, Output(IPO) Diagram

The figure 2 above shows the contents of the IPO diagram. As for input, the researchers split it into two parts: survey participants (SP)
and business owners (BO). They have their own conditions before proceeding with the process. If the SP and BO have successfully
verified, the SP will receive survey questionnaires and the BO will proceed to the interview process. The output expected for SP: (1) the
researchers should be able to know the level of their satisfaction with the service (Likert scale) and (2) how likely they are going to
promote it to their family, friends, and loved ones (Net Promoter Score). As for businesses, the researchers expect that they will fulfill the
website information. 7
 Statement of the Problem
This study aims to answer the following specific problems such as:
1. What would be the level of satisfaction of the respondents (including Malabonians and food business
owners in Malabon) for having such a website using the Likert scale? (The website is not yet published)
2. What would be the level of satisfaction of the respondents (website visitors) for having such a website
using the Net Promoter Score? (The website is available to the public)
3. What are the possible monetization options for the website?
4. What will be the options to advertise this website to the users and businesses?
5. What web technology will be used?
6. What tools are to be used?
7. How much does it cost to have your own domain name and to buy a hosting plan?
8. How does the website satisfy its users?
• Reliability
• User-friendly Interface
• Accessibility
• Security

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 General Objectives of the Study
Objectives of the Study
The general objectives of this study are: (a) to measure the level of satisfaction of the
respondents for having such website; and (b) to create a free advertising website for food
businesses around Malabon.

Specific Objectives
The specific objectives are as follows: (a) to make survey questionnaires that would measure
the level of satisfaction of the respondents for having such a website in the future and
evaluate data using Likert scale. Also, the level of satisfaction (using Net Promoter Score) of
end users once the system publicize; (b) to make a community-based website (network) that
would aid small businesses to get advertised; and (c) to make a user-friendly website wherein
you can easily search a food product and the system will provide information about the store
you are looking for.

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 Significance of the Study
To food enthusiast
To those seeking great food eateries or restaurants in the beautiful city of Malabon; with a quick visit to the said website, they will stumble on
multiple selection of Food Eateries with full information on each one, like their background, what it's most popular of, and what are the food
selections, and the address plus pointers on how to get there.

To small businesses
The website could be a great asset to any starting food businesses; as they could build up their reputation by utilizing this website. Many
customers will visit their eatery since they are shown in the categorized search results. And quite possibly, they could attract many tourists who
crave new kinds of foods. With the website, small businesses that want to connect with us could have a great advantage over their competitors.

To the journalist
Food journalism is about today’s life, culture, and current events that we work on through the pens of food. It is characterized by directly
presenting an explanation of facts or events in the spirit of Merriam- Webster without attempting an interpretation. Relevant both locally and
globally, it is suitable for many media platforms. It will speed up knowledge about town foods.

To travelers/tourists
Food tourism consists of sports that offer studies of the use and appreciation of foods, offered in any way that values the history, culture and
environment of a selected region. Through this website, each organization will be more active in processing information.

To business analyst
Companies within the meals enterprise face complicated, demanding situations with authorities regulations, strict great manipulation and
customers developing needs. To be competitive, meals corporations paint with commercial enterprise analysts to make sure they deal with every
undertaking and make powerful commercial enterprise decisions.

To future researchers
Researchers may also benefit from the importance of this study. It can also serve as a bridge to accumulate facts and it can serve them as a
construction to have a larger study. This website provides information to the majority.

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 Scope and Limitation of the Project

This project aims to develop a free advertising website wherein a visitor can search for
food best spots within the vicinity of Malabon; with information on each selection. This
could be of great assistance to everyone who seeks mouthwatering food to the

entrepreneurs themselves. All food businesses that will be displayed on

the website are only on the perimeter of Malabon City.

The information on each of the food businesses is limited to their product that is
currently on sale and a brief description of the business (e.g., business names,
addresses, and services).

