SUMMER TRAINNING PROJECT REPORT ON

MANAGING, AND EXHICUTION POLICIES IN SALES AND

MARKETING DEPARTMENT undertaken at
“AASHMAN FOUNDATION”

Submitted in partial fulfilment of the requirements for the

award of the degree of BACHELOR OF COMMERCE
to
Guru Gobind Singh Indraprastha University, Delhi

Under the Guidance Submitted by

of
Kajol
Sakshi Bhawnani
Kumari
BCOM(H)-V
Faculty, KCCILHE
Enrollment No.
04127488819
Batch 2019-22

KCC Institute of Legal and Higher Education, Greater Noida

Affiliated to GGSIPU (Guru Gobind Singh Indraprastha
University),
Dwarka, New Delhi – 110037
 UNDERTAKING
BY THE STUDENT I KAJOL KUMARI 04127488819 student of BCOM(H)-
V Semester, Batch-2019-22 of the KCCILHE, Gr Noida hereby declare that
the Summer Training Project Report titled “SUMMER TRAINNING
PROJECT REPORT ON MARKETING AND SALE ASHMAAN
FOUNDATION is an
original work and the same has not been submitted to any other Institute for
the award of any other degree. A presentation of the Summer Training Project
Report was made on 15th November 2021, and the suggestions as approved by
the faculty were duly incorporated.
Date: Signature of the student

Student This is to certify that as per best of my belief, the Summer Training
Project Report titled “SUMMER TRAINNING PROJECT REPORT ON
MARKETING AND SALE ASHMAAN FOUNDATION is a bona fide
research work carried out by Kajol Kumari 04127488819, student of
BCOM(H), KCCILHE, Greater Noida, in partial fulfilment of the
requirements for the award of Bachelor of Commerce.

Date: signature of the faculty

guide
Acknowledgement

With great pleasure, I would like to extend

my sincere gratitude and thanks to my
parents for their sincere support they have
given me.
I would also like to thank the members of
ashman foundation For the care and
support they gave me during my internship
program. I again thank my manager and
regional manager for all the support and
project knowledge.
I am extremely grateful to my department
staff members and friends who helped me
in successful completion of this internship.
 TABLE OF CONTENTS

S No Topic Page No
Chapter Plan
1 Chapter I: Introduction 5-6

1.1 Objective of the study 7

1.2 Review of Literature 8-9

1.3 Research Methodology 10

1.4 Limitations of the Study 11

2 Chapter II : Profile of the Organisation 12-18

3 Chapter III: Analysis and Interpretation of Data 19-34

4 Chapter IV: Conclusions & Recommendations 34-41

5 Bibliography 42
Introduction

The internship opportunity I had was a great

chance for learning as well as professional
development. I was officially appointed to work
in the sales and marketing department. My
work was to manage the sales and marketing
department and planning, managing as well as
reaching to the potential customers as well as
the donors. Planning involved creating
attractive projects to encourage the donors, and
also figure out the ways to reach out to the
potential customers for the products made by
the women of the NGO.
A sales process is a set of repeatable steps that
a sales person takes to take a prospective buyer
from the early stage of awareness to a closed
sale. Typically, a sales process consists of 5-7
Preparation, Approach, Presentation, handling
objections, Closing, and Follow-up.

Simply put, it is a potential from realizing they

have a need for a product to making an actual
purchase.
And since the sales process is a journey for a
prospect, it is a roadmap for a sales person. Not
to be confused with a sales funnel.
A is a visualization of all the active sales
activities and interactions between a prospect
and a business. Think of it as a hypothesis that
illustrates a customer’s journey toward a
purchase.

While most sales teams are aware that they go

through a similar process, not many of them
decide to outline and standardize the process,
leaving it all up to individual sales reps to
decide what steps to take and when.
The logic is quite clear: as long as salespeople
Marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.
Target market Describe the audience in detail. Look at the market’s
size, demographics, unique traits, and trends that relate to demand for
the
business.
Competitive advantage Describe what gives the product or service an
advantage over the competition. It might be a better product, a lower
price, or an excellent customer experience. Sometimes, an
environmentally friendly certification or “made in the INDIA” on
your label can be an important factor for customers.
Sales plan Describe how we’ll literally sell your service or product to
our customers. List the sales methods we’ll use, like retail, wholesale,
or your own online store. Explain each step to our customer takes
once they decide to buy.
Marketing and sales goals Describe our marketing and sales goals for
the next year. Common marketing and sales goals are to increase
email subscribers, grow market share, or increase sales by a certain
percent.
Marketing action plan Describe how we’ll achieve our marketing and
sales goals. List marketing channels we’ll use, like online advertising,
radio ads, or billboards. Explain our pricing strategy and how we’ll
use promotions. Talk about the customer support that happens after
the sale. The federal government regulates advertising and labelling
for a number of consumer products, so make sure your advertising.
Budget Include a complete breakdown of the costs of our marketing
plan. Try to be as accurate as possible. We’ll want to keep tracking
our costs once we put our plan into action.
Objective of the study:

