ENTREPRENEURSHIP

KEYWORDS
Mohamed Aly 2020
Introduction
• Social loafing vs facilitation
• The iterative process ( desing & test )
• Digital Transformation
• Plug & Play strategy ( SAAS )
• SAAS Software As A Service
• GIGO Garbage In Garbage Out
• Blockchain technology ( distributed ledger
technology )
• Virtual Organization ( digital ecosystem)
• Side-hustling
Cloud Computing Machine Learning Big Data

IOT Internet of
Artificial Things
Intelligence Blockchain
(Current IOE/
IOS)

Edge Computing
Virtual Reality Augmented Reality
Device to device

Reintermediation Disintermediation
 Machine
Human
Interactions ,
ORGANIZATION Behavior ,
Virtual identities
AL BEHAVIOR culture and
AI , Digital
mindset
Transformation

New OB Challenges :
- Changes to the traditional work model ( virtual organizations ) , Business as usual
is dead or dying , The future is now !
- Finding ways for people and machines to work together in harmony.
Opportunity
• Entrepreneurship Versus
Intrapreneurship
• Uncertainty/risk /certainty
• Venture management
• Economies of Scale VS
Scope
• Types of entrepreneurs
• Serial / necessity /tech /
social/ co- / innovating
entrepreneurs /imitative
entrepreneurs ……etc
Innovation vs Creativity
The Golden circle
(why/how/what )
VMOSA

Innovative idea vs good one

Creativity process
Creative thinking
Design Stage
• Business model history
• The really big idea sketch pad
• Business model canvas ( customer
segments/revenue streams/value
proposition/channels/CRM/key
activities/key resources/key
partners/cost structure
• Customer Segments ( select your
beach head / sub-segments (cohort
groups) / define your personas )
• Value proposition canvas
customer profile :Customer
jobs/pains/gains
value map : Relief pains /gain
creators / products and services
Design
• Channels :
• Demand side analysis
( convenience / service outputs )
• Supply side analysis ( 9 flows or
functions / MAKE OR BUY ……
Outsourcing
• Scalable business model /
inclusive business model not
exclusive
• Sharing economy / collaborative
economy
Design
• Key partners ( suppliers / strategic alliances /
value chains / supply chain / stakeholders )
• Innovate or Evaporate ..
Test
• Test your hypothesis.
• Prototype ( napkin sketches / all canvas
types)
• MVP Minimum viable product
Feasibility Analysis ( can we do it ?)
Industry and Product and Entrepreneurial
Financial
market features Team
All Industry Survey / research … Required capital Current capabilities
scanning analytical etc ROI versus the needed
tools skills to implement
Payback period the business model
Porter 5 forces
model Break even analysis
Profitability
Cash flow
management
( cash conversion
cycle / valley of
death )
MARKETING
OVERVIEW
• Transactional selling vs relationship selling
• Product centric / customer centric / value driven
marketing / human centric marketing
• O3 ozone ,,, own /others /outer

C C D V T P
Cv ( Product management) CV ( Brand
management) DV ( Customer
management)

Connected customer
Acquisition / retain / loyalty ( behavioral
loyalty/ attitudinal loyalty)
Advocacy .
Marketing ( history / strategy vs
operational)
Customer The wow
Customer path Marketing Mix
relationships strategy
Satisfaction Old AIDA Old 4 ps vs 4 Cs Wow effect .
Delight-ness New 5 As Currency Customer intimacy
Enthusiasm Aware Co-creation 1 attraction
2 curiosity
Loyalty Appeal Conversation
3 commitment
Evangelism Ask Communal
4 affinity
advocacy Act activation
Advocate Customer advocacy
•Strategic
planning
• Change management vs
management of changes
• Enterprise intelligence
• Goals vs plans
• EES VS ERP
Integrated Enterprise
Customer centric
enterprise
Customer responsive
enterprise
Renewed enterprise
Collaborative enterprise
Informed enterprise
 Launching
the business
• Cash management
• Pricing strategies ( price
ceiling /image /
competition/value
• Freemium / odd pricing /
price lining / zone pricing
• Breakeven CVP Analysis
Cost/volume/profit analysis
• 5 minutes reading
• Pitching in front of investors
• Presentation rule 10/20/30
THANK YOU!
.