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 Definition of Term
Carinderia
A type of food stall in the Philippines with a small seating capacity and serves food. Mostly located near
sideroad, school or markets.
Malabonians
People that are living inside the vicinity of Malabon city.
Social media marketing
Use a social media platform to engage their desired customers to build a brand name or increase their sales.
Theory of advertising
An explanation of the theories in advertising that have been explored or used in decades.
Food enthusiast
The type of people who are interested in or love different kinds of food.
Food small business
Businesses with less capital are thriving by selling delicious food.
Journalist
A person who writes for different publishers such as newspapers, magazines, news that are to be broadcast or
news websites. They write in order to promote or attract attention for the viewer.
Travelers / Tourists
People that are traveling to other places that are far from their homes to discover new knowledge and taste the
native delicacies in that place.
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 Definition of Term
COVID - 19
An infectious disease caused by a mutated coronavirus that started in 2019 in Wuhan, China. And affect the lives of the people around the
globe. Due to its infectious characteristics many industries in the food and beverage got depleted of their resources of income, others lost their
jobs and the economy stooped down.

Malabon City
An urbanized city in the northern part of the National Capital Region in the Philippines with 21 barangays, famous for some of their native
delicacies and heritage for instance Pancit Malabon, fish sauce, Dolor's kakanin, San Bartolome Church, and many more.

Alert level 1
Due to the pandemic caused by the COVID-19 virus authorities in the Philippines namely Inter-Agency Task Force (IATF), made five alert
levels and guidelines in the Philippines to prevent the face-to-face contact the people that may have caused the spread of the disease. Alert
level one is the lowest alert level that may be approved by the IATF in the local government unit (LGUs) but before they have been approved
the LGU's people should have a high vaccination rate and a low case of transmission rates. This level allows all ages to move around, all
establishments to be fully operational, full capacity in the public transportations, the full capacity for religious gatherings, etc, but the people
should always wear a medical face mask.

Fish paste
Made from fermented local or available fish and used as condiments in cooking.

Dolor's Kakanin
Located on barangay Concepcion in Malabon City. Famous for their different cooked native glutinous rice delicacies with different branches
in Metro Manila.

Aling Mely's carinderia

Famous in Malabon are long-standing in serving a home-cooked meal that is ready to serve for their customers.

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 Review Related Literature

Foreign Studies
According to the study conducted in Unilever in Nigeria PLC, customers are believed to be
unfamiliar with the product and services, but as soon as they learn about the benefits and
characteristics of the product and services, they are eager to check them out. If customers are
satisfied with the goods, they will buy and re-buy them, resulting in an increase in sales revenue.
There are a lot of options for advertising, however, the most common is social media. Based on
the study conducted by Manoj Timilsina, the acceptability rate of social media is steadily rising.
Social media is being used by many types of businesses as a critical tool for implementing
business and marketing strategies. The purpose of the study is to emphasize the effects of social
media in restaurants in Oulu. The major goal of this thesis is to look at the effects of social media
on business and how it influences company activity. Also, this study includes a quick overview of
social media and how it may be used for effective marketing. Furthermore, a comprehensive
explanation is provided to highlight how social media has altered traditional marketing practices.
Besides, when Mr. Tammira Lucas conducted a study, he stated that small business owners
understand the advantages of using social media as a marketing tool.

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 Review Related Literature

The purpose of his qualitative multiple case study was to explore social media marketing strategies used by five
small family-style restaurants in Maryland. Berry’s relationship marketing theory was the conceptual framework for
his study. Data collection included semi-structured interviews, documents pertaining to social media marketing
strategies, and social media pages and websites from the participating restaurants. These data were examined in
accordance with Yin’s five-step analysis approach. Key topics that emerged were (a) the most successful social
media platforms used by small family-style restaurant owners to enhance sales, (b) workers' responses to social
media marketing methods used by small family-style restaurant owners to promote sales, and (c) relationship
marketing. The implications for positive social change include the potential to increase the knowledge of future
entrepreneurs and show them how technology can help them launch and grow their businesses faster creating an
atmosphere of better customer service. However, Mr. Tamira said, small business owners who fail to implement
social media marketing strategies minimize the potential to gain new customers; thus, negatively impacting sales.
Inversely, when the corporation increases its advertising spending over the next 5 to 10 years, the consumer's
desire to buy goods and services will decrease related to rising competitive and rival products, as well as a shift in
customer preferences (Unilever in Nigeria PLC).

