Different Principles, Tools, and
Techniques: SWOT and TOWS
Analysis
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Opening Prayer
Oh God Almighty, behold us
your loving children, offering
You today our works and studies.
Help us Dear Lord to be obedient
to our teachers, to be kind to our
classmates and to be diligent in
our studies. May You always
grant us the courage to follow
Your way. Amen.
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TRUE OR FALSE…
1. SWOT and TOWS
Analysis don’t share the
same focus because it is a
different tool.
FALSE
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TRUE OR FALSE…
2.Analyzingtheexternalandint
ernalenvironmentcanbeusedt
ostrategizedfor the whole
organization.
.
TRUE
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TRUE OR FALSE…
3. TOWS Analysis matches
up the internal factors and
external factors.
.
TRUE
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TRUE OR FALSE…
4. SWOT Analysis is use to
assess organization’s current
position.
TRUE
.
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TRUE OR FALSE…
4. The SWOT emphasizes the
external environment while the
TOWS emphasize
the internal environment.
TRUE
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FACT…
“Every day the world is changing. New
competitors enter the marketplace,
governments change their regulations, and
new technologies disrupt established
markets.”
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What is SWOT Analysis?
Let’s find out!
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SWOT is…
⊸ A standard analysis tool that helps to
assess the factors (internal and external)
that affect the business. SWOT stands for
Strengths, Weaknesses, Opportunities, and
Threats.
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SWOT is..
an extremely useful tool to assess the organization’s
current position and its primary objective is to help
an organization understand all the factors involved in
making a business decision.
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SWOT DEFINITION…
1. Strengths: 2. Weaknesses :
⊸ are the internal ⊸ are also internal
factors of the SWOT factors of SWOT
Analysis. These are Analysis. These
the things that your weaknesses are
organization does company
particularly well, or characteristics that
in a way that place a company at a
distinguishes you disadvantage relative
from competitors. to others. .
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SWOT DEFINITION…
3. Opportunities: 2. Threats :
⊸ are the external ⊸ on the other hand are
factors of the SWOT the external factors
Analysis that may that could cause
affect a company’s trouble for the
performance company in the
positively. future.
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TOWS Analysis…
SO situation: Maxi-Maxi WO situation: Mini-Maxi
strategy: strategy:
⊸ It is maximizing both ⊸ It attempts to minimize the
strengths and weaknesses and maximize the
opportunities. How opportunities. How can the
can the company use company use their
its strengths to take opportunities to overcome the
advantage of the weaknesses that they are
opportunities? experiencing?
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TOWS Analysis…
ST situation: Maxi-Mini WT situation: Mini-Mini
strategy: strategy:
⊸ It aims to maximize the ⊸ It aims to minimize
strengths of a company both weaknesses and
while minimizing the threats. How can the
threats through strengths. company minimize its
How can the company take weaknesses and avoid
advantage of its strengths to threats?
avoid real and potential
threats?
⊸
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SWOT & TOWS in Context
⊸ As you can see, the SWOT comes first
and helps you to summarize your
research. The TOWS follows, helping
you to identify and select one or more
strategy to pursue.
⊸ We mentioned that the TOWS is built
from the SWOT. So how does that
work? It works by taking each box
from our SWOT and using them to
form the TOWS
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Implications of Market Pricing
The color coding is used to show how
desirable a particular strategy will
likely be. Green will, in general, hold
the most desirable and positive
strategies. Red indicates strategies that
are formed from only negative factors.
Yellow indicates strategies formed
from a combination of positive and
negative elements.
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The TOWS matrix is a strategic analysis tool.
It works by taking the output from your SWOT
analysis as its input. The TOWS then
combines all internal and external factors to
generate a list of strategic options for you to
consider pursuing.
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Thanks!
Any questions?
You can connect with me at Mary Ann Balmes Orio Fb
