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Nestle Case Study

Nestle is a leading food and beverage company that targets all demographics from children to professionals with products like cereals, chocolates, coffees and more, and utilizes digital marketing strategies on platforms like Facebook, Instagram and its website to promote brands and campaigns. An analysis of Nestle's industry shows strengths in its global presence and research but also weaknesses in relying on commodity products and potential threats from pricing competition and environmental concerns.

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akshay iyer
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92 views22 pages

Nestle Case Study

Nestle is a leading food and beverage company that targets all demographics from children to professionals with products like cereals, chocolates, coffees and more, and utilizes digital marketing strategies on platforms like Facebook, Instagram and its website to promote brands and campaigns. An analysis of Nestle's industry shows strengths in its global presence and research but also weaknesses in relying on commodity products and potential threats from pricing competition and environmental concerns.

Uploaded by

akshay iyer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Case Study

on

Presented by
Team Agventure
Introduction
• Nestle India has a significant presence in the
FMCG sector.
• the largest food and beverage brand in the
world by revenue.
• Nestle’s targeting and positioning strategy
have played a key role in establishing itself
all around the world.
Nestle’s Target Audience

It covers audiences beginning from 2-year-olds to working-class professionals.

A Demographics-wise Breakdown of Nestle’s Offerings

Demographics Products

Kids Ceregrow, Koko Krunch, Lactogrow

Working Professionals and above Nescafe, Sunrise, Protein Products

General Audience KitKat, Maggi, Milkmaid


Nestle’s Digital Marketing Strategies
Nestle’s Social Media Marketing Strategy
Facebook and Instagram
Marketing Campaigns of Nestle

A Campaign for the Youth: Karne Se Hee Hona Hai


A Caring Campaign: Poora Poshan Poori Tasalli
A Campaign for Maggi lovers: Meri Maggi
Nestle’s Website Overview
Search Engine Optimization (SEO)
Backlinks
Ask Nestle Campaign
SWOT OF THE INDUSTRY

Strengths Weakness
• Consumer staples : no matter the financial situation • Overly reliant on commodity products with limited
of the individuals, food and drinks will always be progress on the value-added chain.
demanded • It has to respond to market trends through product
• Unmatched research and development capability replenishment, new product introductions and
consumer targeting.
• Ability of innovation.
• Many similar products in the market, make them
• Strong geographic presence compete in price
• Environmental sustainability efforts • Ultra-Processed food is really criticized nowadays
• Ownership of some of the most recognizable • Contaminated food recalls
brands in the world.
• Clear and accurate labelling
• Transparency in material sourcing.
Opportunity Threats
• With the economy strengthening, the industry’s • Consciousness about the environment
future looks bright.
• Pricing competition is seen as a major industry
• Worldwide recognition and expansion (189 challenge
countries).
• Under-utilization of social media inside this era of
• Growing number of small Silicon Valley based millennials
food startups.
• Increased competition in the beverage and food
• Growing ready-to-drink (RTD) tea and RTD coffee industries
markets.
• The price of coffee beans could significantly rise
due to major weather disasters
SEGMENTATION OF PRODUCTS

• Bottled water
• Animal feeding
• Infant feeding
• Drinks
• Cereals
• Chocolates
• Out of home
• Healthcare nutrition
• Dairy products
• Ready meals
Conclusion

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