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 Review Related Literature
Local Studies
Just as important, there are local studies that present how marketing strategies, advertisements, and promotions affect sales growth. Firstly,
"The Marketing Strategies of Food Parks in Malabon and Navotas" by Mr. Ezekiel Jacob. The goal was to see how effective the 7Ps of food
parks were in Malabon and Navotas. The respondents from the survey, which included 350 people who dined and tried dining in any food
park in Malabon and Navotas, were assessed using the descriptive approach. The statistical treatment of the data acquired, counted, and
tabulated included frequency and percentage, Weighted-mean, T-test, and Analysis of Variance (ANOVA). Even if females are slightly larger
than males in the survey, it is possible that both sexes have an active attitude when it comes to dining out and visiting food parks in
Malabon and Navotas. The 15-25-year-old age group is the primary market segment that food parks in Malabon and Navotas must cater to.
Despite having the lowest income level, P10,000-P15,000, it was the group with the highest frequency, with 158 out of 350 sampled
respondents (45.1%). According to the findings, private employees are the most frequent visitors to food parks in Malabon and Navotas. In
terms of civil status, the study's Single respondents outnumbered the Married respondents by 228 to 350. The study shows that popular
culture is not limited to large cities. or fine eating establishments, but also Navotas and Malabon. Food parks are not a new phenomenon in
emerging towns or provinces, but their presence has altered the market, bringing severe rivalry between quick-service restaurants and fine
dining restaurants. According to the results of the survey, the only P that is classified as "effective" is the product of food parks in Malabon
and Navotas. Other Ps including place, price, promotion, physical evidence, people, and process are only "slightly successful." This
conclusion points to a significant area of improvement that food park entrepreneurs should pursue. Food taste, food preparation quality, and
food ingredients are the only three aspects of a product that the poll considers "effective." Statistical tables show that evaluating the success
of marketing tactics based on occupation and residence is not dependent on chance because the findings reveal a substantial difference
between them.
16
 Review Related Literature

Besides, the study about the impact of advertisements on the buying behavior of rural consumers in Laur, Nueva
Ecija, Philippines (Braza, et al… 2020) stated that the rural communities in the Philippines are still becoming
acquainted with modern cultures and media, despite high levels of modernization in urban areas. According to the
Philippine Statistics Authority, Filipinos aged 10 to 64 in urban areas typically watched television (97.3 percent) and
used social media to access the internet (82.5 percent). Rural areas, on the other hand, have the highest levels of
exposure to television (94.4%) and radio (74.7%), but the lowest levels of exposure to internet research and email
(52.3%). People in cities are more likely to consume both traditional and new media, such as television and the
internet. People in rural areas are most likely to use traditional media such as radio and television. However, as per
their findings, respondents believed that social media was the most successful advertising medium before television
commercials. The researchers were surprised to see that rural customers, like their urban counterparts, use social
media as their primary source of advertising. The popularity of online media usage among the younger demographic
sector indicates that they were exposed to advertisements, which supports the findings of Subbaiah and Sathish
(2017). It is believed that younger generations are more exposed to advanced technologies and are more prone to
switching from traditional media in favor of new and evolving online and digital marketing.

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 Review Related Literature

Lastly, the study conducted by Mina, J. C., & Campos, Jr, R. B. It was about the promotional mix and industry
practices of the leading fast–food industry in the Philippines. The study concluded that certain fast-food chain
restaurants used the same type of advertisement to promote their products. Direct selling, sales promotion,
advertising, and public relations or publicity were also discovered to be some of their existing promotional practices
by the researchers. According to the study's findings, fast-food chain restaurants should experiment with different
advertising strategies in order to attract more customers. Furthermore, fast-food chain restaurants should serve the
same types of items in order to attract more loyal customers while remaining distinguishably different from one
another in order to place more advertising across various modes of communication. In exchange, the researchers
recommend that they continue to innovate their product lines by incorporating features that will appeal to the
middle-income community, particularly students, as clients. Similarly, it is suggested that these fast-food chain
restaurants hold effective sales meetings and launch incentive programs for their salespeople in order to solve
problems that managers are experiencing with promotional practices. Managers should conduct inventory control
and initiate audits on a regular basis to determine which combo meals are the most marketable. Finally, the
researchers advise that the proposed strategic solutions be implemented in order to solve the store's problems.

