Multiple Choice
Questions in Marketing
580 Frequently asked
questions are
answered.
Book by
Maxwell Ranasinghe
M.A( Interdisciplinary Studies) York, CPM ( Marketing) New Haven,
BSc.( Business Administration) USJP, Attorney at Law.
I have taught marketing for last 20 years in number of
universities and professional institutes. Further I have
conducted various marketing and management related
workshops to the corporate sector.
MCQs are now a very important part of marketing
examinations all over the world. As such, I wrote this book on
Multiple Questions to help students in passing exams.
I gathered question papers on MCQs of many universities, and
professional institutes
I analyzed more than 1600 questions and found that there are
a set of questions that are frequently asked. It came to around
580 questions, and I answered all these questions in my e-
book.
• The questions and answers discussed in the book cover a
standard syllabus of marketing in Diploma, Undergraduate
and Graduate level courses
• I have discussed MCQs by categorizing it to 12 categories
namely - Introduction to Marketing, Marketing
Environment, Marketing Mix, Marketing Research,
Consumer Behavior, Segmentation, Targeting and
Positioning, Product , Price, Distribution, Promotion ,
Marketing Planning and Information and Communication
Technology for Marketing. As such there are 12 chapters to
the book.
• I decided to select 20 MCQs from each chapter and make
12 presentations
• As such, you will be able to view 12 presentations in this
series and to learn 240 MCQs out of 580 MCQs in my book
Now take a piece of paper and a pen. Get
ready to practice an MCQ exam
In this
presentation I
will discuss 20 Consumer
MCQs selected Behavior
from Chapter 5
of my book
• 1. How a consumer buy goods and services
• 2. Study of activities of consumer in decision
making in buying, consuming and disposing
1. Consumer • 3. How a consumer reacts to promotion and
behavior is publicity
• 4. Study of attitude towards buying goods and
services
2. A …………
between the
current status • 1. Need
and the desired • 2. Want
status to be • 3. Discrepancy
studied in • 4. Gap
offering goods
to consumers
3. When • 1. Look means of satisfying need
there is a • 2. Suppress the need
need the • 3. Can do either of 1 or 2 above
•
consumer 4. Can postpone the need
can
4.Maslow 1. Behave in the market place
did research 2. Satisfy their needs
3. Compete with each other in obtaining their
on how needs
humans 4. Desires are different from each other
1. Simple to complex needs
5. Maslow 2. Different needs at any given time
found that
humans have 3. Natural instinct to buy goods and
service of high quality
4. A trend in fulfilling different needs at
the same time
6. Maslow’s needs hierarchy in logical order
is as follows
• 1. Social needs, Physiological needs, esteem needs, self
actualization needs and Safety needs
• 2. Safety needs, physiological needs, esteem needs, social
needs and self actualization needs
• 3. Physiological needs, esteem needs, safety needs, social
needs and self actualization needs
• 4. Physiological needs, safety needs, social needs , esteem
needs and self actualization needs
1. Food and shelter
7. As per 2. Secured means of living and
employment
Maslow the
physiological
3. Love and affection
needs are
4. Social recognition
1. Humans are more concerned
8. Maslow about needs of others
says that at 2. Humans are more concerned
self about fulfilling their potential
actualizatio 3. Humans are more considered
about social recognition
n level of
needs 4. Humans are more concerned
about developing relationships
1. Needs are unlimited and wants
are limited
9. Different 2. Wants are unlimited and needs
between are limited
needs and 3. Wants are the means of
expressing a need
wants
4. Both above 2 and 3 are correct
1. Customers who has needs
10 2. Customers need is backed by
Prospective purchasing power
customers for
3. Customers need backed by
marketers are purchasing power plus authority to buy
4. Customers who have disposable
income
1. When the product is a luxury item
11. Marketer 2. When the product is wanted by one
needs to person but purchased by another person
address needs
of both 3. When a product is a fast moving
customer and consumer product
consumer
4. When the product is an innovative
product
Straight rebuy purchase
12. A newly
established
plastic bottle Delayed purchase
manufacturing
factory seeks to
buy raw New-task purchase
materials. It is a
Modified rebuy purchase
Extensive problem solving
behavior
13. While
buying bread Routinized buying behavior
and sugar
which kind of
behavior is Variety seeking behavior
displayed by a
person?
Outward information seeking
behavior
1.Consumer markets
14. Buying goods
for further
processing or for
use in the
2. Processing markets
production process
refers to which of
the following 3. Resales markets
markets?
4. Business markets
1. Observation of how others buy
15. The basic
five-stage model
of the consumer
2. Problem recognition
buying behavior
includes all of the
following stages 3. information search
other than
…………………
……… 4. purchase decision
1. Comparison of benefits of other products
in the market with the product purchased
16. elements 2. Benefits and cost of the product
that would
decide the
consumer 3. Expectation of the customer and the
value are satisfaction received
4. Money saved by non purchase of the price
of competitive products
1. Internal search
17. While buying
bread and sugar 2. External search
which kind
modes of
information is 3. Both above 1 and 2
done by the buyer
4. Predominantly above 1
1. Buying signal
18. A need of a
customer may
arise as an 2. Problem recognition
internal stimuli or
and of an external
stimuli. In
marketing ,this is 3. Cognitive dissonance
called
4. Purchase decision
1. Consumer confusion
19. Although you
selected phone by
paying a higher price,
the rejected lower priced
2. Consumer dilemma
one has better picture
quality in the camera.
You are asking a
question from yourself ”
Have I taken the correct
3. Cognitive dissonance
decision” In marketing
we call it as
4. Marketing myopia
20. Business
to business • 1. Use for their day to day consumption
market is • 2. Use to produce goods and service and resell
called B 2 B • 3. Produce goods and services to end users such
as householders
market. It • 4. Produce goods and service to sell it to other
buys products businesses
mainly to
• If you are interested in viewing the whole book, which has
580 Questions and Answers, please Log on to
Amazon.com and search
• “Marketing MCQs by Maxwell Ranasinghe”
• You can read the digital version free or download it by just
paying USD4.99
• I strongly believe it is a very good investment for you and I
also consider it as an appreciation of my work towards
the student community
• Next slide has the answers to the questions in this
presentation
Answers
• 1-2 10-3 19-3
• 2-4 11-2 20-2
• 3-3 12-3
• 4-2 13-2
• 5-1 14-4
• 6-4 15-1
• 7-1 16-2
• 8-2 17-4
• 9-2 18-2
• Thank you. Good luck with your exams
