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Works Done: Intern Name: Mamtha Eswari K Guided By: Parul Chopra

The document provides details about Easybuy, a value fashion retail brand launched by the Landmark Group in 2014. It discusses Easybuy's expansion plans to reach 200 stores by 2022, focus on franchising for rapid growth, and key differentiators around product quality and sharp pricing. The summary also touches on Easybuy's use of technology like automatic replenishment systems and its focus on customer-centric pricing strategies.

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Mamtha Kumar
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0% found this document useful (0 votes)
778 views155 pages

Works Done: Intern Name: Mamtha Eswari K Guided By: Parul Chopra

The document provides details about Easybuy, a value fashion retail brand launched by the Landmark Group in 2014. It discusses Easybuy's expansion plans to reach 200 stores by 2022, focus on franchising for rapid growth, and key differentiators around product quality and sharp pricing. The summary also touches on Easybuy's use of technology like automatic replenishment systems and its focus on customer-centric pricing strategies.

Uploaded by

Mamtha Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

WORKS DONE

INTERN NAME : MAMTHA ESWARI K


GUIDED BY : PARUL CHOPRA
EASY
BUY
THE LANDMARK GROUPS
THE LANDMARK GROUPS
 The Landmark Group began its journey in 1973 with one store in
Bahrain and has grown into one of the largest retail and hospitality
conglomerates in the Middle East, Africa and India.
 Currently the Group operates over 2,300 outlets, encompassing over 30
million square feet across 22 countries.
 In India, the Landmark Group started its operations in the year 1999
with its first Lifestyle Store in Chennai. In the span of just two decades,
the Group now operates Lifestyle, Max, Easy buy, Home Centre, Spar
Hypermarket, Fun City & Krispy Kreme. With a strong focus on product,
process and people, Landmark Group businesses are at the forefront of
each of their respective segments, delighting customers and creating a
difference in their lives.
RETAIL
Making Fashion
aspirations affordable
 Easybuy is the new initiative from Landmark group
conceptualized and launched in September 2014 with
a sole aim to make fashion aspirations affordable for
Neo-India, who aspire for trendy fashion, but at
reasonable prices.  
Easybuy stores offer more than 1000 styles in the
price range of Rs.69 to Rs 699 in Menswear, Womens
western & Ethnic wear, Kids Wear, Footwear and
accessories.
OVERVIEW
Website http://www.easybuyindia.com
Industry Retail
Company size 501-1,000 employees
Headquarters Bangalore, Karnataka
Type Privately Held
Founded 2014
Origin India
Stores 100
Easybuy Business Head Anand Aiyer
Retail space 5.55 lacs sq ft
VISION & MISSION
 Easybuy aims to establish itself as the go-to value
fashion retailer in India.
 Our vision is to become the trendsetter for the
aspirational India who are seeking “super styles” at
“super prices” and it’s made ‘easy’ through Easybuy.

 The main aim of the company was to reach the


middle-income market in Tier II and Tier III cities,
which has huge potential.

 EasyBuy was launched with a clear mission to tap the


opportunities in small towns and metro suburbs of
India and to serve the needs of the biggest consumer
segment – the ‘NavBharat India’ which consists of
aspirational and young value- seeking consumers.
EXPANSION PLANS
 Easybuy approaches 100 store landmark, expands into North and East India

 Landmark Group’s value fashion brand Easybuy approaches a store-count of 100, the retailer plans to
continue to open around 50 stores a year and begin expanding into North India and continue expansion in the
east. The brand aims to continue to open stores in South India until it has a store in every district
headquarters.

 The brand recently entered the East Indian market and opened three stores in Orissa and two in West
Bengal. Easybuy will continue to build on its presence in the region and begin expanding into North India,
according to Aiyer. The brand will expand with an average store size of 5,500 square feet.

 The value fashion retailer Easybuy plans to reach a total of 200 stores by 2022 with a turnover of around Rs
1,000 crore ($150 million) up from its current total of over 100 stores.
UNIQUE SELLING PROPOSITION
 Easybuy is one of the few formats in India that offers trendy fashion for the entire family
including footwear and accessories ‘within 5000 sq ft’, with prices lower by 20-25% from
nearest competition and providing ‘in-trend’ styles at delightful prices”.
 The other uniqueness is they don’t have just one range for the full country, but
customized basis regional requirements. The brand offers limited yet curated products
relevant to the consumer and market needs. “They customize it according to the market
and plan the store assortment mix”.
 The proficient in-house design team ensures international trends are customized to the
market needs.
 Product
KEY  Quality