18
 Synthesis of the Reviewed Studies

Understanding the gap of this study

The studies above provide patterns for why the researchers will pursue this study. The
proponents discovered three gaps that needed to be addressed. First, the articles, clearly stated
that businesses commonly use social media marketing as part of their business strategy. In this
study, the researchers specified that the source of the problem for small businesses is social
media marketing factors including convenience and cost of use. Remarkably, the concept of
"social media" as part of a business strategy becomes a long-winded topic. In short, the
researchers view the idea as contradictory.
Secondly, the studies above said that the internet was widely used in urban areas. Since this
study will be conducted in Malabon (which is a part of a bigger urban city), the researchers have
a clear vision that the investigation is on the right path and will produce great results.
And lastly, there are no platforms that offer free services when it comes to advertisements.
Evidently shows that the objective to create a free advertising website has a probable good effect
on its beneficiaries.
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 Synthesis of the Reviewed Studies
Web Development and Design

Method
The Web Semantic Design Method (WSDM) is a method for designing websites that makes use of
fashions to paint the informational, useful, and implemented systems of the website in detail. As
an outstanding deal of websites are setting forth a similar sort of usefulness and information, a ton
of those informational, useful and theoretical fashions are being repeated for unique endeavors
and unique projects (Sandeep et al… 2017).

Static website
The design has become a significant component in engaging consumers of websites and mobile
applications. Navigation, graphical representation, organization, content usefulness, purpose,
simplicity, and readability were the most often stated design features (Garret et al… 2016). Static
websites are the way to go for marketing and sales websites. It is also known as flat pages or
stationary pages because they are made up of unchanging items with fixed content that are placed
on web pages. Since the contents of static pages do not change frequently, the user does not need
to update the web page frequently in the name of a quality check or maintenance activity.
However, according to Cassels (2022), there is no such thing as a static website. Static websites
do require maintenance, but it's maintenance that's very easy to outsource these days. The GitHub
pages, S3/CloudFront, and many other providers will take your static files and maintain a web
server to serve them either for a very small fee or for free as a loss leader for their other services.
20
 Synthesis of the Reviewed Studies

User Interface Design

When it comes to designing, the team must think carefully about the type of user interface (for the audience) and the
color brand. One of the known user interfaces is minimalistic design. According to Omaha Media Group LLC,
minimalism in the context of design refers to the removal of all unnecessary elements of a website, from its
elements to large graphics. It divides a website into its most functional and essential elements, removing
superfluous elements that could "clutter" or "confuse" visitors. The more elements that are gradually removed
from a website without sacrificing the essentials, the closer the website gets to its minimalistic website interface design.
The Perks of minimalism in user interface design are: (1) Designing a user interface; (2) people are more likely to
examine websites that are visually appealing; (3) there is less room for mistakes; (4) a simple UI design makes it easy
to traverse a website; (5) The user is not distracted by using a simple or monochromatic color palette; (6) sites load
faster with fewer images; and (6) GIFs and animations can be distracting, so removing them makes the site more
informative. When choosing a design for your website or app, keep the following points in mind, especially if you're going
for minimalism: unless it's suitable, use a monochrome scheme or a limited color palette, and leave plenty of white or
negative space. Avoid using any ornamental things in the empty space. When choosing an image, be cautious. Use
broad, easy-to-read language that conveys the information quickly if you use a more comprehensive image. Choose a
layout that avoids squeezing a lot of text into a small space. Organizing the site with a grid system or strategically
placing an image to break up the content can help. When anything needs to stand out against the background, it might
be contrasted. Blurring the surrounding area, emboldening, and color-contrasting are all contrast techniques.
Incorporate color theory into your minimalistic design. Because most people unconsciously make decisions based on
color theory, you can establish basic principles for color combinations and harmony, which will improve the overall
reception of your minimalistic design. On the other hand, the color brand basis for many is the color psychology.

21
 Synthesis of the Reviewed Studies
Color, it is commonly assumed, informs our eyes where to look and how to interpret what they see. Color not only
draws attention, influences moods, and clarifies and highlights elements of the environment, but it also has an effect
on a participant's short-term memory. Besides that, color contextualizes what we see and helps us decide what is
important and what is not. Color is also important in marketing because it influences the creation of the brand image.
Furthermore, when people were trying to manipulate perceptions, they thought colors ideologically compatible with
those impressions were more appropriate. Consistent use of print color can help to maintain commercial value by
serving as an effective retrieval signal for meaning, which may influence purchase repetition. According to one study,
colors influence 90% of instantaneous consumer decisions, and 80% of them believe that color increases brand
awareness. Similarly, for many years, most advertisers believed that color influenced the success of a campaign and,
inevitably, the demand for the products displayed. Graphic design professionals refer to an "emotion guide" by
searching for patterns of color use and acceptance on the internet. According to this guide, there is a correlation
between the colors and the impressions (or feelings) they convey ( Halkiopoulos et al… 2021). According to
the section of this article entitled: Colors and logos of companies and products (in this section they emphasize the
meaning behind each color and how the neurophysiology interprets it and what product logo should the color be used).
Red is the most widely used color in product identification in the field. It evokes a sense of urgency, which increases
sales. It increases one's appetite for food (which is why it is often used by fast-food chains). It stimulates the nervous
system, causes an increase in blood pressure and heart rate, and increases mobility, excitement, and passion. Green
is a color that can be used in a variety of ways. It is believed to be warm and welcoming, and it elicits pleasant
emotions. It is used in stores to relax customers and raise awareness of environmental issues. Green stimulates the
brain's sense of balance, which leads to perseverance. Blue evokes a sense of security and confidence, which is why
banks, social networks, and businesses frequently use it. Purple is the ideal color for giving companies and products
prestige and elegance. It is all about problem solving, calm, and creativity.

