PRESENTED BY- RAHUL
SINGH
SECTION-K6 ROLL NO-35
INTRODUCTION
Xiaomi inc. is a Beijing-based internet company which was founded on 6
April,2010 by Lei jun.
The company began its activities with the development of Android based
firmware MIUI.
In April 2014,they hired former google employee Hugo Barra as Xiaomi VP
to expand their business to international markets. And , then launched itself
in India in July ,2014 with their then flagship Mi3( via Flipkart)
Xiaomi has 8,100 employees and its is currently operating in China , Hong
Kong, Taiwan, Singapore, Malaysia, Indonesia, Philippines and India.
LOGO
FOUNDER
LEI JUN - Founder, Chairman, CEO
LIN BIN - Co-Founder, Vice Chairman
WANG XIANG- Partner, President
HONG FENG- Co-Founder, Senior Vice
LIU DE- Co-Founder, Senior Vice President,
Minister of Group Organization Department
WANG CHUAN- Co-founder, Senior Vice President,
Chief Strategy Officer
ZHANG FENG- Partner, Senior Vice President
LU WEIBING- Partner, Senior Vice President
PRODUCTS
MOBILES.
SMART WATCH.
BULETOOTH HEADPHONE.
SPEAKERS.
SMART TELEVISIONS.
ELECTRICAL APPLIANCES.
KEY PRODUCTS
Redmi note 3 MI Note Redmi 3s Redmi 3s Prime
BUSINESS MODEL
Xiaomi employs a business strategy very unlike other rivals.
1. BoM Price.
2. Virtual Store.
3. Incorporate Customers Feedback.
4. Tight Control over Stock.
BUSINESS MODEL
1. Lie Jun, Xiaomi CEO said that the company prices the phone
almost at bill-of-material (BoM) prices without compromising the
component quality and performance compared to other premium
smartphones.
2. Xiaomi does not own any physical stores and sell exclusively from
its online store/virtual store. It also relies on social networking for
marketing.
3. Xiaomi listen closely to customer feedback, having them test out
and incorporate those features in upcoming phones.
4. Xiaomi is able to place cheaper batch orders as demand dictates.
Xiaomi’s Limited availability online flash sales ensure that supply
never outstrips demand and helps create promote its products.
STP (Segment, Target &Positioning)
SEGMENT TARGET POSITIONING
• Low-medium- Premium • Low and average Income • Replacing bigger players
range Smartphone’s. consumers like Samsung, Nokia
through low-end phone
market.
• Youth( Teenagers, School
and college going
students.
COMPETITORS
SAMSUNG
APPLE.
SONY
VIVO
One plus
Lenovo
MOTOROLA
XAIOMI IN INDIAN MARKET
Indian smartphone market grew by just 2 percent year-on-
year in Q1 2022 as vendors shipped 38 million
smartphones in the country in the first quarter of this year.
During the quarter, Xiaomi remained the top brand in
India, shipping 8 million units, followed by Samsung that
shipped 6.9 million units during the same time.
According to a report from market research firm Canalys,
the 2 percent growth in the Indian market is rather
disappointing as the market has shown double-digit
percentage growth even during the COVID-19 pandemic.
Among the top brands, Realme registered a staggering 40
percent growth in shipments as the company shipped 6
million units during the first quarter. Realme took a 16
percent market share, and was only third in terms of
shipments behind Xiaomi and Samsung.
ACQUISITION
Inc. delivered its financial report for the second
quarter of 2021 on Wednesday evening, also
outlining plans to continue its advance into the
competitive field of autonomous vehicles and
expressing confidence in its ability to overcome
challenges posed by the ongoing global chip
shortage.
Total revenues during the period for the leading
Chinese electronics firm reached 87.8 billion yuan
($13.5 billion), representing a year-on-year increase
of 64.0%. Profits totaled 8.3 billion yuan for a year-
on-year increase of 83.9%.
Xiaomi has made 5 acquisitions and 171 investments. The
company has spent over $ 77M for the acquisitions. Xiaomi
has invested in multiple sectors such as Tech for Film & TV,
Virtual Reality, 3D Animation and more
SWOT ANALYSIS
CONCLUSION
Xiaomi with its innovative marketing and business model is redefining the mobile phone market
around the world, and its sure that they would be able to reach the top position in a few years
time.
Xiaomi is very young company with only 11 years in history , but it has been quite successful, and
it is also a company that always think about making cheaper products for customers.
THANK YOU