DIFFERNTIATORS  Sharp pricing


Consistently delivering in-trend merchandise and what
customers want with focus on quality and product, with prices
lower than competition will ensure loyal consumers and ‘word
of mouth’ will get new consumers.
FRANCHISE BUSINESS MODEL
ALL ABOUT FRANCHISING
 A franchise is a type of business that is operated by an individual(s) known as a franchisee
using the trademark, branding and business model of a franchisor. In this business model,
there is a legal and commercial relationship between the owner of the company (the
franchisor) and the individual (the franchisee). In other words, the franchisee is licensed to
use the franchisor’s trade name and operating systems.
 In exchange for the rights to use the franchisor’s business model — to sell the product or
service and be provided with training, support and operational instructions — the
franchisee pays a franchisee fee (known as a royalty) to the franchisor. The franchisee must
also sign a contract (franchise agreement) agreeing to operate in accordance with the terms
specified in the contract.
FRANCHISING MODEL AT
EASYBUY
 Easybuy has a vision to open one store in every district headquarter in the country. Since
India has over 500 district headquarters, this is a huge opportunity which is in front of the
brand.
 They are building an FMCG model in fashion, where scale is critical for profitability and
hence they need to expand faster. For faster expansion and local understanding, franchising
is the best model. Today, Easybuy is one of the fastest growing businesses in India .
 India is a land of opportunities, and the franchising model works best, but one must
carefully understand market barriers and challenges to ensure this model is built for
profitable growth.
MARKET NUANCES
Merchandise width Pricing

Lean cost model structures

Urban and rural variations

Logistics setup
Geographically changing market
preferences
Local marketing strategies

The uprising digital journey of consumers


 They consider franchisees as their success partners and hence they play a very critical role in their

model. Apart from choosing the right location, they work very closely with franchisees in staffing,

recruitment and store operations, apart from leveraging their local knowledge as input into their local

marketing plans.

 Franchisees bring in a lot of expertise in customer understanding and also enable them to customize

merchandise, marketing and promotions for the respective locations and clusters.

 Easybuy is moving ahead with a vision to open at least one franchisee in every district headquarter of

India, which reflects that huge opportunities lie ahead of the smaller towns, especially for the aspiring

franchisees.

 Easybuy reached to the list of Top Franchise 100 Brands identified by The Franchising World, India’s

no.1 franchising magazine.


Easybuy Franchise Business Opportunity
- Snapshot
TECHNOLOGICAL INTEGRATION
 EasyBuy adopted dynamic automatic replenishment
system in the backend for its supply chain. Everyday orders
get generated and products are dispatched automatically
replenishing at style, color and size level.
 They also introduced ‘stylus’ at their stores and that gave
them the real-time data on the availability of stocks, not
only in the back room but at a nearby store too to satisfy
consumer needs.
 In addition, the brand’s loyalty reward program is unique
and differentiated. They decided not to be part of group
loyalty program ‘Landmark rewards’ but they created their
own loyalty programme ‘EB Rewards’.
People-Focused Organisation
Easybuy operates in a start-up culture and being a unique business format, it is
imperative for new employees who come from varied organisational backgrounds
to align to the brand’s vision, its key components of work culture thought processes
and ways of working. Easybuy’s training focuses on 5 core aspects that drive
business:
Developmen
Product Process
t of Self

Customer
Sales
Service
People-Focused Organisation
 From its inception, Easybuy has been an organisation that was focused on its people.