The objective of the report is to assess the efficiency and

performance the NGO for that there are some objectives
of which are described as under:
To find the potential customer and donors
Promotion of the NGO.
Collaboration with the other brands and platforms.
Generating revenue
Review of literature
Depending on the organization, sales and
marketing may make up one department. They
are the arm of the company that works to drive
profits and revenue for the organization by
selling products or services.

The marketing team focuses on creating

messaging and related collateral to drive interest
in the company's product or service offering.
This may include hosting webinars or attending
industry events. The leads that they generate are
handed over to the sales team, who executes a
specific strategy to close the deal. To be most
effective, the sales and marketing teams should
have a close relationship.

Purpose
The study seeks to explore the antecedents and
implications of collaboration between sales and
marketing and further to identify whether there
are benefits in terms of business performance of
improving collaboration between sales and
marketing.

Design/methodology/approach
Three exploratory case studies and a review of
the literature are used to examine the antecedents
to collaboration between sales and marketing.
The case studies allow this fuzzy and undefined
area to be clarified and existing theories to be
empirically tested.

Findings
The study identifies that there are three types of
and that there is a positive correlation between collaboration between
sales and marketing, and improved business performance.

Research limitations/implications
The limitations of this study are that it is qualitative in nature and the
conceptual framework needs be tested through a large ‐scale survey. In
addition, the study considers only large UK organisations and,
therefore, future research should consider expanding the study to
overseas organisations.

Practical implications
There appears to be an established relationship between the level of
collaboration between sales and marketing and business performance.
Further, the attitude of senior managers to improving coordination is
critical to influencing collaboration between sales and marketing.

Originality/value
This study contends that sales and marketing need to collaborate
rather than integrate and uses exploratory case studies to support the
development of the framework.
 [Link]. [2005] The findings of the study by Conklin (2005)
showed that there was a strong positive correlation between customer
satisfaction and the quality of services offered by the institution. Of
the 134 respondents involved in the study, 91.27% exhibited greater
satisfaction when they perceived the services offered to be of high
quality. With respect to marketing strategy, a significant proportion of
the respondents (83.91 %) indicated that the marketing strategy used
by the organization is very important to determining satisfaction. In
these two instances, customer satisfaction was measured against the
two variables as a dependent variable. That is to say that it was
postulated to depend on marketing strategy and quality of services.
Study on customer satisfaction is the research done by Conklin (2005)
investigating the relationship between customer satisfaction and
loyalty. The researcher gives a comprehensive approach with a
systematic methodology, which aims at exploring the concept of
customer retention with respect to various aspects of customer
satisfaction like quality of services (that is, reliability of the services,
responsiveness of the business to customer needs and assurance) and
the marketing strategy adapted by the organization (promotional
tactics and the channels used among other aspects).

[Link]. [2005] Research studies that have investigated customer

satisfaction in various fields are also explored. Moreover, the trend in
the literature indicates that the number of research studies exploring
customer satisfaction in these fields steadily increasing. This is
probably due to the increasing need for information by the business
organization arising from the heightened competition. Businesses
want to know ways of staging their competition to assert their
presence in the market. This is very important, as knowledge
regarding customer satisfaction should enhance customer care
services by providing the customer service practitioners and sales
personnel in these institutions with information that can make
planning a better exercise. This knowledge should in the end lead to
optimal customer satisfaction.
 [Link] and Plepys. [2003] On another perspective, the researcher
also subjected customer satisfaction to analysis as an independent
variable. Here, the dependent variable was the customer loyalty. Since
the researcher also wanted to establish if there was any relationship
between satisfaction of customers and their loyalty, he subjected the
data collected to this analysis. The findings of the analysis pointed to
a strong positive relationship between the two variables. The
researcher therefore managed to derive a string of correlations leading
to customer satisfaction. The implication of this study is that customer
satisfaction as a fundamental aspect of business and welfare
economics of consumer behavior should be understood as a process.

