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Service Marketing Mix: Understanding 7Ps

This document discusses the service marketing mix, also known as the 7Ps. It introduces the elements of the service marketing mix - product, price, place, promotion, people, physical evidence, and process. The learning objectives are to define the service marketing mix and its elements, provide examples of each element, analyze a service provider using the 7Ps framework, and create an output presenting this analysis. An assignment is given for students to find a service provider and identify how it uses the 7Ps in its marketing. References are also provided.

Uploaded by

Sabillon Jennivel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Topics covered

  • service marketing objectives,
  • service marketing outcomes,
  • service marketing importance,
  • service marketing metrics,
  • service marketing analysis,
  • pricing strategies,
  • service marketing practices,
  • service marketing concepts,
  • service provider examples,
  • service quality
107 views15 pages

Service Marketing Mix: Understanding 7Ps

This document discusses the service marketing mix, also known as the 7Ps. It introduces the elements of the service marketing mix - product, price, place, promotion, people, physical evidence, and process. The learning objectives are to define the service marketing mix and its elements, provide examples of each element, analyze a service provider using the 7Ps framework, and create an output presenting this analysis. An assignment is given for students to find a service provider and identify how it uses the 7Ps in its marketing. References are also provided.

Uploaded by

Sabillon Jennivel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Topics covered

  • service marketing objectives,
  • service marketing outcomes,
  • service marketing importance,
  • service marketing metrics,
  • service marketing analysis,
  • pricing strategies,
  • service marketing practices,
  • service marketing concepts,
  • service provider examples,
  • service quality

MODULE 1 – INTRODUCTION TO SERVICE MARKETING

Topic 2: SERVICE MARKETING MIX:


ELEMENTS IN RENDERING QUALITY
SERVICES

PREPARED BY: CATHERINE B. BOLINTIAM, REB, LPT, PhD


INTRODUCTION
To understand the services marketing mix framework, it’s necessary to understand
the nature of services. In terms of product, with services there is scope for
customizing the offering as per customer requirements so the customer encounter
assumes particular significance. Pricing of services is tougher than pricing of goods
because in the case of services there are attendant costs–such as labor and
overhead costs–that also need to be factored in. Since service delivery is
concurrent with its production and cannot be stored or transported, the location
of the service product assumes importance. Since a service offering can be easily
replicated, promotion becomes crucial in differentiating a service offering in the
mind of the consumer. The essential elements of product, promotion, price and
place remain in service the service marketing mix, but three additional elements–
people, physical evidence and process –are included to the 7Ps mix.
LEARNING OBJECTIVES
At the end of the topic, students should be able to:

• Define service marketing mix and the elements (7Ps) composing it;
• Determine the examples of the 7Ps;
• Share the essence of the 7Ps of the featured service provider; and
• Submit an output based on the service marketing mix.
PRESENTATION OF ASSIGNMENT
SERVICE MARKETING MIX
SERVICE MARKETING MIX: 7PS
SERVICE MARKETING MIX: 7PS
SERVICE MARKETING MIX
SERVICE MARKETING MIX
SERVICE MARKETING MIX: PLACE
SERVICE MARKETING MIX:
PEOPLE
People are a defining factor in a service
delivery process, since a service is
inseparable from the person providing
it. A restaurant is known as much for its
food as for the service provided by its
staff. The same is true of banks and
department stores. Consequently,
customer service training for staff has
become a top priority for many
organizations today.
SERVICE MARKETING MIX:
PROCESS
SERVICE MARKETING MIX:
PHYSICAL EVIDENCE
ASSIGNMENT
 Find a service provider and identify the presence of the elements of
service marketing mix (7Ps).
 Submission shall be August 30, 2021 which will be attached in an
assigned link.
 Output may be in the form of powerpoint, audio video (mp4)
presentation.
 A rubric shall be included for reference and utilization for grading the
student.
REFERENCES
Bhasin, Hitesh (2021). Service Marketing Mix – 7 P’s of marketing. Retrieved from
https://www.marketing91.com/service-marketing-mix/

Lumenlearning.com (2021). Marketing Mixes for Services. Retrieved from


https://courses.lumenlearning.com/boundless-marketing/chapter/marketing-mixes-for-services/

Zeithaml, V.A., Bitner, M.J., Gremler, D.D. (2018) Services Marketing: Integrating Customer Focus Across the Firm
with Connect Access.(7th ed.). New York: NY. McGraw-Hill Education. ISBN: 978-1260051988

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