Social media: fad or future?

You could have booked online for this using eventbrite.com – free!
Scan attendee tickets on an iphone. Connect to facebook event. Print
namebadges etc.
http://socialmediafadorfuture.eventbrite.com/
… and sent info to your PC and phone
I’ve
deliberately set
this late to
9.15. We’ll see
if my phone
reminds me
then… Google
already
emailed me at
5 am to remind
me of this
session. One
click is all it
took….
What’s your opinion on this quote?
• “the current generation of students are digitally confident -
they'll have a go - but not digitally competent”
• Are you yourself digitally confident – or competent?

Anybody not seen this rather lovely

2 minute Youtube on medieval
technical support?

http://www.youtube.com/watch?v=
0Cd7Bsp3dDo
Is social media any different to eg laser discs, the AV wave?
Maybe we can just wait for it go away?
 Doing social media so it matters
• “When a library involves itself
in social media, it first and
foremost has to understand
that it’s going to be expected
to interact. To do otherwise is
to fail. […] By failing to
participate in conversations
and relationships, the library is
essentially declaring that it
Review: “Her successful use of social will simply maintain its
media in a campaign to prevent a fifty
percent funding cut for Ohio public traditional role as a
libraries gives her unique credibility depository of knowledge.”
when talking about how to use social
media effectively."
 So hands up….
• Who uses facebook?
• Who uses twitter?
• Who uses YouTube?
• Who uses LinkedIn?
• Who uses Flickr?
• Do you feel you are digitally confident?
• Do you feel you are digitally competent? If so please put your
hand on your heart…
• Please feel free to facebook or google your way through this
session and to interrupt with questions whenever you have
them….
 Two hours = not enough
• You’ll be emailed a link to dropbox, a shared If you use
dropbox on the
folder in the “cloud” storing slides and links UCC network you
• Send questions by email or text and I will must turn off
gladly answer you directly [email protected] or lansync or
Network
087 2655261 Operations will
• Twitter users: ask a question or make a do this to me:
comments with the hashtag #boolesocmed
• I will happily create little “how-to” videos
using Jing (like Captivate but free and faster,
for <5 min videos), and upload them to
Youtube for you if I know what it is you are
trying to achieve
How to turn it off:
• So… don’t feel you need to write a lot of http://www.youtube
notes. Ask questions, create knowledge .com/watch?
together and have fun! v=ykUUV8e_w1k
 What we’re covering
• What is social media and why bother?
• Facebook
• Smartphones and geolocation
• Twitter
• Social bookmarking
• Some of the pitfalls
• Give me 5-10 mins speed-read to tell you why I think
you need to know this, then it’s hands on, slow
down, have a go…
 What is social media?
• "a group of Internet-based applications that build on the ideological
and technological foundations of Web 2.0, which allows the creation
and exchange of user-generated content.”

Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world,

unite! The challenges and opportunities of Social Media". Business
Horizons 53 (1): 59–68. doi:10.1016/j.bushor.2009.09.003.
ISSN 0007-6813
. http://www.sciencedirect.com/science/article/B6W45-4XFF2S0-1/
2/600db1bd6e0c9903c744aaf34b0b12e1
. Retrieved 2010-09-15.
• Examples: collaborative projects, blogs, content communities, social
networking sites, virtual game worlds, and virtual social worlds.
Rolled into one: video from KSU
• http://www.youtube.com/watch?v=dGCJ46vy
R9o
“A vision of students today” – crowdsourced
by ethnography students
 So: what now that "stuff” is all on the Internet?
• From Eli Neiberger of Ann Arbor District
Library “ulotrichous” on YouTube
• Libraries are invested in “the value of the
local copy” but now you can download
anything anywhere, the circulating collection is outmoded…
• Shortly, a library user will be as likely to search for information on a
mobile phone, tablet or handheld gaming device, as on a fixed PC or in
the physical library.
• And now everyone’s a publisher – so libraries can be a platform and
help with production tools, event venues, repositories
• What now? Teach digital/ information literacy/citizenship?
Creativity/learning how to learn/Collaboration/teamwork?
• Imogen thinks: whatever transpires, this needs community and
relationships to engage users… thus back to social media…
 Student views on technology (US data)

http://chronicle.com/article/Info-Tech-on-Campuses/127405/
The ballpark figures (more stats porn)
• 85% of students have laptops
• 25% have smartphones
• http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-ov
ertake-feature-phones-in-u-s-by-2011/
• Users now spend 3X as much online time on facebook as with their
email
• But only about 12% of lecturers, even in the US, use facebook with
their students.
• How many users in Ireland?
http://blog.neworld.com/2011/irish-social-media-statistics-may-20
11/
10% on twitter, 49% facebook
• Google Chrome laptops: $20/month for replaceable hardware to
education institutions offer starts on June 15th
 Chicago YouMedia centres