[Link] G & Souitaris V. [2007] In 2007, Balabanis G and

Souitaris V conducted a related research though their research aimed
at investigating the extent to which segmentation and differentiation
strategies could be used to create increased customer satisfaction in
online businesses. Their sample was drawn from UK grocery online
buyers. Since consumer behavior is diverse, the researchers classified
their respondents as either experiential or goal-oriented. Their
findings showed that each group of consumers required different
approach to achieve satisfaction. However, they found out that both
groups exhibited more loyalty when satisfied with the services
provided.
5. Tang & K M Bougoure. [2007] As a component of the
contemporary business model, corporations and business
organizations customarily examined the consequences of changes in
customer satisfaction on sales volume and customer retention (Tang
& K M Bougoure 2007). Tang & K M Bougoure (2007) posit that
there is an integral link connecting customer satisfaction and service
quality, a link which cannot be doubted. The two researchers make an
observation, which concurs with what Bates and associates (1995)
had observed in their study. The two research associates observe that
for a better business standing in the market and better performance,
the business should aim at providing an excess of the satisfaction
customers expect out of the services (Tang & K M Bougoure). This
gives an organization’s marketing department and customer service
departments a fundamental challenge.
6. Kersnik J. [2008] The study by Kersnik J (2008) revealed that
about 58% of the respondents who were satisfied with the current
health care system would only choose any other system if it offers a
better satisfaction than what they currently get. This is a very
important point for a business manager to note. If the business cannot
offer a better satisfaction to the consumer out of a desired change in
the customer service, it would do well by maintaining the level of
satisfaction being given to the customers. Finally, since the most
powerful determinant of ultimate customer satisfaction with the health
care system in Slovenia was revealed as the patient’s satisfaction with
the services offered by family physician, family health care systems
must be included as integral part of health care planning in the
[Link] J (2008) carried out an investigation into the
determinants of customer satisfaction in a reformed healthcare system
in Slovenia. Customer satisfaction is a vital tool for operation of any
business in all industries. In the health care system, Kersnik J (2008)
notes, the satisfaction of the customer is defining to the customer’s
choice of family physician. The research used postal survey to
conduct the research with a response rate of 84%. This response rate
is statistically sufficient to represent the opinions of the targeted
group. Since the objective of the study was to determine the customer
satisfaction in the reformed health care system in Slovenia, the results
of the survey study indicated that the choice of health care services
provider even in the reformed system is anchored on the satisfaction
of the customer.
7. Cooper. [2008] observes that because of this knowledge about
customer satisfaction with the services of doctors and nurses in the
field of health care services, it should therefore help in strengthening
the complex intermarriage of various variables across the board with
respect to satisfaction of the consumers in the healthcare industry. He
further observes that consumer satisfaction will eventually lead to job
satisfaction in the service providers. Put in the business setting of any
other industry, what this implies is that when the customer is satisfied
and the organization’s employees are made aware of the fact, they too
are motivated and hence become satisfied with their job; satisfaction
of one is dependent on satisfaction of the other in one or more ways.
It in part therefore stresses the significance of involving the
employees in the employee satisfaction [Link] study carried out in
Germany (Bates et al 1995), revealed that there is a complex
interrelation between job satisfaction of doctors and the end user –
customer satisfaction which again in turn is intermarried with
improved customer loyalty, retention, employee compliance,
continuity and eventually better outcomes. These findings also are in
agreement with the findings of Cooper (2008).
8. Nusair & Kandampully [2008] Online businesses that deal with
clients in a virtual world would wish to know the satisfaction of their
customers. This is the basis of the research article by Nusair and
Kandampully (2008) which sought to establish the factors that
influence customer satisfaction in online business platforms. Nusair
and Kandampully (2008) conducted a survey of travel websites with
respect customer satisfaction. The objective of their research study
was to establish the relationship of various customer satisfaction
dimensions and then attempt to investigate if the customers of the
analyzed websites are actually satisfied. The researchers provide a
good rationale upon which the results of their study may not attain
external validity. One of the research limitations identified by the
researchers and which limits external validity is that the extent to
which their results could be generalized to other business websites or
organizational settings is greatly impounded by the fact that they
conducted the study on a sample of six travel websites. Another
limitation was that the attributes of customer satisfaction could be
covered only to a limited extent. This also contributes to reduced
generalizability of the results
Research methodology

Research methodology is considered as the nerve

of the project. Without a proper well-organized
research plan, it is impossible to complete the
project and reach to any conclusion. The project
was based on the survey plan. The main
objective of survey was to collect appropriate
data, which work as a base for drawing
conclusion and getting result. Therefore, research
methodology is the way to systematically solve
the research problem. Research methodology not
only talks of the methods but also logic behind
the methods used in the context of a research
study and it explains why a particular method has
been used in the preference of the other methods.

