A
Summer Training Report
On
“A Detailed Study on Sales and Marketing Strategies adopted
by SALASAR TECHNO ENGINEERING LIMITED”
SUBMITTED IN THE PARTIAL FULFILLMENT OF THE
REQUIREMENT FOR THE AWARD OF DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION
Session 2020-22
Under the supervision of : Submitted by:
Dr. Suman Dahiya Aakash Maan
Assistant Professor MBA-II Year
Dept. of Management Studies University Roll No. 201161397
INTRODUCTION TO
INDUSTRY
STEEL INDUSTRY
Steel Industry is essential to almost every phase of modern life
and also a powerful part of the economy. Comprehensive,
advanced machining technology is encouraging governments,
manufacturers, and other businesses to rely on Steel for their
projects. Steel Fabrication is the making of metal structures
through cutting, bending, and assembling means.
As the world’s 2nd largest producer of steel, India has humongous
scope for developing its mining reserves for iron ore. Indian Steel
sector’s contribution to the overall Gross Domestic Product
(GDP) of the country is above 2% during 2018. The total
exposure of steel industry is about Rs. 3.13 lakh crore rupees.
INTRODUCTION TO
INDUSTRY
The Regular Steel fabrication elements
are:
• Plate Metal
• Formed and expanded metal – Tube stock
• Welding Wire/ Rod
• Casting Iron
Structural Steel Fabrication Beneficial to the Construction Industry
Fabrication - Fabrication is the process used to manufacture steelwork components that will, when
assembled and joined, form a complete frame.
Infrastructure and Construction - The infrastructure and construction industry, ranging from
homebuilders to companies who support massive government-funded projects.
INTRODUCTION TO
COMPANY
Salasar Techno Engineering Limited is a provider of Steel
solutions in India. The Company is a provider of customized steel
fabrication and infrastructure solutions for telecommunication
towers, transmission towers and substation structures and solar
module mounting structures.
Salasar Techno Engineering Limited was established as a result of a
patriotic ambition to contribute towards the growth of India's
dynamic infrastructure space. The manufacturers catering to the
industry rarely provide multiple solutions under one roof.
Salasar sought to fill this gap by aspiring to become a one-stop shop
for India's infrastructure giants by carrying out engineering,
designing, procurement, fabrication, galvanization and EPC
under the same roof.
INTRODUCTION TO
COLLABORATION COMPANY
Salasar has a technical collaboration with M/S Ramboll Telecom, Denmark, the world
leader in Telecom and High Mast Design. Ramboll has been in the field of tower design
for the last sixty years and their designs are time tested and proven for their excellence.
Their designs are lighter in weight and cost 20% lesser than conventional angular This Photo by Unknown Author is licensed
towers.
BUSINESS VERTICALS
INTRODUCTION TO THE
TOPIC
MARKETING STRATEGY
A marketing strategy refers to a business's overall game plan
for reaching prospective consumers and turning them into
customers of their products or services. A marketing strategy
contains the company’s value proposition, key brand
messaging, data on target customer demographics, and
other high-level elements. A thorough marketing strategy
covers "the four Ps" of marketing—product, price, place,
and promotion.
INTRODUCTION TO THE
Process of Marketing Strategy
TOPIC 4 P'S OF STRATEGIC MARKETING
OBJECTIVES OF THE
STUDY
To centralize how to complete any new item and plan in the focused
business sector.
To examine how does the company take any online tender and how to
make it needful.
To cover the key usage of material industry at the season of special
selling of scrap items.
To examine the advancement, capacity, significance and legitimate
casing work of the Indian Steel Industry
To research for the info before making purchases.
RESEARCH
Characteristic
METHODOLOGY
Definition
Research Approach Deductive approach
Research Design Descriptive Research
Research Quantitative
Methodology
Sampling Technique Convenience (Purposive non-probability sampling)
Sample Population Delhi NCR
Sample Size 50
Respondent’s Respondents who purchase Products & Services from STEL
Eligibility
INTERPRETATION
Please rate Product and Service characteristics of 'STEL’ For how long have you been using the
company’s products?
INTERPRETATION
Do you search for the information before Do you use the products & services of other companies too?
making purchases like pricing, material info
through other competitors?
FINDINGS
Most of the clients are utilizing STEL items since most recent 10-20 years.
Roughly 55% clients concurred that STEL sends out make new advancement in their
item run with the procession of time.
40% clients presumed that STEL concentrates on products and services and around
35% clients inferred that it concentrates on pricing and complete more tenders.
Thither is a very little center from key point of sentiment for the progression and
diffusion. Be that as it may, conveyance is a part which can accept an incredible role
in increasing vital favorable position as much of the time.
A troupe that goes for adjustment methodologies increase upper hand and get brand
premium
CONCLUSI
ON
People are happy with the company products & services, as a result it is increasing the goodwill of the
company.
It has helped the firm in producing good amount of revenue and grow widely.
Unquestionably item quality assumes an imperative component of consumer commitment. Be that as it may,
alongside the item quality, great cooperation and item varieties and satisfying customers' needs vitally
assume a lively component in consumer loyalty.
I can presume that item quality is the fundamental explanation behind its prosperity. Here, item quality does
not just mean steel quality. It contains the over item, value, place, conveyance, administration and duty
nature of atmosphere fares and its human asset.
SUGGESTI
ONS
Currently there is one and only planner working at the configuration studio or in
the designing team, two or three more originators or the collaborators ought to be
utilized with the goal that they can work productively in a group and outline more
lucrative and precise examples.
In request to evade jumble amongst tests and mass, STEL manufacturing unit ought
to introduce completely robotized electronic programming and hardware in light of
the fact that these issues as a rule emerge from blunders in physically include
information and perplexities from those.
All the manufacturing units should be work with more efficiently in a way that
none of the unit had to be stopped by any accident way.
The manufacturing process is continuously too high , then there would recommend
that the galvanizing power of the plant should be high.
QUESTIONNAIRE
1.For how long have you been using the company's products & services?
2.Do you search for the information before making purchases like pricing, material info through
other competitors?
3.Are customers are satisfied with the pricing policy of company's product and services?
4.How do you well get the information of the company's products?
5.Are manufactures make an effort to design products to fit the needs of consumers.
6.Over the past several years, is the quality of most products has been improved.
7.Present marketing efforts are enough to increase sales.
REFERENCES
https://salasartechno.com/
www.google.com
https://www.usite.gov/publications/332/PUB3401.pdf
https://www.scribd.com/doc/46257997/Export-Merchandising
http://www.tradingeconomics.com/india/exports
https://www.hepcindia.com/
https://www.flexiprep.com/Subject-Wise-NCERT-Books-PDF/Business-Studies/
https://www.bloomberg.com/profile/company/SALASAR:IN
https://northern-weldarc.com/fabrication-construction-industry/
