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Mergers & Acquisitions: Strategic Perspective

The document discusses strategic approaches to mergers and acquisitions. It states that buyers in M&A deals are primarily driven by commercial considerations rather than financial ones. It also notes that financial acquisitions are often opportunistic deals not aligned with any broad business development plan, while combined resources and capabilities through M&A should create stronger competitive advantages.

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0% found this document useful (0 votes)
190 views67 pages

Mergers & Acquisitions: Strategic Perspective

The document discusses strategic approaches to mergers and acquisitions. It states that buyers in M&A deals are primarily driven by commercial considerations rather than financial ones. It also notes that financial acquisitions are often opportunistic deals not aligned with any broad business development plan, while combined resources and capabilities through M&A should create stronger competitive advantages.

Uploaded by

jenisha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

MERGERS &

ACQUISITIONS
Strategic perspective
Strategic approaches to M&A

 Buyers are primarily driven by commercial


considerations rather than financial considerations

 Financial acquisitions are often opportunistic deals


that do not fit into any broad plan for developing
business

 Combined resources and capabilities should create


a stronger competitive advantage
Reliance 5 G dreams……

https://www.financialexpress.com/industry/mukesh-ambani-digs-into-modis-make-in-india-reliance-to-make-electronics-in-jv-with-sanmina-of-us/2449578/
Reliance 5 G dreams……
 The joint venture will create a world-class electronic
manufacturing hub in India

 The companies will manufacture electronics


hardware with a priority on high technology
infrastructure hardware

 The JV will also manufacture goods across industries


such cloud infrastructure, medical and healthcare
systems, and defense and aerospace
https://www.financialexpress.com/industry/mukesh-ambani-digs-into-modis-make-in-india-reliance-to-make-electronics-in-jv-with-sanmina-of-us/2449578/
Reliance 5 G dreams……
 The announcement of a new JV comes at the backdrop
of Narendra Modi government’s flagship PLI
(Production-Linked incentive)

 Scheme encouraging domestic as well as foreign


companies to manufacture in India by offering incentives

 Electronics manufacturing, one of the 14 listed industries


under the PLI scheme, forms a substantial chunk

https://www.financialexpress.com/industry/mukesh-ambani-digs-into-modis-make-in-india-reliance-to-make-electronics-in-jv-with-sanmina-of-us/2449578/
Reliance 5 G dreams……
 In February, the government said it expects investment
of Rs 34,090 crore under the PLI scheme for large-scale
electronics manufacturing by 2025

 Reliance was listed as one of the beneficiaries in the


government’s PLI scheme for solar panel manufacturing

 RIL’s unit Reliance New Energy Solar is expected to get


PLI benefits worth Rs 1,190 crore

https://www.financialexpress.com/industry/mukesh-ambani-digs-into-modis-make-in-india-reliance-to-make-electronics-in-jv-with-sanmina-of-us/2449578/
Reliance 5 G dreams……
 For both growth and security, it is essential for India to
be more self-reliant in electronics manufacturing in
Telecom, IT, Data Centers, Cloud, 5G, New Energy
and other industries as we chart our path in the new
digital economy.

 Through this partnership we plan to boost innovation


and talent in India, meeting both Indian and global
demand,” Akash Ambani, Director, Reliance Jio

https://www.financialexpress.com/industry/mukesh-ambani-digs-into-modis-make-in-india-reliance-to-make-electronics-in-jv-with-sanmina-of-us/2449578/
Strategic approaches to M&A

 Reckitt & Sons started in 1840

 The Reckitt & Coleman, UK


in 1938

 Benckiser, Netherlands

 Joined hands to form ‘Reckitt-Benckiser’ in 1999

 To get complementary products and geographical penetration


Strategy?

 Strategies define the vision, mission, plan,


objectives, and policies of a firm

 Long-term horizon strategies carve out the design


and structure of the company

 It enables firm to achieve its vision

 Strategic approach gained importance in 1960s


Strategy?

 Necessitated by the change happening to the


economies, industries, financial markets, corporations
and consumers

 Emerging new businesses

 Role of factors of production and knowledge economy

 Strategic function emerged as “must for survival”


Strategy?

 Strategy refers to plans made and actions taken for making


companies realize their intended objectives

 Strategy help in dealing with uncertainty

 Strategies are not static and are reassessed and reevaluate


continuously

 Strategy is aimed at cost leadership, differentiation and


focus – Michael Porter
Strategic planning

 Strategic planning process evolve with

 Organizational culture

 Structure

 Value system

 It creates the future of the firm and generally taken by care


by the top management
To be right for M&A……
 Vision  Mission

 What is our basic purpose?