 Easybuy has adopted established HR practices of its parent company, Landmark Group,
and adapted them to its fast-paced & agile franchise-based business model.
 A testimony to the importance that Easybuy places on its people is evident from the fact
that every employee – whether in self-owned or franchised stores – is a part of the same
engagement program and get the same benefits and HR initiatives.
 Each store manager is also given a ‘Happy Card’ with engagement budgets loaded in the
card to devise store-specific people plans.
CUSTOMER-CENTRIC PRICE
STRATEGY
 Easybuy’s whole proposition is centered around two key consumer
needs – aspiration and affordability.
 They bring ‘super styles’ at ‘super prices’ which are 25-30 percent
lesser than the closest competition.
 Understanding our customers and what they want has been key in
creating their pricing strategy. This in depth understanding has been
married to a very unique fibre-to-fashion ecosystem that they have
built, involving multiple stakeholders who are cost conscious but non-
compromising in their respective outputs.
 With such an efficient and integrated eco-system, their products are
of international standard quality, but at ‘super prices’ leading to a
winning customer-centric pricing strategy.
Easybuy’s logistics
and supply chain end
Easybuy currently works with two warehouses based out of
Bengaluru, Ghaziabad.
 They have invested in technology to support robust operations.
 Through their “dynamic replenishment system”, orders get
generated everyday and products are dispatched automatically,
replenishing at style, color and size level.
 Agility in supply chain is critical given their major presence in
small towns where logistics lead time is more.
 Their Warehouse operations are outsourced to third parties
with supervision by Easybuy and they also provide them with
quality training and ample incentives to ensure efficiencies.
Merchandising Strategy
 Easybuy has built a full-fledged fibre-to fashion eco-system through identifying
MSMEs and built a supply chain system through nurturing them to become
exclusive partners for Easybuy, thereby enabling SMEs to grow with them. This
ensures constant & quality supply to all their stores.
 With such a strong backend, Easybuy truly is 100 percent made in India and made
for India. Thus, they always ensure Super styles at Super prices at all times.
 Even Easybuy’s basics are “One Up basics” value added through trims, styling,
embellishments, etc. In short, they deliver value added “in-style” product at 25
percent lower than competition and this is a clear differentiator and winner.
 Their in—house efficient Design team curates and customizes the international
trends relevant to market needs through fit, style, colors, silhouette, etc. Easybuy’s
great innovation in the whole back-end integration, supply chain, technology, in-
trend merchandise, sharp pricing enables a winning combination to the Neo-India
customers.
Marketing and Promotional strategies
 While, it takes years to build a brand, Easybuy has been able to develop a strong sense of
loyalty among its shoppers in a short span of by ensuring aspirational needs are met.
 They speak the language their shoppers speak, and they are present in media which
shoppers spend their time. Simply put, they are trying to be part of the many touch-points
their shoppers go through in their day-to-day lives.
 Role of marketing at Easybuy is to enable their potential & existing shoppers discover
Easybuy in its true form and join their journey to making Neo-India’s aspirations
affordable.
Kid’s Category
 They engage with local communities with activities which are at grass-root level developing a true bond with the
brand.

 For example, kids’ category being one of their biggest attractions, they partner with ‘aspirational characters’
every year during April-May and bring those merchandise to local communities at costs they can afford.

 Along with merchandise, they provide their shoppers with Branded consumer gifts, exciting activities engaging
with their favorite characters and so on.

 They worked with Warner Bros in the past and working now with Disney to make this happen at a national
scale.

 They also launched ‘Digital First Initiative’ called ‘Face of Easybuy’ for the local communities and the winning
kids of ‘Face of Easybuy’ event participated in their actual Brand photoshoot showcasing Easybuy products and
will be their faces for the upcoming season launch.
MAGIC MOMENT SELFIE BOOTH FACE OF EASYBUY – FASHION
CONTEST SHOW
TIE – UP WITH AMAZON
 Easybuy has partnered with online retailer Amazon to sell clothes as consumers scrimp on
discretionary expenses and increasingly skip store visits to shop from e-commerce platforms.
 With the launch of Easybuy on Amazon Fashion, it has made family fashion more affordable
and accessible to Indian customers.
 Easybuy has identified SMEs and built a supply chain system through nurturing them,
further enabling SMEs to grow along with both Easybuy and Amazon Fashion.
 The launch offers convenient free-shipping options for all customers and the entire selection
will be Amazon Prime-enabled, giving customers access to free shipping and more, across India.
 It marks the beginning of their Omnichannel journey
TIE – UP WITH SPAR
 SPAR Hypermarkets in India is a result of a strategic
partnership between Dubai based Landmark Group’s Max
Hypermarkets India Pvt. Ltd. & Amsterdam based SPAR
International.
 The company started with one store in 1932 and now comprises
of 12,500+ stores in 44 countries across 4 continents. The success
story of SPAR has been underpinned by a set of values that have
guided the organization since its inception which was more than
80 years ago. At the heart of these core values is the commitment
of SPAR stores worldwide
towards Freshness, Choice, Value, & Service.
 SPAR India currently has 25 stores across 9 cities; Bengaluru,
Mangalore, Shimoga, Chennai, Coimbatore, Hyderabad, New
Delhi, Gurugram, & Ghaziabad.
EASYBUY

WEBSITE CHANGES
HEADER
Ethnic and footwear can be added as a separate
category.
COLOUR PSYCHOLOGY
 Easybuy can enhance the colour of red and green in the website
It attracts the customers and make them remember our brand and to elevate and evoke moods.
We can add colors to specific areas of the website elements like
• Headline type
• Borders
• Backgrounds
• Menu bars

The green and red colour of the logo can be portrayed here.
SEARCH OPTIONS
Changing the colour of the “Search” button is advisable as it is not visible
Instead of getting a whole bunch of options, the search can show a single option.

