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Distinguishing Advertisement From Propaganda

The document distinguishes between advertisements and propaganda, defining advertisements as notices aimed at informing the public about products, while propaganda spreads beliefs or opinions, often using misleading information. It outlines common propaganda techniques such as bandwagon, plain folks, and testimonial. Examples of advertisements and propaganda techniques are provided to illustrate these concepts.

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Jayson Lambanicio
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99 views14 pages

Distinguishing Advertisement From Propaganda

The document distinguishes between advertisements and propaganda, defining advertisements as notices aimed at informing the public about products, while propaganda spreads beliefs or opinions, often using misleading information. It outlines common propaganda techniques such as bandwagon, plain folks, and testimonial. Examples of advertisements and propaganda techniques are provided to illustrate these concepts.

Uploaded by

Jayson Lambanicio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

DISTINGUISHING

ADVERTISEMENT
FROM
PROPAGANDA
Guessing Game

ADVERTISEMENT
OR
PROPAGANDA?
“Sleep soundly, be
happy, live forever….
CONVI, Portable Bed &
Mattress” available at
all SM stores including
Cebu and Iloilo
LOSE WEIGHT WHILE
SLEEPING. THANKS TO THE
SURPRISING POWER OF
BIOTIC SAUNA PAJAMA TO
ELIMINATE HEAT. SIMPLY
PUT ON BIOTIC SAUNA
PAJAMA AND YOU WILL GET
RID OF YOUR EXCESS FATS
DON’T BE LEFT
OUT. JOIN THE
HEALTHY Peak of
GENERATION Health
AND TAKE
Hi! I’m Gloria Glitters,
the star of Life Goes On.
I drink only
No-Cal Juice. You
should, too.
What does the first advertisement tell
us?
Is it written for the purpose of
informing?
What does the advertisement want
the reader to do?
An advertisement is a written or
printed notice intended to make
something known to the public;
especially a printed notice in a
newspaper or other print media.
A propaganda is the spreading of a
belief, opinion, or action considered
wholesome by a particular group. It
can also be the spreading of
teachings and beliefs as an effort to
give truth
and information that is partly or
wholly untrue. Most advertisers use a
propaganda to make their products
attractive.
Common ways or means of
propaganda:
1. Bandwagon
People are urged to use a product
or join an activity everyone else is
doing. The propagandist appeals to
our
desire to be like the rest and builds on our
fear of being different from others.
2. Plain Folks
A technique where consumers are
encouraged to use a product because it is
what “folks at home” are using.
3. Testimonial
It is a technique where a product is
endorsed by a well-known personality to
make it acceptable.
Tell what way or means of propaganda is
used.
1. “All beautiful people wear GLOW
cosmetics”
– Liza Soberano, Actress
2. Rule others with your thought!
Join the Mind Over Mind Club!

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