 Core ideology

 What is unique to our


 Envisioned future organization?

 What are principal


goods/services, present
and future?
Mission-vision-strategy…..

How to How do we
Why do
energize perform
we exist? and Vision Strategy
Mission better than
For whom motivate to statement formulation
statement competitio
do we stakeholder n?
exist? s?  
 

“To be” Differentiation


“To do” Aspirational for competitive
Short Inspirational advantage
crisp Measurable Creating value

Annual plans

Leadership
Strategy
implementatio
Balance score n
card

Monitoring,
control &
corrective action
To be right for M&A……
 Purpose: an articulation of functions through which a company intends to fulfill
its business

 Value: a set cherished notions and beliefs that guides every move that a company
makes

 Goals: the business targets into which a company’s vision, mission, and purpose
are translated

 Strategy: a unified, comprehensive and integrated plan that relates the strategic
advantages of firm to the environmental challenge

 Strategic management: it is a stream of decisions and actions, led to


development of effective strategy to help achieving corporate objective
Successful strategies (Robert Shirley)

 Basic purpose or mission

 Customer mix

 Product mix

 Service areas

 Goals and objectives

 Competitive advantage

 Outside relationships
Strategic analysis for M&A

 External analysis

 Industry or competitors analysis

 Internal analysis
SA: External analysis
 Economic factors

 Political and legal factors

 Social trend and demographics

 Technology

 Geography
External analysis framework
 SWOT  PEST

 Strength
 Political
 Economical
 Weakness
 Social
 Opportunities  Technological
 Threats

 PESTLE
 Legal
 Environmental
SA: Competitor analysis
framework

https://strategyforexecs.com/porters-five-forces-model/
SA: Internal analysis framework

https://www.business-to-you.com/value-chain/
Need to create competitive advantage?

 To remain

 Contextually relevant

 Competitive

 Culturally relevant

 Companies need to invent sources of sustainable


competitive advantage
Contextually relevant

 It means providing your customer, and prospect for


that matter, with content that is relevant to them.“

 Relevance is a table stake across the entire lifecycle


of a seller-buyer relationship

 As buyers move through on their journey, what is


relevant to them changes
https://blogs.oracle.com/marketingcloud/post/why-contextual-relevance-is-everything-marketers

https://www.forbes.com/sites/christinecrandell/2014/02/11/being-contextually-relevant-increasing-customer-loyalty/?sh=2b05e6c742fd
Contextually relevant
 Relevance is defined by the situation, pressures and
feelings the buyer has at each step; in other words
it’s contextual

 Understanding what is contextually relevant for


each buyer at any point in time is a major challenge
for vendors. 

 It’s not like you can constantly ask them.


Contextually relevant
 There is a rise of software vendors that capture and
analyze buyers’ digital actions and turn them into
actionable behavioral patterns. 

 Coupling these behavioral patterns with in-depth buyers’


journeys, vendors can decipher each buyer’s context. 

 The result is actionable data to more effectively


personalize content, landing pages, search results, emails,
social communications, and sales and support calls, as
well as products to meet evolving customer expectations
If not ready for competitive advantage

 Thomas and cook

 Atlas cycles

 Ramington Rand global leader for typewriters

 Kodak camera
Strategy to create competitive advantage

 Generic/business level strategy

 Cooperative strategies

 Corporate level strategies


Generic/business level strategies

 Differentiation strategy

 Low cost strategy

 Focus

 Quick response
 Enough focus on cost and differentiation strategies since 1970. Japanese
started referring to this term as “atarimae hinshitsu” which means
“value is taken for granted”
Cooperative strategies
 Collusion
 Airtel and Escotel shared their towers
 Maruti Suzuki and Toyota joined hands to cross sell

 Strategic alliance
 Value chain partnerships
 Licensing agreement
 Joint venture
 Mutual service consortia
Corporate level strategies

 Firm’s directional strategy

 Firm’s portfolio strategy

 Firm’s parenting strategy


Firm’s directional strategy
 Growth strategies

 Concentration
 Vertical growth
 Horizontal growth

 Diversification
 Concentric (related) diversification
 Conglomerate diversification
Firm’s directional strategy
 Stability strategies