Repetition of same words


Z STORIES
Easybuy can also add some of the pictures with cool captions.
Easybuy can add more campaign pictures / copies covering all the categories.
SHARE YOUR LOOKS
Easybuy can include an exclusive
variety of share your looks.
A monthly release of winning pictures
can be made in the website.
STORE LOCATOR
We can add all the details of the store including the timings, days of openings
(open/closed) in the store locator.
Pushup notification is one of the easy methods that easybuy can opt for better engagement
with the customers. We will be able to get the leads on the people of different locations.
WHAT’S NEW
Easybuy can add WHAT’S NEW and
put up the new store launches and
products along with exciting pictures.
80 plus stores is to be updated to 100 stores at the
website and in the social media page (Instagram)
ABOUT US
The about us column on the website of Easybuy could be crisper and shorter with
attractive fonts and captions.
AWARDS
The awards and pictures related
to that can be mentioned in a
separate category ‘Awards’
instead of mentioning in the
‘About us’
OTHER LINKS
Not all the links in the easybuy website are working.
This western wear link takes us to a site showing error.
The links of the icons which directly takes the customers to the social media page can
be included in the website.
IMAGES
Only two images are given in the front of the website.
More images covering all segments of the customers can be added in the website front.
STORE SAFETY PROTOCOLS
Easybuy can include additional feature on the store safety measures like “we are ready
to fight” along with the images category.
EASYLOOKS
Easybuy can modify the Easylooks section by new updates and cool fonts that would find to
be attractive.
MAPS & DIRECTIONS
POLLACHI MADURAI SALEM KANCHIPURAM

The Google Maps which are given in the website of easy buy do not direct us to some
places and shows error.
GIFT COUPONS
MAX
DUSSEHRA 20-21

 GIFT NAME - Kenster Mixer


Grinder
On shopping of 6999 get Kenster
Mixer Grinder Worth Rs 3199 at
599.

 GIFT NAME - Borosil 3 pcs


storage Set
On shopping of 3999 get Borosil
Storage Set Worth Rs 1099 at 149
NEW YEAR 2020
SUMMER MONTHS
ONAM 19-20

GIFT NAME – Lunch Box


on shopping of rs.3999 and get a
lunch box worth rs.695
DIWALI 19-20

• GIFT NAME - Borosil 8 pcs


storage Set
on shopping of rs.3999 get borosil
set worth rs.899
YEAR END SALE 20 - 21

GIFT NAME - Boots, purse, toy


on shopping of Rs.3499 get gift
vouchers worth Rs. 750 free (Boots
, purse, toy)
YEAR END SALE
19-20

GIFT NAME - Clothing accessories


Gift vouchers worth rs.1500 free
on shopping of rs.4999
END OF
SEASON
SALE 19-20
AUTUMN
PREVIEW

GIFT NAME - Domestic Flight


voucher
shop for more than Rs.2500 and
get benefits upto worth Rs. 5000
GANESH
CHATUTRI

GIFT NAME - Glass storage set


on shopping of rs.3999 get Glass
storage set worth rs.899
NAVARATRI

GIFT NAME - Mixer grinder


shop for Rs. 7000 and get aero
mixer grinder worth Rs.2000
PANTALOO
NS
DUSSEHRA AND
DIWALI

•GIFT NAME - FNS Cutlery set


On shopping of 4500 get FNS
Cutlery 18 Pcs Set Worth Rs 1495
at 149 + 500 GV
DUSSEHRA AND
DIWALI
• GIFT NAME - Larah Dinner Set
On shopping of 7000 get Larah
Dinner set 17 Pcs Set Worth Rs
2250 at 399 + 1000 GV
DUSSEHRA AND
DIWALI
• GIFT NAME - Skybags Trolley bag
On shopping of 7000 get Skybags Cabin
Trolley bag Worth Rs 5830 at 999 + 1500
GV
On shopping of 25000 get Skybags Large
Size Trolley bag Worth Rs 9990 at 1499 +
2000 GV
TRENDS
SANKRANTI
 GIFT NAME - Butterfly Cookware Set
Shop for 3499 get Butterfly Cookware
set at 199

 GIFT NAME – Butterfly Mixer Grinder


Shop for 4999 get Butterfly Mixer
Grinder at 399

 GIFT NAME - Butterfly Cooker


Shop for 7999 get Butterfly Cooker at
499
FBB
NEW YEAR

• GIFT NAME – Gift Card


Shop at fbb and get bigbazaar gift
card worth Rs.2000
SUMMER SALES
EID-UL-FITR

•shop for rs.2500 and get rs.1000


cash back
RAKSHABANDA
N

•shop for rs. 3000 and get


cashback upto rs.1200
MUHARRA
M
DURGA POOJA

•Get 10% offer on every shopping on


dasara festival
CONTENT CALENDAR - JULY
To increase the brand awareness and promoting
Easybuy to a huge mass of audience.
Engage customer interaction by the means of
creative contents.
To be the one stop fashion point for an entire
OBJECTIVE family
Be the most preferred brand for the Neo-India

