IKEA CORPORATE CULTURE CONCEPT
Reflections of country of origin upon
corporate culture
IKEA CULTURE IS SWEDEN CULTURE
According to a traditional Swedish saying, “Per Albin built
the people's home and Ingvar.Kamprad furnished it”
MAIN COMPONENTS OF SWEDEN
CULTURE
EQUALITY
CREATIVITY
SIMPLICITY
DILIGENCE
THRIFTINESS
REALISM
IKEA business idea and the success criteria were
based on Swedish national culture
CONCEPT OF IKEA
According to Ingvar
Kamprad concept of IKEA
is “to create a better
everyday life for the many
people by offering a wide
range,well-designed
,functional home furnishing
product at a prices so low
that as many people as will
be able to afford them
The Testament of a Furniture
Dealer
IKEA corporate
culture can be
summarized with a
manifesto called “
The Testament of a
Furniture Dealer”
written by Ingvar
Kamprad
1.The product range – our
identity
The objective must be to encompass the total
home environment.
To offer furnishings and fittings for every
part of the home whether indoors or outdoors
The range may also include tools, utensils
and ornaments for the home as well as more
or less advanced components for do-it-
yourself furnishing and interior decoration
2.The IKEA spirit – a strong and
living reality
IKEA spirit is built on our enthusiasm, from
our constant striving for renewal, from our
cost-consciousness, from our readiness to
take responsibility and help out, from our
humbleness in approaching our task and
from the simplicity of our way of doing
things. We must look after each other and
inspire each other.
3. Profit gives us resource
we must offer the lowest prices, and we must
combine them with good quality. If we charge too
much, we will not be able to offer the lowest prices.
If we charge too little, we will not be able to build up
resources. A wonderful problem!
It forces us to develop products more economically,
to purchase more efficiently and to be constantly
stubborn in cost savings of all kinds.
That is our secret. That is the foundation of our success.
4. Reaching good results with small
means
Wasting resources is a mortal sin at
IKEA.Any designer can design a desk that
will cost 5,000 kronor. But only the most
highly skilled can design a good, functional
desk that will cost 100 kronor.
Expensive solutions to any kind of problem
are usually the work of mediocrity
5. Simplicity is a virtue
Simplicity is a fine tradition among us.Simplicity
in our behaviour gives us strength. Simplicity
and humbleness characterise us in our relations
with each other, with our suppliers and with our
customers. It is not just to cut costs that we avoid
luxury hotels. We do not need fancy cars, posh
titles, tailor-made uniforms or other status
symbols. We rely on our own strength and our
own will
6. Doing it a different way
Maintaining and developing the dynamism of
our business is one of our most important
tasks. That is why I hope, for example, that
we will never have two identical stores
Dynamism and the desire to experiment
must continually lead us forward. “Why”
will remain an important key word.
As a Conclusion
2 days later IKEA TURKIYE will celebrate its 6
th year anniversary,and ıt seems they will
celebrate many 6 years in Turkey
From the 2005,IKEA has a specific position in
people’s mind; with new stores in different
cities they are reaching many people from
diffirent economic classes and social
status.Because IKEA’s culture” lowest prices
and finest quality” attracts everybody
THANK YOU FOR
LISTENING
NO METHOD IS
MORE EFFECTIVE
THAN A GOOD
EXAMPLE
Ingvar KAMPRAD