 Retrenchment strategies
 Turnaround strategy
 Contraction
 Consolidation

 Captive company strategy


 Divestment/sell out strategy
 Liquidation strategy
Captive strategy

https://economictimes.indiatimes.com/tech/ites/indian-it-eyes-captives-as-global-companies-rejig-operations/articleshow/76085011.cms
Axis bank and Citi bank

https://www.moneycontrol.com/news/business/companies/axis-bank-to-acquire-citibanks-india-consumer-business-for-1-6-billion-8295561.html
Axis bank and Citi bank
 Axis Bank Ltd., India's third largest private sector lender,
has purchased Citi India's consumer business for Rs
12,325 crore or roughly $1.6 billion

 Axis Bank will also purchase the consumer business of


Citicorp Finance (India) Ltd., a non-bank financial
company under Citi

 The acquisition will give Axis Bank access to the best


affluent customers in India
https://www.bloombergquint.com/business/axis-bank-buys-citibanks-india-retail-portfolio-for-16-billion
Axis bank and Citi bank
 The transaction will also include approximately
3,600 Citi employees supporting the consumer
businesses in India, who will transfer to Axis upon
completion of the proposed transaction

https://www.bloombergquint.com/business/axis-bank-buys-citibanks-india-retail-portfolio-for-16-billion
What deal includes?
 An interest earning advances portfolio of Rs 27,400
crore. This includes credit cards, mortgage, personal
loans, asset backed finance, small business banking.

 A credit card portfolio of 25 lakh cards.

 Deposits of Rs 50,200 crore.

 Wealth management assets worth Rs 1.1 lakh crore.

 Seven offices, 21 branches and 499 ATMs.


https://www.bloombergquint.com/business/axis-bank-buys-citibanks-india-retail-portfolio-for-16-billion
Axis bank and Citi bank

https://www.bloombergquint.com/business/axis-bank-buys-citibanks-india-retail-portfolio-for-16-billion
Axis bank and Citi bank

 "If you look at the AUM-wise growth in the wealth


management sector that we get, under Burgundy, it is a
clear 40-45% uptick that we get.

 There is a clear substantial chunk of the business which


is coming from the very well developed Citi franchise,"

 Ravi Narayanan, group executive- branch banking, retail


liabilities and products at Axis Bank.

https://www.bloombergquint.com/business/axis-bank-buys-citibanks-india-retail-portfolio-for-16-billion
Firm’s portfolio strategy
 BCG growth share matrix
 The growth share
matrix is a portfolio
framework

 It helps companies
to decide to
prioritize their
different businesses
by their degree of
profitability
Firm’s portfolio strategy
Firm’s portfolio strategy
Firm’s portfolio strategy
Firm’s portfolio strategy
Ansoff matrix

https://corporatefinanceinstitute.com/resources/knowledge/strategy/ansoff-matrix/
Strategy implementation

 Programs to implement strategy

 Roles assignment to people

 Setting priorities and time table

 Mechanism to evaluate the effectiveness


Strategy implementation framework

 Mckinsey and company developed 7-s model in 1970s

https://corporatefinanceinstitute.com/resources/knowledge/strategy/mckinsey-7s-model/
Strategy implementation framework

 Balance
score card

https://www.professionalacademy.com/blogs/marketing-theories-balanced-scorecard/
Strategic fit

 Why M&A

 Explores the basic tenets of whether the merge is required

 When M&A

 Answers the possible reason for doing the merger


If not ‘strategic fit’
 America Online and Time Warner (2001): US$65 billion

 A year after the deal, the company reported a write-down


of US$99 billion - the largest annual net loss ever
reported.

 Daiichi and Ranbaxy in 2008

 After 6 years in 2014 company has sold off to sun


pharma
4 Cs model and resources

 Resources
 Complimentary
 Supplementary

 4 Cs
 Capability
 Compatibility
 Commitment
 Control
Strategic fit and synergy gain

 Assets, both tangible and intangible

 Firm processes

 Firm attributes

 Knowledge and information a company has and


controls
Strategic fit and synergy gain

Sales revenue – variable cost = contribution = fixed cost + profit

DOL = EBIT/ Sales


Synergy gain and added value

Value of new company = Vt + Vb + SG

 Where Vt is the value of target,


 Vb is the value of buyer, SG is synergy gain
 SG is added value minus cost of M&A