22
 Synthesis of the Reviewed Studies
Performance
Speeding up a website is not an easy thing to do. You should be considering numerous approaches to attain great results.
According to Yahoo!, the use of an expired header in the far future affects page views only after a user has
already visited your webpage. When a person sees your site for the first time and the browser's cache is
empty, it has no influence on the number of HTTP requests. As a result, the impact of this performance boost is
determined by how frequently users visit your pages with a primed cache. (A "primed cache" already contains all of the
page's components.) Yahoo! measured this and discovered that the number of page views with a primed cache is 75 to 85
percent. By using a far future expires header, you can increase the number of components that the browser caches and
reuses on following page views without sending a single byte over the user's internet connection. Furthermore, the
loading strategy of a website affects the performance too. According to the study conducted by Saswadkar (2021), there
are two types of loading strategies; lazy loading and eager loading. Lazy loading, also known as on-demand loading,
is a technique used in web and application development to optimize a website or online content. The process
does not initially load all of the site content, but only the most important ones. It improves website performance
by loading the most important content first and delaying the rest of the page content. The remaining content is loaded
only when the user asks for it. The browser only loads a subset of the content requested by the user. As a result, the time
it takes to load the website is reduced. While eager loading, the browser will load all of the site's images and other
content at once. The browser will cache all of the content. Websites with large content files, on the other hand, tend to
load slower using this method. Eager loading is used on pages with fewer images and more textual content. Wikipedia
pages, for example, use eager loading because their pages are mostly text with a few images. In addition to the image
loading problem, the CSS sprites are part of a bigger solution to that. The CSS Sprites are a collection or set of image
files that have been combined into a single file that can be accessed by an HTML document. These images are
then used within the HTML code to display on the website. A web page with many images can take a long time to load and
generate numerous server requests. The primary advantage of using image sprite is that it reduces the number of HTTP
requests, which speeds up the heap time of the website. The images also load faster, making it easier to switch from one
image to the next. CSS sprites provide the following advantages: they reduce the number of HTTP requests, overall
picture size, loading time, and versatility. CSS sprites have the following disadvantages: longer creation time, longer
maintenance time, and fewer SEO-friendly (GeeksforGeeks). 23
 Synthesis of the Reviewed Studies
Website hosting and buying a domain
To publish a website, a user should find a web hosting that is suitable for a traffic load and an identifying name for a web.
According to Domantas (2022), web hosting is a service that makes websites available across the internet. When you
purchase a hosting package, you are renting space on a real server to store all of your data. On the other hand, a web
domain name, in particular, is a replacement for the Internet Protocol (IP) address. For example, we may replace
[Link] with a domain name like [Link] (Beckert, 2021).

Software development life cycle

To develop a high-quality system, the team needs a set of guidelines. Software planning management provides a
technical starting point on how to implement software procedures, and this is propagated in the company interaction
procedure. The software development life cycle offers models that can guide a team to success. First, is the waterfall
model; it is a classical model and serves as the baseline of all other models. Second, the iterative waterfall repeats
the project model which is divided into small parts, and it allows the developer team to go in attendance and
quickly for their goal and get valuable feedback from users. Third, the evolutionary process models are the iterative
type models. Using this model the developer can develop increasingly more complete software over time, rather than
trying to create a single finished product. Fourth, the spiral model attempts to bring together key aspects of some other
prominent models (namely the waterfall, incremental, and evolutionary prototyping, lastly, the V-shaped model process
steps are bent upwards during the coding phases to form a typical V-Shape. This model can be considered an extension of
the waterfall model. As testing is one of the important parts of software development the emphasis is more on testing in
V-shaped models (Rather et al… 2015).