Research design Research design is important

primarily because of the increased complexity in
the market as well as the approaches available to
the researchers. In fact, it is the key to the
evolution of successful marketing strategies and
programmers. It is an important tool to study
buyer’s behaviour, consumption pattern, brand
loyalty, and focus market changes. A research
design specifies the methods and procedures for
conducting a particular study. According to
Kerlinger, “Research Design is a plan,
conceptual structure, and strategy of
investigation conceived as to obtain answers to
research questions and to control variance.
Research design specifies methods and
procedures for study. In this study the company
was interested to know the demand of different
consumer durable product, about competitors,
and potential for the Credit One Bank procedures
to be used for the study
Data Collection This report was prepared based
on my personal knowledge and past data was
case clarifications, observation interview with the employee were
done to identify the execution and control.

This report has been prepared on the basis of experience gathered

during the period of internship and my own learning and
understanding. The entire process has been made by collecting
primary data which played a vital role and easy to write down the
report and secondary data was needed for supportive structured build-
up to the report, I have designed the methodology or the method in
which way the data will be collected in the following way:
Primary data sources: Inspection in different desks, talking with
employees in the office and organized and planned analysis are the
Main resources.
Research Tools:  Online Data: Online data is data that is gathered
via the internet. In recent times, this method has become popular
because the internet provides a large pool of both free and paid
research resources that can be easily accessed with the click of a
button. While this method simplifies the data gathering process, the
researcher must take care to depend solely on authentic sites when
collecting information. In some way, the internet is a virtual
aggregation for all other sources of secondary research data.
Limitations of the report

•Sometimes the concerned personnel may not

provide enough
time due to rush office hours.

•As a matter of fact, three months is too short

after that I had
tried to give best effort to my learning purpose.

•The NGO is not so much advanced and for this

it takes more time to convince customers.

•Due to the lack of information and customer is

government only, market survey could not be
conducted. This means that in order to take the
research forward a full-fledged survey needs to
be conducted.

•Also due to confidentiality issues, I was not

shared man was not shared many information,
which would have been helpful for my project
like finding the analysis and product evaluation.
 CHAPTER II
Profile of the organization

AASMAAN Foundation was started in the year 2009, as a group of

people who wanted to give something back to the society in some or
the other way. Later in the year 2012 it got registered as a
Governmental Organization.
AASMAAN Foundation is working for the upliftment and betterment
of the less-privileged kids. It works in the field of child's education,
health and his rights.
Started as a group of 10 friends, today AASMAAN Foundation has
more than 100 volunteers who work hard round the year for the
betterment of the society.
Over the years, AASMAAN Foundation has conducted plethora of
projects which not only includes grass-root level projects which are
directly related to the kids but also includes fund-raising events.

The dream of Aashman Foundation is to work unconditionally on

Women Empowerment, Single Income families and underprivileged
children through relevant healthcare, innovative education and
environmental based livelihood programs. For an organisation which
started its operations just over a year ago, it is breath-taking to see
how far they have come.
AASMAAN Foundation works with a vision to create a society where
children can prosper to their complete potential and enjoy equality in
its true essence. AASHMAN FOUNDATION We are Aashman
Foundation a joint effort from a group of humans towards Humanity
with mission that every weak human must have. Aashman Foundation
works for Women Empowerment, Poor families and Underprivileged
Children through healthcare and environmental based livelihood.
Aashman Foundation is an NGO working for the social and economic
upliftment of the underprivileged women and children.
 Projects

What is AASMAAN Teaching Project?

AASMAAN Teaching Project (ATP) is a regular teaching project

where the volunteers teach the basics of English, Gujarati, Maths,
Hindi and Science to the children studying in different standards.