Deliver consistent and convenient experience to


the customers.
To be able to attract new customer base by
engaging in different social media platforms
MAJOR CONTENT BUCKETS
TOPICAL LED PRODUCT LED

MOOD LED HUMOUR LED

CONTEST/OTHER
STORE SAFETY
ENGAGEMENT IDEAS
TOPICAL LED SUBHEADS

TOPICAL IMPORTAN TREND OF


EVENTS T DAYS THE DAY
July National Doctors day July International Chess day
1 Source : MaxfashionIndia 20 Source : chessmaine.net

July International plastic free day July Guru Purnima


Source : mpanchang.com
3 Source : National day calendar 24

July World population day July Kargil Vijaya Diwas


11 Source : Pinterest
26
Source : Economictimes

July Nelson Mandela day July International friendship Day


18 Source : Vectorstock.com
30
Source : pinterest
Cocoon Max Abasana

On this plastic free day we say NO to plastics. Doctors are our superheroes Say greetings to the modern GURU !
Make everyday Plastic Free Day

Internet Cocoon Flipkart

Every chess master was once a beginner.


On the occasion of World Population Day, let us come together and fight against one of the biggest causes affecting us.
Levis Flipkart John Players

Memories with you are countless. 


Tag your friends and wish them a
Happy Friendship Day!

Amazon

Amazon launched its


Tshirt on a day to
remember the
gallant efforts and
sacrifices of the
Indian Armed Forces.
WFH LOOKS/ZOOM PARTY

EASYBUY FASHION

PRODUCT
TIME FOR MONSOON LED
SUBHEADS
NEW ARRIVALS

COLOUR/PATTERN BASED
WFH LOOKS & STYLES
Listening to the rhythm of nature in this monsoon It is the time for the Monsoon special fashion sale.
Get flaunting with the monsoon arrivals

TIME FOR MONSOON


A trailer of such kind can be released before Some of the coming soon ideas for new launches
announcing the launch of a new product at store,
which makes the followers to wait for the new
product’s launch

NEW ARRIVALS
Do you love these flaunting prints ?

OR

Want these shades of nature ?

COLOUR/PATTERN
SHADES
MOOD LED SUBHEADS

WEEKEND INSPIRATIONAL
BE UNIQUE STYLING TIPS POSITIVITY
MOOD QUOTES
WEEKEND MOOD
Lovely lazy long weekend in your
comfortable pyjamas is a whole
mood !
Be unique in anyways You Can ! These are your favourites for every Aries don’t quit. They give head till
It can simply be started by planting a mood. Its time to pick up your you are Red.
sapling in your gardens. Unique fashion ZODIACS
Lets begin the Change

BE UNIQUE
POSITIVITY
The kind of style preferred by the customers can be
STYLING TIPS captured up through posting these stories where the
audience could be set up for a Poll to vote for
INSPIRATIONAL QUOTES
The humour sense in the picture of a This involves a Shirt which is worn A meme on the current situation of How we used to dress up early
girl imagining herself to be in the Unisex and commenting better looks prevailing lockdown where we get VS
state of Barbie Doll on the girl than the boy. dressed up fully to go no where Current WFH scenario

HUMOUR LED
STORE SAFETY SUBHEADS

LOCKDOWN~BREAK
COVID SAFETY VACCINATION MASK&SANITIZERS
THE CHAIN
INDYA
OTHER ENGAGEMENT IDEAS
CONTESTS

LIVE

UGC & CONTENT


CREATORS(BLOGGERS)

POLLS (THIS/THAT)

TAGS & GIVEAWAYS


We can hide out a special We can arrange for the live events A simple crosswords of the mega Asking out to tag your friends in the
collection/offers in these jumbled on styling tips and fashion sales or other special happenings post leads to more engagement not
words for attaining more knowledge and inform the followers could be easily grabbed in the minds only by the followers but also their
participation from the followers through post updates of the customers acquaintances thereby creating a
brand awareness
INFLUENCERS
SOCIAL MEDIA BLOGGERS/FASHION CONTENT CREATORS
TAMIL
NAME TYPE FOLLOWERS BRANDS ASSOCIATED

Subhiksha venkat Micro 65.1 K Instore,pantaloons, max, myntra,myglamm, pothys,h&m,