http://www.youtube.com/watch?v=gxWnH3uI-tQ or nearer to home

– CIT’s new learning resource centre going up next year…
Michigan State Hi-tech rooms

http://www.youtube.com/watch?v=gxWnH3uI-tQ
 NYPL Finding the future game
500 patrons overnight – QR codes treasurehunt for artefacts,
100 stories about how they inform views of the future -> 1
book
http://www.youtube.com/watch?v=NTAIBv-oVYk 2mins 15
 Social media can be used for HE
• http://www.emergingedtech.com/2010/08/facebook-as-an-instructional-technology-tool/ :
comment from student Kristen Nicole Carden:
• “In my British Literary History course last winter semester, my professor created a class
facebook group which we all joined. We’d finish our reading for class and then get online and
write a paragraph about what we’d read, focusing our comments on the specific course aims
that my professor had created for the class. We would then go to class where my professor
would note the ways in which we’d covered the material well and he’d teach anything we
missed as well as anything else he wanted us to know. This way of conducting class was
effective because:
1. We were socially motivated to complete the reading and contribute to the online discussion.
2. We didn’t spend class time going over that which we already understood.
3. We were able to benefit from insights from peers who generally don’t participate in class
discussion.
4. We all learned to focus the vast amount of reading required for such a course to the specific
course aims of our professor.
5. Through contributions from our classmates, we understood how each distinct text related to the
others and to the class focus, and so on.”
 Facebook’s not going away…
• http://www.kenburbary.com/2011/03/facebo
ok-demographics-revisited-2011-statistics-2/
- average facebook users:
130 friends on the site
Sends 8 friend requests per month
Spends an average 15 hours and 33 minutes on Facebook per month
Visits the site 40 times per month
Spends 23 minutes (23:20 to be precise) on each visit
Connected to 80 community pages, groups and events
Creates 90 pieces of content each month
200 million people access Facebook via a mobile device each day
More than 30 billion pieces of content are shared each day
Users that access Facebook on mobile devices are twice as active on Facebook
compared to non-mobile users
Facebook generates a staggering 770 billion page views per month
 There’s money out there
• The Gates Foundation has invested $2m in a special Facebook app
for education
http://blog.inigral.com/gates-foundation-invests-in-inigral/
• May 24 2011 Rupert Murdoch describes education in the Financial
Times as the “last holdout from the digital revolution” and buys a
company that tracks student progress.
• Blackboard and other VLEs race to improve their
mobile/smartphone access.
• Pearson and McGraw-Hill move into e-textbooks…
• Social media platforms may end up cheaper than Blackboard…
• And yet the figures still show that online courses have a 50%
success rate compared to 70-85% for face to face/blended.
 Facebook hands-on
• We need the techies to help the non-techies set up their accounts
(but it’s not compulsory!)
• SKIP the options where it asks you to find friends! You can do this
yourself later. Don’t let it “scrape” all your friends’ email addresses.
• You’ll need to log in to the email account you specified to confirm
the account
• Once it’s all up and ready you should choose to use a secure
connection by default (https) – I can send around a Jing about this,
don’t worry about it now, but it’s on your account settings.
• http://www.youtube.com/watch?v=OdQhZy1xouI
 Five important things
• Personal profiles for people (your own account)
• Business or community pages for organisations (eg Boole
library, Coca Cola, Midleton tidy towns
• Groups – for discussion – can be closed or open
• Privacy – you can control it to great precision. You just have to
actually do that, don’t leave it at the default settings.
http://www.nytimes.com/external/readwriteweb/2010/01/20/
20readwriteweb-the-3-facebook-settings-every-user-should-c-2
9287.html?src=me&ref=technology
• You need to get good at setting up secure passwords and
changing them. If you can’t remember passwords choose two
memorable words, at least one character in upper case, and
join them with a number and a punctuation eg Printer87%paper
 OFFLINE WORLD
Ann’s
Ann’s Alumni
Ex work colleagues