24
 Synthesis of the Reviewed Studies

Cookies and Privacy Policy

The team should also consider the cookies and data privacy concerns of a country. The GDPR is primarily associated
with Republic Act No. 10173 of the Philippines, also known as the "Data Privacy Act of 2012." (hence DPA).
Although there is no similar provision in the DPA regarding the use of cookies as an identifier, the definition
of personal information in Section 3(g) of RA 10173 is broad enough to include the use of cookies. As a
result, data processors or controllers in the Philippines who collect and/or process personal information may be held
accountable if they do not obtain the consent of their users. Persons who process personal information without the data
subject's consent or without being authorized under the DPA or any other existing law face imprisonment for one (1)
year to three (3) years, as well as a fine of not less than Php 500,000.00 but not more than Php 2,000,000.00 (Disini et
al… 2022).

Security and Vulnerabilities

The internet continues to develop, and web-based assaults are on the rise. In terms of website security, you should be
aware of certain security issues such as MIME sniffing, also known as content sniffing, which is the practice of inspecting
byte-stream content in an attempt to deduce the file format of the data contained within it, but this type of issue can be
avoided with X-Content-type-options, clickjacking, an attack that tricks users into thinking they are clicking on one thing
when they are actually clicking on another. Cross-site scripting is a sort of injection in which malicious scripts are
injected into otherwise innocent and trusted websites (Yulianton et al… 2020).

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 Methodology and Technical Background

Research Design

Since this study will provide a practical solution to the current societal problem (there
is no free advertising website here in Malabon), the researchers will use applied
research to accomplish this study. Specifically, the action research.
As for gathering information, the researchers will use two methods: the interview
process and the dissemination of survey questionnaires using Google forms.
As for participants, the researchers will randomly select them in a sample size (with
the use of the Lynch formula and 30% of it will be utilized as instructed by the
professor) from a population set (Malabon population). However, participants are
divided into two categories: Malabonians and food businesses. The same formula will
be used, however, food businesses will have their own population set.
After the data were collected, the researchers will analyze those using the Likert scale,
net promoter score (NPS), and central tendency (including mean, median, and mode).

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 Methodology and Technical Background
Sources of Data

Population and Participants

The respondents of this study will be the residents of Malabon City Government, who as of the 2015 PSA census have a
total population of 365,525 according to the Malabon City Government website's 2019 annual report. The researcher
used the Lynch Formula with a 95% level of confidence and a 30% population proportion to calculate the sample size of
the respondents.

Where: n = (NZ²)(p (1-p))

N = Population
Z = Confidence interval level
p = Proportion

As a result, 323 individuals will be randomly selected to participate in this study.

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 Methodology and Technical Background
Local of the Study
The study will take place in the Malabon City area. And, the proponents plan to distribute the survey
questionnaires to Malabonians and local small food businesses. Malabon City has 21 barangays divided
into 1,571.40 hectares with a population of 365,525 people (Malabon City Annual Report, 2019). This
location was chosen by the proponents to provide them with the most accurate information.

Research Instruments
The researcher will be using qualitative and quantitative approaches to statistically measure the
gathered data collected through questionnaires and surveys. Afterward, they generalized it to
incorporate a group of individuals (Babbie, 2010).
As for survey questionnaires, the researcher-made questionnaires are created via Google forms and
intend to use a Likert scale. To give Malabonians respondents answer options ranging from one to five.
For them to easily identify what is suitable for their responses (QuestionPro, 2022). The researchers
will also use the Net Promoter Score to know customer satisfaction and to predict future visitor growth.
It has zero to ten scale options.
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 Methodology and Technical Background
Data Case Analysis
To acquire information for the planned system's assessment, the proponents used a survey questionnaire. The mean
formula was used to get the average degree of satisfaction, and the standard deviation was utilized to assess the variance.
The survey form was analyzed using a 5 - point Likert Scale. A Likert scale is a rating scale used to evaluate and assess
views, attitudes, or actions. It is commonly used in survey research because it quickly operationalizes personality
characteristics or perceptions. The following are the weights assigned to the 5 - point Likert scale method.