The classes are held daily by the teachers and volunteers for the
children at our 3 centres located at Paldi, Motera and Gurukul.
 What is Child Mentor Programme?
Child Mentor Programme (CMP) is an initiative to connect directly
with the kids. Each volunteer selected for the CMP will be given full
responsibility of 1 kid studying either in municipal school or private
schools but having a poor socio-economic back ground.

The volunteer will have to look after the education, health, regularity
at school and social aspect of the child. She/he will have to dedicate a
minimum of 3 hours a week i.e. 12 hours/month (Preferably 3 hours
every week) towards his/her respective student.

What is
AASMAAN Community Development?
AASMAAAN Community Development project aims at helping the
residents of it's 3 centres to expand/improve their business. We intend
to help the families of those kids who we teach, observing and
understanding their work and lifestyle, identifying gaps in their
business and helping them grow.

This help the families to increase their revenue which in turn help
them to provide better facilities to their kdis and fulfil their education.
Our focus is also on improving the hygiene and communication skills
of the slum residents thereby contributing a 360 degree upliftment of
the people and society.

With theoretical knowledge of marketing and brand building, our

volunteers in real time scenarios gain an in-depth understanding of the
different aspects of business and the barriers faced by the community,
thereby, identifying the latent growth opportunities, helping them
bridge the gap and as a result help them grow.
 What is Food for Thought?
Food For Thought started back in the year 2013 as a fund-raising
event. Our volunteers set up a temporary food stall for 10 days in this
event on the hustling youthful and vibrant IIM road. Different food
items are prepared and sold by the volunteers in the stall for 10 days
and all profits are donated for our various grass-root projects like
notebooks distribution, child mentor project, etc.

Food For Thought is one of our main fund-raising events and all the
funds generated are used for upliftment of the children in our 3
centres.
What is Let's Go Shopping?
Let's Go Shopping is a real-time simulation of the
shopping experience, wherein underprivileged kids
purchase the goods using playing (fake) money.
It is an opportunity created to give them a chance to learn
the importance of money, expense management and most
importantly, a chance to realise their personal preferences.
The goods like clothes, toys, footwear, stationery, etc. are
collected from all across Ahmedabad and sorted as per
sizes. A display is than set up of all these goods and kids
shop through them.
 Chapter III

Meaning: Data interpretation refers to the implementation of

processes through which data is reviewed for the purpose of arriving
at an informed conclusion. The interpretation of data assigns a
meaning to the information analysed and determines its signification
and implications. The importance of data interpretation is evident and
this is why it needs to be done properly. Data is very likely to arrive
from multiple sources and has a tendency to enter the analysis process
with haphazard ordering. Data analysis tends to be extremely
subjective. That is to say, the nature and goal of interpretation will
vary from business to business, likely correlating to the type of data
being analysed. While there are several different types of processes
that are implemented based on individual data nature, the two
broadest and most common categories are “quantitative analysis” and
“qualitative analysis”. The importance of data interpretation is
undeniable. Dashboards not only bridge the information gap between
traditional data interpretation methods and technology, but they can
help remedy and prevent the major pitfalls of interpretation.
Measurement of Data in Nonprofit Data Analysis
The first hurdle that must be crossed is that of measurement of data
analytics for nonprofits. We must first take the time and effort to
measure work and progress. Then, collect it in a database for further
analysis and presentation. There are several reasons why it is
important for an NGO to measure its efforts:

Make sure time, effort, and money are being used where they need to
be
Gain ability to prove that you are accomplishing and fulfilling your

social mission
Gain ability to show that donor and sponsor funding is being

used effectively
There are a few things to keep in mind when implementing nonprofit
data analysis measurement strategy.

Measurement of the Incremental Steps to Reach Goal

It is important to not only measure the end goal, but also the
incremental steps that lead up to that goal. This steps lays out the
foundations of nonprofit data analysis. Let’s say your organization’s
mission is to decrease the number of diabetics within a specific
demographic in your community. Measuring the % decrease in
diabetes within this population over a given time period is great, but it
doesn’t tell the whole story.

Ask yourself, what are the incremental steps leading up to the lowered
diabetes rates? Perhaps one is the amount of exercise the average
person in the demographic is getting on a daily basis. Perhaps another
is the amount of sweets or fatty foods the average person is
consuming per day.

As you attack these issues that lead to diabetes, measure the

improvement in these areas. Then people get the whole story of where
your efforts have helped reduce each aspect of the larger problem.
You can find out which efforts are the most effective at getting rid of
this problem. That is how you start your nonprofit data analysis. But,
it doesn’t end here.

