PRESENTATION ON
SUBMITTED TO-:ASHITA CHADDA SUBMITTED BY-:RAJESH SHARMA
ROLL NO-:95512266668
Introduction
Industry Motorcycles, lawnmowers
Successor Royal Enfield (formerly Enfield of India)
Founded 1893, as Enfield Manufacturing Co. Ltd.
Founders Albert Eadie and Robert walker smith
Products Royal Enfield Clipper, Crusader, Bullet.
Headquarters Redditch, England
History
[Link] was founded in 1893 by Albert Eadie and Robert
Walker in England.
[Link] earlier name was Enfield Manufacturing Co. Ltd.
[Link] ,it was registered to manufacture bicycle.
[Link] 1899, it manufactured heavy bicycle fitted with an
engine.
[Link] 1911, the company added Royal word with its name
and became Royal Enfield.
History
6. Later it started producing motorcycle and it supplied
large numbers of motorcycles to the British War
Department
7. Finally in 1924 launched the first Enfield four-stroke
350 cc motorcycle
1913 Royal 1923 Royal
Enfield 425 cc Enfield 225cc
Royal Enfield in India
1. In 1955 Enfield of India started assembling Bullet
motorcycles.
[Link] was mainly used for patrolling by police and army
[Link] complete production of Royal Enfield started in
1962 in Chennai
Specialties of Royal Enfield
[Link] oldest motorcycle company in the world
[Link] only brand to span 3 centuries, and still going.
[Link] of the first Indian companies to introduce ERP
systems
Royal Enfield Products
Bullet 350 uce
Classic 350
Classic 500
Thunderbird twin spark
Electra twin spark
Electra twin spark & Thunderbird
Mission
Achieving Customer Delight
Excellence in technology and engineering
Continuous Improvement and Learning
Teamwork, training, transparency, people - based
management and internal customer satisfaction
Protection of working environment that promotes
safety and health of our employees
vision
To become Customers’ first choice, by focusing
organizational energy on understanding and
delivering on their need for state-of-the-art
technology , cost and quality benchmarks, and overall
relationship, which they expect from a world class
supplier.
Strength of Royal Enfield
[Link] produces the strongest bikes in India.
[Link] motorcycles of Royal Enfield has personal as well
as commercial use.
[Link] is used by Indian army and police. so it can increase
its demand.
Weakness of Royal Enfield
[Link] expensive and hence common person cant
afford it.
[Link] mileage.
[Link] its customers are relatively less.
[Link] heavy. Hence some people are not able to use it.
This also reduces the no of customers
Thank
You