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harini Micro 11.1 K Zara, amazonfashionin,loreal, hm, nike,

vani bhojan macro 1.9 M Titan, primevideo

reshmi menon macro 193 K pampers

alya manasa macro 3.4 M Many small brands in instagram

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aishvi Micro 33.6 K sassykidsindia,organibae,lilpickscouture

zara Micro 480 K pepplay,studioexclusive,parambhariyam,superbottoms,cocomelon official

gabriella macro 1.1 M plum,trell,spotify,head and shoulders,wild organica, deyga organincs

sreenidhi Micro 387 K b612, deyga, plum


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Followers 11.1 K
Brands associated Zara, amazonfashionin,
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Profile https://instagram.com/b
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utm_medium=copy_link
HARSHINI HARSHINI_VIJAY
Followers 34.6 K
Brands associated dettol.shyaway,forevernew
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PRIYADHARSHINI HIGHONSTYL
Followers 46 K
Brands associated Nykaa,marks and spencer,FBB,
Kbeauty,lakmefashion,flipkart, lifestyle, twinbirds,
bigbazaar

Profile https://instagram.com/highonstyl?
utm_medium=copy_link
Other best works : https://www.instagram.com/p/CDOtYiShE_G/?utm_source=ig_web_copy_link
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Followers 42.4 K
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Profile https://instagram.com/misspinkshoes_?utm_medium=copy_link
SHWETHA ONE PITCH
RENUKUMAR CATCH

Followers 44.3 K

Brands springfield,
associated vastra the label,
neerusindia,
ethnicity,
vasanthandco

Profile https://instagra
m.com/swethar
enukumar?
utm_medium=c
opy_link
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b_copy_link Followers 65.1 K
Brands associated Instore,pantaloons, max, myntra,myglamm,
https://www.instagram.com/reel/CNH-6Usjhoz/?utm_source=ig_we pothys,h&m
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utm_medium=copy_link
NIKI VERMA NIKIVERMA OFFICIAL
Followers 50.4 K
Brands associated myglamm, FBB, Soch, ajio,
lifestylestores

Profile https://instagram.com/nikivermaofficia
l?utm_medium=copy_link
DEEPIKA DEEPIKA_V
Followers 442 K
Brands associated
Neerus, zomato,wildcraft,instore, strabucks,hm,pothysboutique,
maxfashion, westside, levis, zara
Profile
https://instagram.com/deepika_v__?utm_medium=copy_link
SREENIDHIP SREENIDHI
Followers 387 K
Brands associated b612, deyga, plum
Profile https://instagram.com/sreenidhi_?utm_medium=copy_link
MALAYALAM
NAME TYPE FOLLOWERS BRANDS ASSOCIATED

ahaana krishna macro 2.3 M popeesbabycare,bioticslife,happyweddings,

unnimaya Micro 245 K dot&key, plum,amazon,levis,zudio,myntra,

akila mohan Micro 76.8 K Urban chic,


UNNIMAYA simplymystyle_unni
Followers 245 K
Brands associated dot&key, plum,amazon,levis,zudio,myntra,

Profile https://instagram.com/simplymystyle_unni?
utm_medium=copy_link
KANNADA

NAME TYPE FOLLOWERS BRANDS ASSOCIATED

shalini chopra macro 604 K pixi, nyka,olay,hudabeauty, maxfashion, oneplus,reebok,victoriabeckham,zara,

pranwesha Micro 287 K amazon, dyson,zara,forever21,

divya maben Micro 104 K zara,hm,soch,nykaa,forever21

sahana ramanand Micro 83.7 K forever21, amazon,lifestyle, zara, westside,hm,fbb,


amazon, forever 21,pantaloons, mac, nykaa,reebok,reliance trends, samsung,
namrata Micro 111 K flipkart, fbb, kiko milano,shein,lifestyle,
SHALINI CHOPRA STYLISH BY NATURE
Followers 604 K

Brands associated pixi, nyka,olay,hudabeauty,


maxfashion, oneplus,reebok,
victoriabeckham,zara,

Profile https://instagram.com/stylis
h_by_nature?
utm_medium=copy_link
OTHER WORKS
PRANWESHA PRANWESHA

https://www.instagram.com/reel/CN7ZUdTAKHP/?ut Followers 287 K


m_source=ig_web_copy_link
Brands associated amazon, dyson,zara,forever21
https://www.instagram.com/reel/CQbdGv_Aon8/?ut
m_source=ig_web_copy_link
Profile https://instagram.com/pranwe
sha?utm_medium=copy_link
OTHER WORKS DIVYA MABEN DIVYAMABEN
https://www.instagram.com/reel/CLECFM-lBHY/
?utm_source=ig_web_copy_link Followers 104 K
https://www.instagram.com/p/CQiVzCYFSf8/?ut Brands associated zara,hm,soch,nykaa,forever21
m_source=ig_web_copy_link
Profile https://instagram.com/divyam
https://www.instagram.com/reel/CQpzcKmF9Yy/
?utm_source=ig_web_copy_link aben?utm_medium=copy_link
SAHANA RAMANAND GLAMOURJOURNALS
Followers 83.7 K