Table 1
Likert scale
Rate Verbal Interpretation Range

5 Very Satisfied 4.3 - 5.0

4 Satisfied 3.5 - 4.2

3 Neutral 2.7 - 3.4

2 Unsatisfied 1.9 - 2.6

1 Not Satisfied at all 1.0 - 1.8

The interval in this is computed as where 5 is the highest rate and 1 is the lowest rate used in the Likert scale in this study.

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 Methodology and Technical Background

Above is the formula for mean, which is the best measure of central tendency.
Where
mean
= summation of the scores
N = population
 

 
The above formula is for standard deviation, which measures the variation or dispersion between
values in a set of data tendencies.
Where
= standard deviation
= each value from the population
mean
N = population
 
 

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 Methodology and Technical Background
Figure 3
Agile Model

Note. Model Used in Developing the System

The proponents used an Agile method in finding the solution to the problem in the advertising platform of Malabon city’s food
businesses.

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 Methodology and Technical Background
The Agile approach was commonly used in software engineering for the success of the project. The use of the agile
approach in the process of developing the website is divided into separate phases sequentially.

Requirement Analysis
The researchers will acquire information regarding the Food business's brief background, system, and operation. They
conducted interviews with food industry owners and discovered relevant information on the internet that may support their
findings.

System Design
During this phase, proponents collaborate to come up with a solution that will meet the study's objectives.

Implementation
During this phase, coding will take place. Proponents gather all of the material required for the technical implementation
of the website, as well as any additional references that might serve as a guide.

Testing
In this phase, the new advertising platform will be tested; faults must be reported and recorded; and possible reevaluation
and return to phase one may be required.

Deployment
In this phase the Advertising Platform has been completed, As a result, everything is ready, and any food business may
contact the supporters to incorporate their brand into the platform.

Maintenance
Food businesses are using the new advertising platform. If a problem or difficulties develop, the proponents must
update the system and contact the firm. Returning to phase one may cause major problems.
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 Methodology and Technical Background
Ethical Considerations

The researchers will carefully consider the following:

Since the researchers have started working on this project, many works of other researchers have been mentioned in this
study. The researchers are mindful of others' work; therefore, citations are everywhere in this study. As respect and
avoidance of plagiarism.
This study planned to disseminate the survey questionnaire using Google forms. Before the participants answer every
question, the researchers will make sure that there is an introductory sentence for them to read and understand the
contents of the survey. And to ensure the anonymity of participants, the researchers have decided not to collect identifying
questions such as email addresses, names, and phone numbers.
Also, the researchers will inform them that this is a voluntary survey and they have a right to not continue providing
information whether during or before answering the survey. The data collected is stored in a Google drive and has its own
email address (with a strong password).
The researchers will also activate two authentication methods to ensure the confidentiality of raw data provided by the
participants. Only the four researchers could access the email.
Henceforth, the research will be conducting interviews with business owners to properly discuss the function, policies,
terms, and conditions of the website. It was planned to provide two physical papers stating all resources that are needed
and also, signatures for both parties.
The researchers will ask for consent for the following: (1) if the logo of the business is okay to upload on the website since
the website will generate income through ads later in the future; the researchers should be aware of copyright
infringement; (2) the physical address, since this is considered as a piece of personal information, the researchers should
ask for the consent before posting it on the website; (3) photo of their products and its information, the following
information is not owned by the researchers, therefore, should ask for permission before uploading it on public, and (4) the
business owner's name because it is a piece of identifying information.

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 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 4
Landing Page

34
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 5
Search Engine

35
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 6
Search Result

36
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 7
Search Results and Its Information

37
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 8
Detailed Information of the Selected Food Store

38
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 9
Zoomed Photo

39
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 9
Zoomed Photo

40
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 9
Zoomed Photo

41
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 10
Blog

42
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 11
Statistics

43
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 12
How to Use

44
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 13
About Us

45
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 14
Developers

46
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 15
Privacy Policy

47
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 16
Terms and Conditions

48
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 17
No Internet Connections

49
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 18
Backend Architecture

50
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800
Figure 19
Service Design (Early Phase)

51
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 20
Service Design (Known)

52
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 21
Identify Users Algorithm

53
 Methodology and Technical Background
Proposed System Framework
User Interface Design (Screen size of 1280x800

Figure 22
Ways of Promoting FBS

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Do you have
any
questions?
Send it to us! We hope you learned something
new.

55