ANN

Ann’s Ann’s
Family Students
 ONLINE WORLD
Ann’s
Ann’s Alumni
Ex work colleagues

Ann Online

Ann’s Ann’s
Family Students

Plymouth video: http://ww

w.youtube.com/watch?v=
Ki9kD8ZDuAo&feature=pl
ayer_embedded
 Useful facebook stuff
• Friends, newsfeed, messages, chat
• You can block people (Accounts->Privacy settings see block
lists at bottom) or you can just choose not to respond to their
friend request. They won't know that you haven't...
• You can stop them posting on your wall.
• You can hide their multitudinous Farmville posts
• Don't friend people you don't know unless you have a mutual
trusted friend and you need to be in touch online.
• You do not have to make your personal data available to
students to use Facebook with them.
 Privacy settings
• http://www.nytimes.com/external/readwrite
web/2010/01/20/20readwriteweb-the-3-face
book-settings-every-user-should-c-29287.html
?src=me&ref=technology
• If you’re using facebook you should review
this article in your own time and go through
all the privacy settings until you have what
you are happy with.
• Finding friends without invading their privacy
http://screencast.com/t/pVusYBGysyzF
 Everyone should please:
• 1. Make a status update on facebook
• 2. Find and “friend” at least one of your colleagues and/or me
• 3. Use the chat facility with the person that you’ve friended
• That should wreck the network speed!
2
1

3
 Pages – for organisations
• Useful for announcements – once someone “likes” your page,
your status updates appear in their news feed.
• What sort of things could the library put on its Facebook page
to increase its 172 likes?(you might “like” the page if you
haven't already?)
https://www.facebook.com/pages/University-College-Cork-Li
brary
• Good example: search Manchester Library on facebook
https://www.facebook.com/manchesterlibraries?sk=wall
• Once you have a page with likes, you can use facebook
insights to find out about your fans, and what sort of posts
they like {ballindenisk example}
 Lists – fine control of your friends
• It’s possible to use lists to friend the students but put them on to
a list that doesn't have access to your personal data.
http://theedublogger.com/2011/05/11/the-why-and-how-of-usi
ng-facebook-for-educators-no-need-to-be-friends-at-all/
• The down side is it takes time, so few people are organised
enough to use lists.
• But lists are great for controlling people with behavioral issues.
Here’s a Jing about how to set up limited profiles for a person so
they can’t spam/troll your page:
http://www.screencast.com/users/ImogenBertin/folders/Jing/m
edia/edff3e90-b8be-4edc-87d5-ff4b7babe6b3

• You can create posts that only go to a particular list. This works
well for announcements, events etc.
 Closed groups
• Example: UCC New Media ( just ask to join this group)
• Send someone email with an invitation to a group. They click
to request membership, you approve them. No friending
required - good option for academic discussion/peer support
use
 You’ve built it – will they come?
• When you post include a call to action or question
• Keep it short (80 chars!)
• Post once every 2-3 days but do it regularly
• Avoid URL shorteners although these allow you to track who's clicking
because they mask the destination and make people suspicious
• Post early in the mornings (you can schedule it beforehand using eg
Hootsuite)
• Post on Thursdays and Fridays not Saturdays.
• Images > Video > text only. Short sound files (audioboo) can be good
too.
• Keep it in the news feed - no need for fancy apps – 80% of responses to
posts are direct from the newsfeed.
 Quick anonymous poll:
should facebook be banned in UCC?
• http://www.surveymonkey.com/s/TR98QCW

Please go to this URL and fill in the survey

25% of students have smartphones
• The phones read barcodes: http://www.youtube.com/watch?v=Q6w-ktXcVvY

• They have GPS, compasses and accelerometers – they know where they are
http://www.youtube.com/watch?v=FZC8kKVeSbg&feature=related
• [Did you know UCC has an interactive panorama map?
http://www.ucc.ie/virtualtour/ and is planning RFID tagged routes for
disabled students?]
• Lots of library examples of apps here:
http://www.libsuccess.org/index.php?title=Library_Success%3A_A_Best_Pra
ctices_Wiki
• Now you can add GIS layers to smartphone applications and make the real
world "clickable"? How about this augmented reality app next time you're
looking for a tube station in London?
http://www.youtube.com/watch?v=U2uH-jrsSxs&feature=related
 How can libraries use smartphones/tablets?
• Create treasure hunts to teach procedures/induction where users snap QR
[But don’t go mad on QR – it’s about to be made obsolete by your phone
being able to identify real world objects such as coke cans and faces –
Google Mobilistar/Layar ]
• iPads for virtual reference event:
https://www.facebook.com/event.php?eid=176772352378607
• Check out this wiki http://www.libsuccess.org/index.php?title=M-Libraries
• Making OPAC etc available on mobile is not trivial: “Although greater
numbers of students were carrying Smartphones, usage of the mobile
interface grew very slowly during the year. Anecdotal reports indicated
users faced challenges with the authentication, linking and hosting
systems… Unfortunately many of these systems are not mobile friendly
and some require significant work.” A bad app is worse than no app!
 Discussion
• 5 mins: discuss with the person next to you something that could be
done with handheld technology or social media that would make your
own working life easier
• It might be something really straightforward like Google calendar
reminders that automatically bleep your phone when you aren’t at your
computer.
• From induction to fines, how could you reduce drudgery and increase
creativity in your work by getting all this technology to work for you?
• Write down any ideas and then we’ll shout out the various ideas
afterwards and see which ones get your votes…
• Previously suggested: boilerplating sections of presentations using
insert-hyperlink, multimedia training materials on printing for students,
and on third party copyright issues
 Twitter