Brands associated forever21, amazon,lifestyle, zara, westside,hm,fbb

Profile https://instagram.com/glamourjournals?utm_medium=copy_link
NAMRATA MYCLOSETDIARY

Followers 111 K

Brands associated amazon, forever


21,pantaloons, mac,
nykaa,reebok,reliance
trends, samsung,
flipkart, fbb, kiko
milano,shein,lifestyle

Profile https://instagram.com/
my_closetdiary?
utm_medium=copy_link

OTHER WORKS
https://www.instagram.com/reel/COpPSGPjbfY/?utm_so
urce=ig_web_copy_link
TELUGU

NAME TYPE FOLLOWERS BRANDS ASSOCIATED

alkananda bodapaty Micro 91.5 K myntra,hm, fabelly, zara,forever21,indya,lifestylestores,

meenakshi pamnani Micro 223 K zara,reebok,westside,lifestyle, hm,shein,gucci,

dimple harika Micro 188 K fbb, amazon,trends,spencers,levis,myntra,faballey,unlimited

ishna rawlani Micro 23.6 K pop xo, hungrykartindia, forever21, shein

paridi gulati Micro 32.4 K plum , ikea, lakme, miniso,maxfashion,amazon,myntra, ajio,


OTHER WORKS ALKANANDA BODAPATAY ALKANANDA_BODAPATAY
Followers 91.5 K
https://www.instagram.com/reel/CI0L2s0lULq/
?utm_source=ig_web_copy_link Brands associated myntra,hm, fabelly,
zara,forever21,indya,lifestylestores
https://www.instagram.com/reel/CP20i2ZF3IO
/?utm_source=ig_web_copy_link Profile https://instagram.com/alkananda_bodapaty?
utm_medium=copy_link
OTHER WORKS

https://www.instagram.com/p/CAjuJoBg08n
/?utm_source=ig_web_copy_link

https://www.instagram.com/reel/COaELtRg
JZz/?utm_source=ig_web_copy_link

MEENAKSHI THE SHIMMER GIRL


PANMNANI
Followers 223 K

Brands associated zara,reebok,westside,li


festyle, hm,shein,gucci

Profile https://instagram.com
/theshimmergirl?
utm_medium=copy_lin
k
DIMPLE HARIKA DIMPLE_HARIKA
Followers 188 K
Brands associated fbb,amazon,trends,spencers,levis,myntra,
faballey,unlimited
Profile https://instagram.com/dimple_harika?
utm_medium=copy_link
ISHNA RAWLANI ISHNA_RAWLANI
Followers 23.6 K
Brands associated pop xo,
hungrykartindia,
forever21, shein

Profile https://instagram.com
/ishnarawlani?
utm_medium=copy_lin
k
PARIDI GULATI VOGUEANDVANITIES
_PARIDI
Followers 32.4 K
Brands associated plum , ikea, lakme,
miniso,maxfashion,a
mazon,myntra, ajio
Profile https://instagram.co
m/vogueandvanities
_pari?
utm_medium=copy_l
ink

OTHER WORKS

https://www.instagram.com/reel/COpKqB4np_O/?utm_s
ource=ig_web_copy_link
https://www.instagram.com/reel/CQi6Xlhnt9t/?utm_sour
ce=ig_web_copy_link
https://www.instagram.com/reel/CE1mqedH_Z6/?utm_s
ource=ig_web_copy_link
HINDI

NAME TYPE FOLLOWERS BRANDS ASSOCIATED

Aishvi Micro 33.6 K sassykidsindia,organibae,lilpickscouture

aldo,garnier,mac,myntra,amazon,ajio,fabelly,hm,shein,pantaloon.lakme,myglamm
Aashi adani Micro 165 K , maxfashion, stylebyand, big bazaar,

Nehal roy Micro 36.1 K vlcc, godrej. Himalayas,mamaearth,pepsi, dominos,johnsons,

Komal pandey macro 1.4 M zara, levis,shein,hm,mango

Gia kashyap macro 158 K zara,myntra,ajio,shein,


NEHAL ROY ROYNEHAL

Followers 36.1 K

Brands associated vlcc, godrej.