Net NPV value of buyer = - C + Vt + SG

 Where C is consideration paid


 and is equal to Vt + AP (acquisition premium). Hence

Net NPV value of buyer = SG + AP


Operating synergy

 Revenue enhancement

 Cost reductions also termed as efficiency gains

 Both

 Efficiency gains are evident and possible in vertical


and horizontal mergers
Financial synergy

 Reduction in COC

 Lowering tax payments

 Enhancement of cash surplus

 Reduce the dependence on debt financing

 Help in improving the credit ratings of the firm


M&A tool for corporate growth strategy

 Market expansion

 Enhancing product/service or brand offerings

 Vertical integration to fill gaps or strengthen the


existing value chain
HDFC and HDFC Bank Merger

https://indianexpress.com/article/business/banking-and-finance/india-incs-biggest-merger-hdfc-bank-hdfc-ltd-will-be-one-7853114/
HDFC and HDFC Bank Merger
 Mortgage lender HDFC will merge with HDFC Bank to create
India’s third-biggest financial entity in terms of market
capitalization

 The proposed merger will enable HDFC Bank to build its


housing loan portfolio and enhance its existing customer base

 Post the merger, HDFC Bank will be 100 per cent owned by
public shareholders and existing shareholders of HDFC will own
41 percent of HDFC bank
https://timesofindia.indiatimes.com/business/india-business/explained-why-did-hdfc-merge-with-hdfc-bank-and-what-this-deal-means-for-investors/articleshow/90635301.cms
HDFC and HDFC Bank Merger
 HDFC said that its shareholders will get 42 shares of
HDFC Bank for every 25 shares of the non-banking
lender held by them

 The proposed transaction would create meaningful value


for various stakeholders including respective
shareholders, customers, employees, as the combined
business would benefit from

 increased scale,

https://timesofindia.indiatimes.com/business/india-business/explained-why-did-hdfc-merge-with-hdfc-bank-and-what-this-deal-means-for-investors/articleshow/90635301.cms
HDFC and HDFC Bank Merger

 Comprehensive product offering

 Balance sheet resiliency

 Ability to drive synergies across revenue


opportunities

https://timesofindia.indiatimes.com/business/india-business/explained-why-did-hdfc-merge-with-hdfc-bank-and-what-this-deal-means-for-investors/articleshow/90635301.cms
HDFC and HDFC Bank Merger

 Comprehensive product offering

 Balance sheet resiliency

 Ability to drive synergies across revenue


opportunities

https://timesofindia.indiatimes.com/business/india-business/explained-why-did-hdfc-merge-with-hdfc-bank-and-what-this-deal-means-for-investors/articleshow/90635301.cms
What it means for HDFC?
 Brings many cross-selling opportunities

 70% HDFC’s customers do not bank with HDFC bank

 Nearly 70% HDFC bank customers are without mortgage products

 HDFC Bank has a large customer base of 6.8 crore

 Help to leverage their distribution across urban, semi-urban and


rural geographies
What it means for HDFC?
 Access to low-cost funding franchise of HDFC bank

 Bank’s loan book is expected to be up by 40% to Rs.


18 trillion after the merger

 The mix of mortgage portfolios from 11% to more


than 30%

 Room for foreign shareholding as it is now 65 to 70%


Some other strategic perspective…
 Over the last few years, regulatory developments and reforms including

 Higher regulatory standards for the non-banking financial companies


(NBFCs) narrowing the gap with the banking regulatory framework,

 Reduction in SLR rates,

 Deepening of affordable housing bond market

 Creation and deepening of Priority Sector Lending certificates market

 It has created a conducive environment for amalgamation of the two


entities, leading to a “win-win” situation for all stakeholders, HDFC said.
https://indianexpress.com/article/business/banking-and-finance/india-incs-biggest-merger-hdfc-bank-hdfc-ltd-will-be-one-7853114/
Some other strategic perspective…
 Earlier non-banking financial corporations used to
enjoy regulatory arbitrage vis-à-vis banks,

 but the regulatory authorities have harmonized the


same

 thus making this merger necessary and creating a


competitive advantage over its peers

https://timesofindia.indiatimes.com/business/india-business/explained-why-did-hdfc-merge-with-hdfc-bank-and-what-this-deal-means-for-investors/articleshow/90635301.cms
Why consolidation???
 Private sector banks in India need scale to cater to
the latent demand for credit in the economy, in the
coming decade

 In some cases it maybe the merger of banks with


NBFCs having  complimentary credit profile

 The merger of HDFC and HDFC Bank was long


expected as it gives the entities access to cheaper
funds and franchise repectively
https://timesofindia.indiatimes.com/business/india-business/explained-why-did-hdfc-merge-with-hdfc-bank-and-what-this-deal-means-for-investors/articleshow/90635301.cms
Thank You

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