Measurement of Regression Rates

Ensure to measure regression rates. Too often we stop the

measurement once the problem is solved. However, this is not the
way to do your nonprofit data analysis. In this case, once we have
lowered the diabetes rate, we stop. But how many of those people,
after we stopped working with them, have regressed into having
diabetes? This is sometimes an alarmingly high number. When
regression rates are high, that means all the work we performed to
lower the diabetes rate in the first place has gone to waste.

If you see that the regression level is high, it’s time to implement
some strategies. Then, you will know that efforts into keeping the
solution in place is imperative.

A key tip in performing nonprofit data analysis is not losing ground

once you’ve attained it. It’s often a lot easier to keep the problem
gone than to go back and fix it again. This allows you to really fulfill
your mission though data analytics for non profits, in a lasting sense.
It wastes less resources because you retain the ground you’ve gained.
And donors and sponsors will be excited by the fact that you can
show that your solution is a long lasting one.

Extraction of Useful Data Analytics for Nonprofits

Once we have measurement strategies in place, now we have lots of

data on our hands. Data analytics for nonprofits is the process by
which we extract useful intelligence from this data.

There are many methods of doing this, whether it be through visual

analysis techniques, statistics, predictive models, etc. (specific ways
on how to do these types of analysis will be the topic of subsequent
posts).
Many people think that data analytics for nonprofits is a task that is
beyond their abilities, but many times even simple analysis will result
in sufficient intelligence that you can use to do your work smarter.

Principle of Segmentation

One of the most important things to remember in doing the analysis of

data analytics for nonprofits is the principle of segmentation. This
means looking at the data in smaller pieces, rather than in aggregate.
For instance, if you want to know who your most effective workers
are, break down the data to show you the hours each worker put in,
and the changes in the incremental metrics we discussed above that
occurred as a result of their work. Maybe you want to know which
types of donors consistently give high sums to support your work –
break them down by demographics, or by income, or by age, or any
other variables to get a view of what your ideal donor looks like. Then
you can target more of these kinds of people in your donation
campaigns.

Presentation of Data Analytics for Nonprofits

Not to be forgotten is the element of presentation of data analytics for

nonprofits. Once you have the data and all the analysis, you need to be
able to present the intelligence you’ve found to others in a way that
they understand, and in a way that will cause a change in their
behavior. The intelligence from the data analytics for nonprofits is
there so that you can be more effective in your work; however, if no
one understands it, nothing will change and it will be useless. There
are a few easy guidelines to follow in presenting analytical
information so that it sticks:

Relate the numbers of the data analytics for nonprofits to something

people understand (Just saying the number 416 can be somewhat
abstract, but if you say instead “the number of people that fit in a
Boeing 747” the number becomes real and concrete)
 Only show the necessary elements of analysis to get your
point across (many times you’ll have to go through a lot of
analysis to get a few golden nuggets of intelligence, and our
tendency is to want to show off all of the work we did to get
there. The problem is, the process is not important to the
people you are talking to. What’s important is the results and
intelligence, so just focus on that.)
 Keep the data analytics for nonprofit simple (showing too

many variables on a graph, or just plain too many graphs,

causes more confusion that it does clarity)
 Relate the data analytics for nonprofit analysis back to what

concerns your constituents (Your focus should always be on

solving the problem, and the analysis is only important
insofar as it helps you to do that. Focus on what solves the
problem for the constituents)
 Chapter IV
CONCLUSIONS & RECOMMENDATIONS
conclusion
Marketing and sales management is a basic and constant requirement
for any organization whether it be private or public. Marketing leads
to repeat purchases or referrals, and are an indicator for public
institutions that public funds are well-spent. marketing is an important
aspect of both strategic and operational planning, and is an integral
part of marketing and quality improvement initiatives. The
measurement of marketing is an ongoing requirement. It is needed to
assess an organizations performance adequately, so that continual
improvements can be made. Marketing involves the sum of personal
(product and service) experiences driven by its antecedents. marketing
is most often related to purchase, loyalty and retention behaviour with
an effect on organizations profitability. It is the customers that are
responsible for the growth of companies and therefore, they should
always take centre stage in any company. marketing is related to profit
because satisfied customers often become repeat customers.
They shop regularly or use the services that the company provides
more frequently.
Recommendation
-Ngo should work on their management
-They should hire more people so that they can provide more and
more help to people who needs.
-They should raise fund by different methods
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