Go to www.twitter.com and sign up if you haven’t already

What do you know about twitter?
 Twitter 1
• Twitter is information networking /microblogging where you
send and receive ‘tweets’
• Tweets are only 140 characters in length like SMS messages
• You can just follow… and get info on what’s happening from
your favourite Tweeters such as Stephen Fry or Lady Gaga.
Lots of people just listen out, and don’t post any tweets
• Record a tweet (<140 chars) and give your twitter name to
your neighbour(s) so they can “follow” you and see your
tweet.
• Search for someone you are interested in and follow them.
•
Twitter 2
Hashtags are a way of tagging a tweet so that a conversation can
be tracked - our hashtag for class tweets is #boolesocmed – you
don’t have to register, just use it… enter it in the search box and
you’ll see all tweets that have used it
• Create another tweet including this #boolesocmed hashtag
followed by your new technology use idea. Search again. See? Or
try searching #obamavisit
• Other useful functions
– Searching for people – you can use their email address
– RT (retweeting) repeats a message you like to all your followers
– @twittername to “mention” someone they can see you were talking
about them
– direct messages (ie not public) d imogenbertin something
scandalous…
– Following back is polite – but beware spammers
 More clever stuff with twitter
• http://twapperkeeper.com/ - archiving
• Customer service eg @O2CareIRL @Blacknight
• The failwhale… anyone know what this is?
• On Monday evenings people involved in teaching and learning
in Ireland at all levels contributed to #edchatie so you can try
following that hashtag tonight to get an idea if you like.
• Lots of people follow twitter feeds related to current affairs
programs like primetime while watching telly - this is known as
the "second screen" phenomenon.
• http://www.sminorgs.net/2011/03/unlucky-13-twitter-worst-
practices-for-rookies-and-others-to-avoid.html
 Twitter in education
• "Third and most practically, for both my students and me, Twitter
simplifies course management by replacing at least three classroom
technologies. Twitter replaces the class listserv (or course blog,
Blackboard, or discussion group) for our outside-the-classroom
discussions and resource sharing. Twitter replaces e-mail
announcements for new readings, location changes, and relevant
happenings around the city. And Twitter replaces the cardboard
box I used to bring to class to collect papers and other assignments.
Now my students post tweets with links to their work.”
• By the way, why might you want to use a URL shortener like bit.ly
with twitter?
• Hands up, who thinks twitter should be banned?
 Social bookmarking: the librarian’s friend
• You can find all the websites I’ve used today on delicious –
http://www.delicious.com/imogenbertin/library
• Can anyone give me a search term or a website they think is relevant to what
we’ve discussed today and we’ll tag it?
• Simples enough not to get in the way … that’s why delicious is in my view the
best of the bookmarking tools.
• Think it’s no different to your browser bookmarks? But look, I can see Damien
Mulley’s 5000 plus links by going to People, and other people can see mine –
that’s the social bit.
• Yet delicious is an example of a big problem with social media – free is not
forever, and then who owns the data? What happens when the company is
sold/goes bust/has a technical problem?
• Bookmark this: Gerry McKiernan on m-libraries http://mobile-
libraries.blogspot.com/2010/06/2010-top-ten-trends-in-academic.html
 What will make it succeed?
• Knowing your audience(s)
• Structured, dedicated time from someone who is
interested
• Checking analytics to see what’s working
• Opening up to user ideas and input –
crowdsourcing
• Regular relationship and interaction with the users
• Not ignoring the downsides – privacy, security, data
protection and ACCESSIBILITY…
 Final survey
• Link to survey here: http://www.surveymonkey.com/s/THR9HXG
• [Further extension viewing about the recent educational theory
“connectivism”, and the “gamification” of education
• http://www.youtube.com/watch?v=XwM4ieFOotA
• http://www.pbs.org/teachers/digitallearners/watch/
• http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_b
etter_world.html
• http://www.youtube.com/watch?
v=zDZFcDGpL4U&feature=player_embedded
• http://video.pbs.org/video/1767466213/
• Library success wiki: http://www.libsuccess.org/index.php?
title=Library_Success:_A_Best_Practices_Wiki ]