Himalayas,mamaeart
h,pepsi,
dominos,johnsons
Profile https://instagram.co
m/roynehal?
utm_medium=copy_l
ink

OTHER WORKS
https://www.instagram.com/p/CMMfd_AM0fw/?utm_so
urce=ig_web_copy_link

https://www.instagram.com/p/CKZaKc3snTH/?utm_sourc
e=ig_web_copy_link

https://www.instagram.com/p/CQsblecA6TT/?utm_sourc
e=ig_web_copy_link
KOMAL PANDEY KOMALPANDEY
OFFICIAL
Followers 1.4 M
Brands associated zara, levis,shein,hm,
mango
Profile https://instagram.co
m/komalpandeyoffici
al?
utm_medium=copy_l
ink

OTHER WORKS

https://www.instagram.com/p/ByX-0LTjKZ5/?utm_source
=ig_web_copy_link

https://www.instagram.com/p/B1pxc40Dnxw/?utm_sourc
e=ig_web_copy_link
GIA KASHYAP GIASAYSTHAT

Followers 158 K

Brands associated zara,myntra,ajio,


shein,

Profile https://instagram.co
m/giasaysthat?
utm_medium=copy_l
ink

OTHER WORKS

https://www.instagram.com/reel/CQduHGyJlA-/?utm_sou
rce=ig_web_copy_link

https://www.instagram.com/reel/CMgtFiVH2Cx/?utm_so
urce=ig_web_copy_link
ASHI ADANI ASHIADANI
OTHER WORKS
Followers 165 K
https://www.instagram.com/p/B2HbTzbj3g_/?utm_sour
ce=ig_web_copy_link Brands associated aldo,garnier,mac,myntra,amazon,ajio,
https://www.instagram.com/p/B6gFD2WBNqX/?utm_s fabelly,hm,shein,pantaloon.lakme,myglamm,
ource=ig_web_copy_link maxfashion, stylebyand, big bazaar
https://www.instagram.com/reel/CH7u_FnDR9s/?utm
_source=ig_web_copy_link Profile https://instagram.com/aashiadani?
https://www.instagram.com/reel/CMwCDinDLWg/?ut utm_medium=copy_link
m_source=ig_web_copy_link
ODIYA
NAME TYPE FOLLOWERS BRANDS ASSOCIATED

sugar,lakme,daniel wellignton, haier,instax,myntra,


Namrata parija Micro 176 K sony,moj,trell,amazon,clovia,max fashion,

Lovina nayak Micro 132 K hm,cetaphil,shein,zara,myntra


NAMRATA NAMRATA_PARIJA
PARIJA
Followers 176 K
Brands sugar,lakme,daniel
associated wellignton,
haier,instax,myntra,
sony,moj,trell,amaz
on,clovia,max
fashion
Profile https://instagram.c
om/namrata_parija
?
utm_medium=copy
_link

OTHER WORKS

https://www.instagram.com/reel/CQxY2u1jh6Z/?
utm_source=ig_web_copy_link

https://www.instagram.com/reel/COrnnL-Bl4x/?
utm_source=ig_web_copy_link
LOVINA NAYAK LOVINANAYAK15
Followers 132 K
Brands associated hm,cetaphil,shein,zara,myntra

Profile https://instagram.com/lovinanayak15?
utm_medium=copy_link
BENGALI
NAME TYPE FOLLOWERS BRANDS ASSOCIATED

dior, only,vaseline,loreal,plum,esteelauder,biba,
mango,mac,nivea,colgate,pantaloons,nykaa,ajio,forever21,hm,spencer,
Aisha mahdi Micro 509 K lifestyle,fbb,indya,soch,

amazon,faceshop,nykaafashion,alan truman,biba,
Nivrity das Micro 412 K mango,fabelle,lifestyle,pantaloons,flipkart
AISHA MAHDI STYLEETVOGUE
Followers 509 K
OTHER WORKS
Brands associated dior,only,vaseline,loreal,plum,esteelauder,
biba,mango,mac,nivea,colgate,pantaloons,
nykaa,ajio,forever21,hm,spencer,lifestyle,fbb, https://www.instagram.com/p/CMJ4TFnhF_W/?utm_s
ource=ig_web_copy_link
indya,soch,
Profile https://instagram.com/styleetvogue? https://www.instagram.com/p/CHNQL1XHwkM/?utm_
utm_medium=copy_link source=ig_web_copy_link
NIVRITY DAS NIVRITY_DAS
Followers 412 K OTHER WORKS

Brands associated amazon,faceshop,nykaafashion, https://www.instagram.com/reel/CFq6L77nKzE/?utm_


alan truman,biba, source=ig_web_copy_link
mango,fabelle,lifestyle,pantaloons,flipkart
Profile https://instagram.com/nivrity_das? https://www.instagram.com/reel/CGCznl5nZ0q/?utm_
utm_medium=copy_link source=ig_web_copy_link

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